味出东方 太极寻「堡」| UND设计事务所
阅读:1830 2025-09-26







太极文化作为中国古代一种融合宇宙观、方法论与价值观的哲学智慧,历经千年传承至今,其核心在于强调万物共生、动态平衡与和谐统一。太极堡正是以这一深厚文化为根基,将太极文化和中式香料融合到汉堡的制作过程中,重新演绎东方汉堡。

Tai Chi culture, as a philosophical wisdom that integrates cosmology, methodology, and values in ancient China, has been passed down for thousands of years. Its core emphasizes the coexistence, dynamic balance, and harmonious unity of all things.Taiji Burger is rooted in this profound culture, blending Tai Chi philosophy and Chinese spices into the burger-making process to reinterpret the essence of Eastern cuisine.






融太极,「堡」万象

Blending Taiji, Embracing All Things

如何解读太极文化与太极堡之间的联系,并将太极文化的抽象理念与太极堡的品牌内核相融合从而打造可感知、可体验、可共鸣的具象场所,是本次设计面临的核心挑战。

How to interpret the connection between Tai Chi culture and Tai Chi Fort, and integrate the abstract concepts of Tai Chi culture with the brand core of Tai Chi Fort to create a tangible place that can be perceived, experienced, and resonated is the core challenge faced by this design.











友好空间,自在相聚

Friendly space, free gathering

作为城市中的“第三空间”,太极堡提供层次丰富的座位设置与场景选择,设立宠物友好外摆区,为携带爱宠的顾客提供友善、舒适的歇息场所,进一步拓展空间的包容性与社区联结感。

As the "third space" in the city, Taijibao provides a rich range of seating arrangements and scene choices, with a pet friendly outdoor area set up to provide a friendly and comfortable resting place for customers carrying their beloved pets, further expanding the inclusiveness of the space and the sense of community connection.







环厨明灶

The Ring Kitchen·Open Theatre Cooking

以太极符号为视觉与空间切入点,诠释其的哲学内核,并借助材料质感与色彩层次的表达,营造出一个兼具当代东方禅意与轻松质感的品牌环境。空间布局以环抱形态呼应太极图中流动与融合的意象,既强化了视觉上的和谐统一,也隐喻了汉堡层叠交融的味觉体验。

Using the Tai Chi symbol as a visual and spatial entry point, interpreting its philosophical core, and using the expression of material texture and color hierarchy, creating a brand environment that combines contemporary Eastern Zen and relaxed texture. The spatial layout echoes the imagery of flow and fusion in the Tai Chi diagram with an embracing form, which not only enhances the visual harmony and unity, but also metaphorically represents the taste experience of hamburger layering and blending.









中央厨房作为“明厨舞台”成为整个空间的核心,不仅以开放形式展现手作过程,增强“看得见的制作”所带来的体验性与信任感,也通过不同高度的空间处理,形成递进式的视觉节奏,使顾客在就餐的同时可沉浸于食物制作的每一个环节。

The central kitchen, as the "kitchen stage", has become the core of the entire space. It not only presents the handmade process in an open form, enhancing the experiential and trusting feeling brought by "visible production", but also forms a progressive visual rhythm through different heights of space processing, allowing customers to immerse themselves in every aspect of food preparation while dining.






空间超越单纯的餐饮功能,在流动循环的节奏中,传递出东方与现代共生的生活美学。

The space transcends the simple dining function and conveys the aesthetic of coexistence between the East and modernity in the rhythm of flow and circulation.





东方新味

New Taste of the East

墙面画面以敦煌壁画的形式演绎太极堡的故事,品牌像一条新的“丝绸之路”,将西方汉堡之形与东方味觉之魂和谐相融,形成“形取西式,味承东方”的独特产品哲学。太极堡秉持让这份根植于东方哲学的风味走向世界的愿景,以“五味调和”为核心,坚持做兼具手作温度与汁感饱满的东方汉堡。

The wall image interprets the story of Taiji Burger in the form of Dunhuang murals, and the brand is like a new "Silk Road", harmoniously blending the shape of Western hamburgers with the soul of Eastern taste, forming a unique product philosophy of "taking Western style in form and carrying Eastern flavor". Taiji Burger adheres to the vision of bringing this flavor rooted in Eastern philosophy to the world, with the core of "blending the five flavors", and insists on making Oriental burgers that combine handmade temperature and full-bodied juice.






聚光共话

The Ring Kitchen·Open Theatre Cooking

向下聚拢的灯膜将视线聚焦在桌面,柔和的光线悄然抚平喧嚣都市带来的浮躁心绪。这里不仅是共享美味的用餐之处,更是一处适于相聚、沉思与畅谈的沉浸式休闲空间。

The downward gathering light film focuses the gaze on the desktop, and the soft light quietly soothes the restless emotions brought by the noisy city. This is not only a place for sharing delicious meals, but also an immersive leisure space suitable for gathering, contemplating, and chatting.









手作温度

The warmth of handmade

太极堡在空间设计中,将“手作”理念转译为材质的选择与呈现,营造温润亲和的氛围,让空间本身也成为手作精神的延伸。

In the spatial design of Taijibao, the concept of "handmade" is translated into the selection and presentation of materials, creating a warm and friendly atmosphere, and making the space itself an extension of the handmade spirit.







刚不可久,柔不可守,唯美味恒久。



项目信息▼

Project information 


项目名称:太极堡·深圳金光华店

项目地点:深圳市金光华广场B1

项目业主:太极堡

竣工时间:2025/08

项目面积:401㎡


设计团队: UND设计事务所

团队主创: 马英康 王润维 张明统 马衍浩   

设计团队: 周苗 邓万金 郝一博 冯丽霞

传媒管理:洪乐琳/UND


施工团队:上海颐和装饰设计工程有限公司

照明顾问:承光照明设计
项目摄影:小乐
主要材料:手工砖 灰木 原木 黑色石材 风化黏土


特别鸣谢:太极堡·业主团队


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