小大承担了中国珠宝品牌LIGHT MARK苏州大悦城概念店的设计工作。LIGHT MARK作为一个相对年轻的品牌，产品阵容不仅有婚礼饰品，还延伸至日常佩戴的休闲系列。因此，我们试着从橱窗购物的角度入手，思考如何通过空间设计吸引行人的目光，自然引导顾客进入店内探索。

Kooo was responsible for designing the concept store for the Chinese jewelry brand Light Mark at Suzhou Joy City. As a relatively young brand, Light Mark offers a product lineup that extends beyond wedding jewelry to include casual pieces for everyday wear. With this in mind, we approached the design from the perspective of the storefront, exploring how spatial design could attract the attention of passersby and naturally guide them into the store.

对于一般的服装店而言，顾客总是可以或多或少的从店外看到部分产品。珠宝店面临着一个特殊挑战：由于珠宝体积较小，顾客往往无法在店外直观感受到产品的精致设计。

In typical fashion retail settings, customers can usually catch glimpses of the merchandise from outside the store. Jewelry stores, however, face a unique challenge: because of the small size of the products, it is difficult for potential customers to appreciate their intricate designs from the exterior.

另一方面，珠宝店铺设计往往面临一个矛盾：如何在保持产品高端质感的同时，创造轻松开放的购物体验？传统珠宝店采用封闭式玻璃柜台，平放在展柜中的珠宝需要客人走近去查看它才知道确切的设计。这种被动式体验显然不符合当下年轻消费者偏爱自由探索的购物习惯。

On the other hand, jewelry store design often faces a dilemma: how to preserve the high-end appeal of the products while offering a shopping experience that feels relaxed and open. Traditional stores typically use enclosed glass counters, requiring customers to lean in to see product details and select items with the assistance of sales staff. This passive model no longer suits younger consumers, who prefer the freedom to browse and explore independently.

由此，小大提出了一个设想：通过高透明度与垂直展示相结合的方案，将珠宝从传统的水平陈列中解放出来。通过特制亚克力板上的环形展示单元，每件珠宝都仿佛悬浮在光影之中。这种立体化的展示方式不仅能让产品在远处就吸引顾客视线，更赋予每件珠宝独特的舞台效果。

In response, kooo proposed a concept that combines high transparency with vertical displays, liberating jewelry from the conventional horizontal arrangements. Through specially designed acrylic panels featuring circular display units, each piece appears to float within a field of light and shadow. This three-dimensional presentation not only captures attention from afar but also gives every item its own distinctive stage-like presence.

具体而言，我们垂直安装了一面面宽220mm，高3200mm，厚50mm的亚克力板，并在每块亚克力板上开出直径 170mm 的圆形镂空。圆洞切面经细致磨砂处理，使其成为柔和的吸光面，以凸显珠宝的细节。在圆洞内的三处边缘，我们嵌入了小巧的金属配件，用于固定展示各种类型的珠宝，从耳环到项链都能找到合适的陈列方式，令其“悬浮”于视野之中。

借助这一设计，珠宝宛如漂浮在半空的光环之中，映衬出独特的光影效果。我们为珠宝创造了一种优雅的姿态，强化了珠宝本身的精致感和空间的轻盈感，让人无论是在店外还是步入其中，都能感受到品牌所传递的现代美学与亲和氛围。

This approach enables the jewelry to seemingly float within luminous halos, producing a striking interplay of light and shadow. The result is an elegant display posture that enhances the perceived refinement of each piece and imparts a sense of lightness to the space. Whether viewed from outside or experienced within, the design conveys Light Mark’s modern aesthetics and welcoming atmosphere.