现场照片 © Wu Wei / gmp Architekten

7月6日，gmp·冯·格康，玛格及合伙人建筑师事务所为中国电商品牌唯品会Vipshop设计的位于广州的总部大厦正式竣工。gmp在2016年举行的国际设计竞赛中取胜并获得设计委托。唯品会创始人及CEO沈亚、全国勘察设计大师孙一民、gmp建筑师事务所合伙人吴蔚等出席了竣工仪式。

On July 6th, the new headquarters of the Chinese e-commerce brand Vipshop, designed by gmp · von Gerkan, Marg und Partners Architects, celebrated its completion ceremony in Guangzhou. gmp won the international competition for the project in 2016 and was subsequently commissioned to begin construction. Founder & CEO of Vipshop Shen Ya, National Engineering Survey and Design Master Sun Yimin and gmp partner Wu Wei attended the ceremony.

现场照片 © Vipshop

现场照片 © Vipshop

唯品会于2012年在美国纽约证券交易所（NYSE: VIPS）上市，成为华南地区第一家在美国上市的电商企业。目前唯品会已成为全球最大的特卖电商，以及中国第三大电商。新落成的总部大厦位于琶洲互联网创新集聚区内，琶洲为座落于珠江之上的岛屿，位于广州市中心区东南部。这一区域毗邻广州国际会展中心，将规划为新兴金融科技服务创新集聚区，同时补充以休闲娱乐功能设施。

Vipshop was listed on the New York Stock Exchange (NYSE: VIPS) in 2012, becoming the first e-commerce company listed in the US in South China. At present, Vipshop has become the world's largest retail e-commerce and China's third largest e-commerce. Its new headquarters is located Guangzhou’s “Internet Innovation Zone” in the Pazhou district, which is an island in the Pearl River southeast of the city center. This area, which includes the grounds for the Canton Fair, has been designated a new trade and service district dedicated to Internet companies with supplementary leisure facilities.

鸟瞰效果图 © gmp Architekten

唯品会作为一个极富活力，管理层级扁平化的企业，其对办公空间的要求更加趋向于空间的灵活性，亟需一个可依据不同组织结构进行快速调整和改建的办公空间解决方案。建筑概念强调了一个水平向的办公空间布局，通过街道走向将形成拐角势态的三个地块连为一体。这样的布局结合建筑的竖向空间组织结构实现了办公空间的最大化，同时也令所有办公空间最大程度的享有面向珠江和城市的迷人视野。

The corporate culture at Vipshop is dynamic with flat hierarchies. Architecturally, this calls for large, flexible spaces that can be diversely populated and rapidly converted while permitting various organizational forms of office use. In terms of design, the building was developed as a horizontally layered office landscape that bridges the streets to connect all three building sites on the angular parcel. With this as the basis, the overall cubature and arrangement of the vertical access points were developed with a view to providing a maximum number of office spaces with attractive views of the river and city.

总平面图 © gmp Architekten

设计：曼哈·冯·格康和施特凡·胥茨以及尼可拉斯·博兰克
项目负责人：Clemens Kampermann
竞赛阶段设计团队：Thomas Muncke, Dimitri Philippe, Burkhard Pick, Anastasiya Vitusevych, 张吟, Katarzyna Zaczek, Jan Peter Deml, Thilo Zehme
实施阶段设计团队：Andreas Goetze, Andreas Maue，潘昕，Dimitri Philippe, Kristin Schoyerer, 韦志林, 张吟, Astrid Jahncke

中国项目管理：徐吉, 秦炜

业主：唯品会
建筑面积：151000平方米

Design Meinhard von Gerkan and Stephan Schütz with Nicolas Pomränke
Project leader Clemens Kampermann
Competition design team Thomas Muncke, Dimitri Philippe, Burkhard Pick, Anastasiya Vitusevych, Zhang Yin, Katarzyna Zaczek, Jan Peter Deml, Thilo Zehme

Detailed design team Andreas Goetze, Andreas Maue, Pan Xin, Dimitri Philippe, Kristin Schoyerer, Wei Zhilin, Zhang Yin, Astrid Jahncke

Project management China Xu Ji, Qin Wei
Client Vipshop
GFA 151,000m²