地产开发商花样年在杭州兴建了一座商住两用兼具配套服务的“智能城中城”。该楼盘面向的主要目标群体主要是具有影响力的互联网人物以及创新型信息技术公司。这套楼盘将为这一充满活力和创造力的群体开辟一片家园，构建一个互联社群。除去一套样板办公空间之外，IFG还承担了该项目的售楼中心设计。本次设计的主旨在于传达该楼盘出类拔萃的地理和人文优势，力求成为成熟与新锐企业的理想驻地。在设计中，我们将缤纷的网络世界化繁为简，用多视角的空间构成为潜在业主创造耳目一新的切身体验。

Project developer Fantasia is building a smart town in Hangzhou, with office space and serviced living for influencers and innovative IT companies. It will be home to a dynamic and creative community, with plenty of networking opportunities. We are responsible for designing a show office and a sales centre in which the project can be experienced as an attractive and progressive location for well-established and up-and-coming companies alike. Our design translates the complexity of the work worlds into a multi-perspectival space that encourages active exploration.

个性为纲

The shape of things to come

具备高等教育水平的新锐专业群体不仅追求经济自由，而且注重实现自我，追求独立自主的生活方式。在本次的室内设计中，我们用渗透在各个层面的个性化元素来呼应目标群体的精神诉求。整个空间以多边形为语言，从前台的造型到装饰花瓶，从天花板到餐具水杯，贯穿始终，无处不在。多面体构成的空间打破陈规，令访客望见之处，惊喜连连。反预期的设计手法凸显主体蕴藏的能量和活力，为当今复杂的数字化生活交出答卷。另外，各不相同的多边形体也是主体个性化的体现。繁中有简，乱中有序的互联理念贯穿整座售楼中心。元素的对称性被打破，一如生态造型，看似相同，但又都是唯一。

Well-educated Chinese professionals are striving for economic advancement, but also for individuality and a self-determined lifestyle. We meet this desire with an interior architecture that allows uniqueness to permeate all levels. Polygonal shapes run throughout the space: from the reception desk to a flower vase, from the ceiling to a humble water glass. The multifaceted space surprises at every turn with refractions and fascinating details. It expresses the energy and dynamism that we bring to meet today’s increasingly complex world. At the same time, this multifaceted structure is our translation of individuality in the spatial realm: A chaos of vibrant interconnectivity spans the sales centre; individual elements are broken in their symmetry and appear to have grown together again almost organically.

售楼中心室内的墙壁关系摒弃直角走向，以分形原理构造上下两层，拉伸空间深度，充分发挥平面分割的多样性。相得益彰的紧与松是客户旅程的一部分，构成全新且出其不意的视线关系。在空间中漫步，可以发现藏匿其中的缝隙与角落，再配以温暖质地的材料如皮革和毛毡，弱化了技术的冰冷感，与自然环境建立关联，与充满未来感的铝材墙壁形成对比。本次设计中使用的家具和雕塑均为该项目特别打造，别出心裁的造型为传达主题提供感性界面。它唤醒热情，引人入胜，让人放眼之处，不禁渴望亲手触摸并激发观者内心的创造欲望。

Even the walls are not straight ones. Instead, a fractal layout opens up over both floors, injecting depth and complexity into the space. The interplay of narrowness and breadth is part of a customer journey in which new, unexpected visual connections appear over and over again. There are so many niches and corners to discover. Warm, natural materials such as leather and felt refer back to nature and contrast with the cool aluminium cladding on the walls. In combination with the unusual form of the furniture and sculptures, which were designed specifically for the space, this staging creates sensual points of contact. It compels you to reach out and touch this mix of precise technology and warm emotion with your own hands, and in so doing, experience something brand-new.

我们用这座售楼中心的设计呼应了目标群体的两项诉求：张扬个性与寻求志同道合的归属感。我们用形态各异的多边体混杂融汇出一个整体，既彰显个体的差异性，又兼具同源的和谐感。楼盘的目标群体是社会的数字原生代。为了将数字化元素付诸体验，我们没有在建筑中到处架设屏幕，而是为其打造出一个共处与协作的枢纽，即“数字动物”的精神家园。

Our sales centre responds to both these seemingly contradictory desires. We acknowledge the quest for individuality and identity with a mélange of polygonal shapes where every corner is different and stands out from the crowd, yet still belongs to a greater whole. And we translate digitalisation into the spatial – not through LED screens on everywall, but with a hub for a new form of shared living and working as a community of digital natives.