ARCHINA建筑中国正式推出苏州金鸡湖品牌项目系列短视频的首支作品 《金鸡湖畔 华丽蜕变》。

该视频通过沉浸式影像，探秘品牌设计背后的策略与故事，生动呈现这一城市地标项目的经典魅力。视频以国际知名建筑设计公司 AECOM的专业视角切入，深入解读项目从概念到落地的完整历程，展现了设计如何与城市空间、人文活动深度融合，从而塑造具有可持续影响力的品牌标识。

《金鸡湖畔 华丽蜕变》的成功制作，得益于 AECOM在项目背景、设计资料与专业洞察方面的大力支持。AECOM副总裁/中国区景观业务线负责人吴顺、中国区景观设计总监范垂勇在视频中出镜，系统阐述了金鸡湖项目的设计理念与品牌构建过程，为内容提供了扎实的专业背书。双方通过紧密协作，确保了视频内容在准确传达设计思想的同时，亦具备高度的艺术表现力。

ARCHINA has officially launched the first episode of its short video series “Design Decode”, featuring Suzhou Jinji Lake: “The Magnificent Transformation of Jinji Lake.”

The video takes viewers on an immersive journey into the strategies and stories behind the brand design, bringing to life the timeless appeal of this landmark project. Featuring professional insights from AECOM, the film explores the project’s evolution—from concept to completion—showing how design enhances ecological quality, meets public needs, and integrates local culture to create a brand identity with lasting impact.

The successful production of the video was made possible through AECOM’s strong support, including expert contributions from Wu Shun, Vice President, Buildings+Places, and Fan Chuiyong, Public Assets Sector Lead. This close collaboration ensured the video accurately conveys the design vision while delivering a high level of artistic expression.