BSH headquarters is located in Shaoxing city, it designed by the Greater Dog Architects.The main building called é é é that emerged in the city by its unique quality. é é é is a comprehensive functional building integrating retail space, office, restaurants,R&D and production, and sightseeing factory.
BSH focuses on bedding products which is from high quality goose down. It finished from a series of production processes of raw materials - cleaning - processing - Inspection - filling - labeling.The white linear structure language of building is inspired by the characteristics of "goose down”.
俯视之下，基地呈三角状。大犬建筑设计团队试图打破这个棱角分明的场地轮廓，结合“鹅绒”本身具有的轻柔感，借此营造一个柔软且有温度的场所，与周遭高密度工厂楼群形成强烈的反差，也使得é é é建筑成为整个区域内极具吸引力的场所。
design generation
The original building site is triangular. Greater Dog Architects try to break this angular site and combine the softness of goose down to design a soft looking architecture, forming a strong contrast with the surrounding where high-density factory buildings appear, which also makes é é é building a very attractive place in the whole area.
external view Two-way access is divided by main functions: factory and office. The entrance of the factory area is located in the west of the building, and it is connected with the main entrance by the shortest distance to produce an efficient working access; The outdoor space retreated inside 30 meters is far away from the noise of the main road, and it makes office environment become more independent and quite.Furthermore, the green land guide the people to the southeast of the building where is office &retail space located.
Facade is the interface between indoor and outdoor. It is the attractive part of a elevation, It not only protects the building from external damage, but brings opportunities for an comfortable indoor environment.
The building is designed as two parts: suspended and solid.Low area as solid concrete, forming a thick and stable building base, and the high area is curtain wall system with gradient translucent glass and white curved aluminum plate.The concrete wall is designed to be retreated, which makes the white curtain wall more transparent and suspended in the air.
建筑师在西南面工厂区采用了雾面玻璃，视觉上规避了车间繁杂的生产状态，同时雾面玻璃的运用使得室内外的视线变得朦胧，让人忍不住好奇。在工厂区，位于建筑的中心体块被抽离，工厂内部空间也随之围绕中庭展开，从而创造了一个沐浴在自然天光下的生产空间。 In the southwest factory area where the architect applied foggy glass, which visually avoids the chaos inside. At the same time, foggy glass makes the indoor and outdoor vision become hazy, which makes people curious. Inside of the factory area, the central block is removed, so that the producing machines around the atrium, creating a factory under the sky light for workers.
建筑的东南面区域，由一层至六层的室内空间分布了不同功能的场所：零售空间，办公空间，餐厅。在相应的立面上，建筑师采用了渐变半透明玻璃和透明玻璃两种材料，用来满足不同室内功能对幕墙采光的需求。同时，这两种材料也带来了由朦胧渐变的质地走向高透明视觉变化。 In the southeast area of the building, there are multi-function of interior space: retail, office and restaurant. The architect applied two kinds of glass on facade, gradual translucent glass and transparent glass, to meet the needs of different sunshine demand of interior functions. Meanwhile, it brings a changing visual from hazy to high transparency gradually.
The architect designed the external corridor connecting factory and office area on the third floor. The corridor is suspended on the facade in the form of semi outdoor, which provides more convenient traffic flow for two main areas, and creates a co-work space for people to communicate. Meanwhile, the external corridor brings balance between two different materials: white glass curtain wall and concrete.The supporting structure of curved aluminum plate is clearly with the rise and fall rhythm in the corridor .
Curved aluminum plate has become the main feature of architecture, both emphasized the freedom of white linear form, and presented the potential rhythm by the curve. It seems simple to use the dynamic cutting method, but it shows the infinite possible rhythm of building skin.
除此之外，它与光也形成了对话：白天，玻璃映射着周围树木、建筑、河流的轮廓的同时，曲线铝板随着太阳光照的投射，产生永不停息的变化，形成了一个富有光影节奏的外立面，而不是处在一种静止孤立的组合中。 In addition, it also forms a dialogue with light: during the day, while the glass reflects the outline of the surrounding trees, buildings and rivers, the curved aluminum plate changes constantly with the projection of sunlight, forming a rich rhythm of light and shadow on the facade, rather than being in a static and isolated combination. 洁白的鹅绒便是以如此诗意的方式，行于微风的缓慢气流中，停落在建筑上。The "white goose down" is in such a poetic way, walking in the gentle breeze, perched on the building.
建筑开窗位置也得到了精准的考量，以消失于幕墙的语汇中实现了对应在不同室内空间中需要的位置。 The window opening position has also been accurately considered. By integrating the window opening method in the form of curtain wall, the corresponding positions in different interior spaces have been realized.
With the coming of night, the rhythmic curtain wall changes from dynamic to static. The LED light clearly outlines the white curved aluminum plate, and stays on the building as soft as a sculpture in the night.
项目名称：é é é - BSH品牌总部建筑设计 建筑面积：18,342平方米项目委托：百思寒羽绒品牌建筑设计：大犬建筑设计主创设计：辛晋 胡志红设计团队： 卢彦彪 郭林昂 顾丽玲 张晶 汪菁 手工模型：汪晨威 郑晨熹建筑深化：上海都市建筑设计有限公司绍兴分公司施工单位：浙江荣达建设有限公司项目地址：浙江省绍兴市柯桥区钱陶路2689号建筑摄影：孟庆伟 谢亦伦设计时间：2017-2019完工时间：2021,01 Project Name: é é é - BSH HeadquartersSite: 18,342 sqmClient: BAISIHAN BrandDesign Company: Greater Dog ArchitectsLead Architects：Jin XIN, Red HUDesign Team：Yanbiao Lu, Keith Guo, Abigale Gu, Zoe Zhang, Wendy WangModel-making：Adv Wang, May ZhengConstruction design: Shanghai Urban Architectural Co.,Ltd - Shaoxing officeConstructor: Zhejiang Rongda ConstructionLocation: No.2689, Qiantao Road, Shaoxing city, Zhejiang, ChinaPhoto Credits: Qingwei Meng，Yilun XieYear began: 2017Completion Year: 2021
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