天津融创社区商业综合体 | 南筑设计
阅读:1338 2021-09-15

我们进入了一个生活方式时代,致力于追求物质、情感和精神的完美统一。天津融创星耀五洲是融汇文化、艺术、生活时尚与科技的新型商业社区,力求通过话题性、体验性、跨界性的场景革命 , 重构人与商业的连接,创造愉悦美好的生活方式。

We have entered an era of lifestyle, committed to the pursuit of the perfect unity of material, emotion and spirit. As a new business community combining culture, art, lifestyle with science and technology,Tianjin World of Sunac seeks to reestablish the connection between people and business, through the topical, experiential and trans-disciplinary scene revolution, to create a pleasant and beautiful lifestyle.




01|跃动的时光 社区健身房 

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健身房的设计,既满足了功能性,又兼具艺术性。这里是年轻人抒发情绪、抛开思想、解决烦恼的压力释放场。

The design of gym meets both the functional and artistic needs. It is a place for pressure release for young people to express their emotions, put aside their thoughts and resolve their troubles.


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方案摒弃了复杂的图片堆积式墙面设计,以木色、黑色等纯色作为主色调,不仅展现出精致的科技质感,还能将人们的感官焦点彻底拉回到健身本身,尽情地挥洒汗水,释放人生压力。同时,配以柔和的线条灯光,营造安静的氛围,让人们放松身心,减少疲惫感。

The scheme abandoned the complicated wall design with accumulation of pictures, but adopted the wood, black and other pure colors as the dominate colors. It not only shows the delicate texture of science and technology, but also can completely pull people's sensory focus back to the fitness itself, sweat and release the stress in life to the fullest. At the same time, with the soft strip lighting, the designer creates a quiet atmosphere, making the users relax and reduce the feeling of fatigue.




02|快意的人生 融汇社区CLUB

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年轻人聚集的线下多元社区-融创CLUB ,社区情绪设计成为重点,我们用户在享受服务的过程中带入情境,人与人之间的互动达成共鸣,从而让社交灵魂赋能创意。

Sunac Club, an offline diversified community where young people gather, focuses on community emotional design. Our users bring situations into the process of enjoying services, and the interaction between people resonates, so as to enable the social soul to empower creativity.


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融汇club是一个吸纳游戏、健身、影院、KTV等多种娱乐方式的复合型业态,为年轻的业主们打造一个健康娱乐之城。通过时尚前卫、创意有趣的手法,为年轻群体打造顶级的健康娱乐品质,让他们放下负担,享受社交与互动。

Sunac Club is a complex type of business, incorporating games, fitness, cinema, KTV and other ways of entertainment, aiming to build a healthy and entertainment city for young owners. With a sense of science and technology and a sense of future as the main clue, the designer creates a higher quality life of health and entertainment for young people through fashionable, creative and interesting design methods, so that they can put down their burdens and enjoy social interaction.


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动  运动健身    Act   exercise and fitness

感  感官KTV    Feel   KTV

光  微光影院    Light   glimmer cinema

波  游戏声波    Wave   sound wave of games



前台接待区

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鉴于融汇club是一个多个独立空间组成的经营性业态 , 所以设计师为创造空间记忆点,精心把前台接待区和开放娱乐区融合为一,首先把club的聚合性、娱乐性展现出来,吸引年轻人来此停留。

Since Sunac Club is a type of business composed of multiple independent spaces, the designer carefully integrated the reception area with the open entertainment area, in order to create the memory point of the space. First of all, the gathering and entertainment of the club should be revealed, to attract young people to linger here.



开放娱乐区

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开放娱乐区的设计,简约鲜明、时尚酷炫,充满科技感、未来感。红黑两色构成的空间色调,带来强烈的视觉体验,让整个场景变得深邃有力,宛若未来世界。设计师充分利用开放式的布局和丰富的几何符号,多维度划定行走流线,增强了空间互动性。错落有序的线条灯具,塑造出空间骨感。

Scene become profound and powerful, just like the future world. The designer makes full use of the open layout and rich geometric symbols to delimit the pedestrian circulation from multiple dimensions, thus enhancing the interaction in the space. The scattered and orderly strip lights create a sense of skeleton in the space.


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在光影的映衬下,空间中投射出科技梦幻般的美感。年轻群体可以在这里自由“撒野”,尽情沉浸于游戏的乐趣。

Against the background of light and shadow, the space reflects the dreamy beauty of science and technology. Young people can freely "go wild" here and immerse themselves in the fun of the game.




03|酣畅的相聚 星耀KTV 

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KTV包房的设计,以主题色调的设计手法,让空间更具未来感。几何线条式的灯光,散发着科技色彩,仿佛具有穿越时空的力量。

The design of KTV private room adopts the design method of theme tone to make the space more futuristic. The geometric line light emits the color of science and technology, as if it has the power to travel through time and space.


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座椅与屏幕之间留有足够的区域,供客人跳舞或唱歌时进行互动。我们希望通过构建社区的不同氛围来实现对各年龄段业主的综合服务。

There is enough area between the seat and the screen for guests to interact when dancing or singing. We hope to achieve comprehensive services for owners of all ages by building different atmospheres in the community.




04|社区公共区域

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设计紧抓客群调性,探索出一个与“活动”、“社群”有关的宜居空间。南筑团队通过极致的形态构成空间质地对比度,突破了惯性思维。又用极其有张力的材料碰撞裂变,试图在瞬息万变的世界中,以一种人与空间感应互动的方式,探索当下人居生活空间中更多的可能性。

The design focuses on the style of the customer group and explores a livable space related to "activity" and "community". The team of NONEZONE has broken through the conventional thinking by creating a contrast of space and texture with extreme form. In the rapidly changing world, they also use extremely tense materials to present a striking contrast in an attempt to explore more possibilities in the current human living space in a way that people and space interact with one another.


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区别于传统商业综合体,设计跨越现实与理想,用解构的方式营造出一个又一个空间,让人持续沉浸其中无暇跳脱。主入口处的公共区域是古典诗意与当代美学的交融,简约大气且充满未来感的符号化设计,启发着人们不要停止追求与探索,要对未来满怀信心。这不仅彰显了星耀五洲的新型生活理念,也拓宽了人们对美好生活的想象空间。

Different from the traditional commercial complex, the design reconciles the reality and the ideal, creating one space after another in a deconstructed way, which keeps people immersed in and has no time to jump out of it. The public area at the main entrance blends the classical poetry with contemporary aesthetics. Its simple, majestic and futuristic symbolic design inspires people not to stop pursuing and exploring, with full confidence for the future. This not only highlights the new life concept of Tianjin World, but also broadens people's imagination of a better life.




项目业态位置图

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星耀项目同时开展对于南筑团队是一个考验,设计周期短,业态多、作为改造项目,南筑团队也统筹了建筑、消防与其他精装单位等专业的协调,最终将项目完整的落地,也收获了访客与甲方的认可。

The simultaneous implementation of Sunac  project is a test for the  team of NONEZONE. The design cycle is short and there are many business types. As a transformation project, NONEZONE team also coordinated the coordination of architecture, fire protection and other hardbound units, and finally completed the project, which also won the recognition of visitors and first party.


END



项目信息

项目名称:天津融创社区商业综合体

甲方单位:融创集团

项目地点:天津 

项目面积:5700

设计范围:设计总协调、空间设计、软装陈设

设计机构:南筑空间设计事务所

设计总监:苏阳、姚伟国、王海、张峰率

空间团队:朱颜君、姚育铭、康诗林、龚道湘、唐意洁

软装总监:程征

软装团队:陈殊杭、徐玮雯

甲方团队:宗实、马哓宁

设计时间:2020.05

完工时间:2021.01

项目摄影:一千度视觉




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