全球领先建筑设计、规划与咨询公司Gensler宣布，白睿（Ray Bai）已被任命为大中华区联席执行总裁。他将主导Gensler在大中华地区的战略布局，推动业务拓展，进一步强化公司在重点市场的布局，同时加强跨区域和跨领域的协同合作。

白睿将与现任大中华区联席执行总裁Ray Shick及Daniel Winey紧密合作，携手 Gensler 全球各大区域，全面推动设计卓越性与运营影响力的提升。    

深化大中华区战略布局 

Gensler正持续加码对大中华区市场投入，进一步巩固和提升在超高层建筑、商务办公楼开发、综合体与商业中心、企业总部及办公空间设计等核心业务领域的行业领先优势。同时，公司积极推进战略布局，拓展城市设计、建筑改造、医疗健康、酒店文旅及教育设施等新兴业务领域，以适应市场变化并抢占未来增长机会。

为支持业务发展，Gensler将持续加强人才培养与储备，增强公司的竞争力和创新能力，拓宽专业服务维度，致力于为客户创造卓越价值。 

展望未来 

白睿表示：“我深感荣幸能够担此重任。未来，我将与Ray Shick和Daniel Winey紧密合作，携手带领我们杰出的建筑师与设计师团队，共同塑造Gensler大中华区的未来。Gensler始终秉持长远发展战略，持续加大在大中华区的投入。我们将进一步强化竞争优势，在应对市场变化的同时把握新兴机遇，巩固Gensler在设计领域的领先地位。” 

白睿在中美两国拥有超过25年的设计与项目管理经验，深耕医疗健康、养老社区、酒店、综合体及航空领域。在过去13年的中国市场实践中，他凭借对本土市场的深刻洞察，深入理解中国客户在项目开发与运营中的独特需求与模式。通过多维度评估与策略规划，帮助客户有效应对各种挑战，并始终致力于与客户及设计团队建立深度信任。 

Gensler Announces Key Leadership Appointment - Ray Bai will step into New Role to Power Growth in the Greater China Region

Gensler, the world’s leading architecture, design, and planning firm, has announced key leadership appointment in the Greater China Region. Ray Bai, AIA, LEED AP, has been appointed Co-Regional Managing Principal of Gensler Greater China.  

In this role, Ray Bai will lead Gensler’s regional strategy, drive business growth, and strengthen the firm’s presence across key markets while fostering collaboration across studios and practice areas. He will work closely with current Co-Regional Managing Principals Ray Shick and Daniel Winey, and with regional and global leadership to expand the firm’s business, elevate design excellence, and enhance operational impact.  

Deepening Commitment to the Greater China Market 

Gensler is doubling down on its commitment to the Greater China market, reinforcing its leadership in core practice areas such as Tall Buildings, Office Developments, Mixed-Use & Retail Centers, Corporate Headquarters Architecture and Workplace Design. Simultaneously, the firm is actively expanding into emerging sectors, including Cities & Urban Design, Building Transformation & Adaptive Reuse, Healthcare, Hospitality and Education.  

To support this growth, Gensler is investing in talent development and strategic hires to drive innovation, broaden practice area diversification, and deliver unparalleled value to clients across the region.  

Looking Ahead 

Ray Bai brings 25 years of design and management experience in both China and the U.S., with a specialized focus in healthcare, senior living, hospitality, mixed-use and aviation. Through his experience practicing in China over the past 13 years, Ray has accumulated a deep understanding of the local market and familiarity with the nuanced ways in which China-based clients develop projects and operate facilities. To help clients solve challenges, he provides multi-angle assessments and comprehensive strategies. Rooted by a strong belief in trusting both clients and design teams, Ray successfully leads and delivers large-scale, complex projects, while also fostering strong client relationships.