上海市第一医药商店立面及室内改造项目

上海市第一医药商店立面及室内改造项目 | 杜兹设计

阅读:3104 2022-11-16

近日，拥有69年历史的上海市第一医药商店于南京东路616号焕新启幕。

DUTS杜兹设计与业主百联集团及第一医药一起，对第一医药商店进行了建筑与室内的全面焕新，引入全新的「生态橱窗」的概念，围绕医药相关的大健康产业，将其升级改造全年龄，多场景，多功能的健康服务综合体，为人们呈现多彩的健康生活方式。

The Shanghai No.1 Pharmacy store with a history of 69 years reopened after renovation at No. 616 Nanjing East Road.

DUTS design, together with the owner Bailian Group and Shanghai No.1 Pharmacy, carried out architectural and interior renovations for the building, transforming the old building into an "ecological window" facing the Nanjing Road Pedestrian Street. The store has been upgraded and transformed into HEALTH+ complex， with all-age, multi-scene, multi-functional health related products and service, presenting a colorful healthy lifestyle for people.

项目背景

Project Background

▼

项目位于素有「中华商业第一街」之称的上海南京路步行街，这里的上海市第一医药商店伴随了几代人的成长，在上海人民心中留下了不可磨灭的情感记忆。

1953年11月，国营中国医药公司上海分公司第一门市部在南京东路627号永安大楼诞生，大楼之高在当时的上海与国际饭店相比堪称伯仲，这是上海解放后出现的第一家国营药店，也是继中百一店开业的第二家大型的国营零售门市部，曾有「医药样品间」和「远东第一大药房」之称。

1978年9⽉1⽇为开设华侨商店，第⼀医药商店搬出南京东路627号，迁址⾄南京东路616号，于1979年10⽉正式恢复营业。1992年在改造南京路的⼤⼯程中，上海市第⼀医药商店于2⽉7⽇⾸先拉开改造序幕，同年11⽉28⽇在原址建成了7层医药⼤楼。

The project is located on Nanjing Road Pedestrian Street in Shanghai, which is known as "the NO.1 commercial street in China". Shanghai No.1 Pharmacy store here has grown up with generations and left an indelible emotional memory in the hearts of Shanghai people.

In November 1953, the first sales department of the Shanghai branch of the state-owned Chinese pharmaceutical company was born in the Yongan Building, No. 627 Nanjing East Road. The height of the building was comparable to that of international hotels in Shanghai at that time. A state-owned pharmacy, it is also the second large state-owned retail store after Zhongbai No.1 department store.

On September 1, 1978, Shanghai No.1 Pharmacy store moved to No. 616 Nanjing East Road, and officially resumed business in October 1979. In 1992, together with the renovation of Nanjing Road, Shanghai No.1 Pharmacy store started the renovation on February 7, and on November 28 of the same year, a 7-storey pharmaceutical building was built on the original site.

<<<滑动查看不同时期的第一医药商店

迈入本世纪的第三个十年之际，因建筑已较为老旧，且立面存在安全隐患，在2021年，第一医药商店启动了焕新计划，对建筑立面和室内进行全方位的升级与更新。

同时，随着商业模式与生活方式的快速更新迭代，依靠传统门店进行售卖的模式急需转变，第一医药也期待完成从零售到服务的战略转型。

Because the building is relatively old and the façade has potential safety hazards, in 2021, Shanghai No.1 Pharmacy store on east Nanjing Road started its renovation plan, and the building façade and interior space needed to be upgraded.

At the same time, with the change of business model and urban lifestyle, Shanghai No.1 Pharmacy store also wishes to change from a traditional store to an all-round healthy service platform.

改造设计策略

Renovation Strategy

▼

改造设计对原有的建筑立面进行了拆解。DUTS杜兹设计的设计团队基本保留了原有建筑的轮廓，将原有建筑的立面元素加以提炼和强化，将局部立面打开，没有复杂与繁琐的拆建，而形成了自然现代的全新立面风格。

改造和修缮的立面被分成三个区域，设计团队也为其制定了不同的改造方式，层层推进，如同一本缓缓打开的书，多彩的情节与动人的故事随着层层递进的变化，细腻而含蓄，引起使用者内心的情感共鸣。

The renovation design dismantled the original building facade. DUTS design team kept the basic outline of the original building, while refined and strengthened the facade elements. Partial facade was opened, forming a more modern and simple facade style without complicated and cumbersome demolition and construction.

The renovated and repaired façade is divided into three areas, and DUTS design team has also formulated different renovation methods for it. Like a slowly opening book, the colorful and moving stories change gradually, attracting people to read and explore.

修缮前 Before

修缮后 After

▲局部立面打开，与南京路街区形成更好的互动关系

老字号如何焕新颜？我们重新梳理了第一医药商店的位置与立面特点，把局部立面打开变为‘生态橱窗’，让商店与繁华的南京东路街区能更好的互动。结合第一医药的战略转型，我们突破了传统药店的布局，让室内体验更场景化，也更适应全年龄段的需求。新的上海市第一医药商店在我看来就好似正缓缓打开的药柜，正在为人们呈现多彩的健康生活方式。

How can a time-honored brand be renewed? For this project, we reorganized its location and architectural features, and transformed part of the facade into an ‘ecological window’, so that the store can have a better interactive relationship with the crowded Nanjing East Road, attracting more people into the store. At the same time, we have changed the layout of traditional department stores to make people's indoor experience more scene-based and more adaptable to the needs of all age groups. We hope that the new Shanghai No.1 Pharmacy store is like a medicine cabinet that is slowly opening, presenting a colorful and healthy lifestyle for people.

——杜兹设计创始人，建筑师钟凌

ZHONG Ling, founder and chief architect of DUTS design

旋转查看图片

室内焕新：创造「健康+」的场景体验空间

Interiors Renovation Strategy

▼

第一医药作为上海药房的金字招牌，一直以来都是上海市民们身边的健康好邻居，家门口的健康好医生。上海市第一医药商店的室内升级改造除了空间品质与形象的提升，也需要在功能，体验上全面升级。

Shanghai No.1 Pharmacy is a highly trusted brand in Shanghai pharmacies. It has always been a healthy neighbor and a doctor at the door of Shanghai citizens. In addition to the improvement of space quality and image, the interior upgrade of Shanghai No.1 Pharmacy store also needs to be fully upgraded in function and experience.

▲改造前的第一医药商店室内

室内的改造结合了业主对原有商品体系的重新梳理，使之更符合当今消费者的健康购买需求。DUTS杜兹设计的设计团队结合第一医药的服务升级与战略转型，让传统药店升级为零售与沉浸式健康管理体验相结合的新型消费场所。

DUTS design team made the interior layout no longer limited to the style of traditional pharmacies and department stores, but transformed into a new consumption place combining retail and immersive health management services.

充满绿意和温馨的服务场景式体验，为消费者提供有情感、有灵性、有温度的全⽣命周期、全健康历程解决⽅案，为市民打造出一站式健康养生体验的综合性「健康+mall」（健康小镇）。

Full of green and warm space atmosphere, it provides consumers with emotional, spiritual, and warm solutions for the whole life cycle and health management process, and creates a comprehensive "Health+ Town” with total health and wellness solutions for citizens.

一层原本狭窄的入口被打开，带来更加开放明亮的商业氛围。

一层立面的木纤维板让温暖的木色从立面延伸进入室内，与升级后的参茸专柜环形岛台形成呼应，这里是第一医药和各大品牌为市民打造的滋补养生和馈赠佳品优选平台。

The originally narrow entrance was widely opened, bringing an open and bright space atmosphere for the whole store. The wood fiber board used on the first-floor facade made the warm wood color extend from the outside to the inside, echoing the circular island area in the interior.

「第一医药商店是上海市民心目中信赖的老字号，在空间氛围上，品质感和专业感很重要，同时，我们认为这个空间也是温暖的，亲民的，充满医疗人文关怀的场所。」

"Shanghai No.1 Pharmacy store is a time-honored brand trusted by Shanghai citizens. In terms of space atmosphere, quality and professionalism are very important. At the same time, we believe that this space is also a warm, friendly place full of medical and humanistic caring."

DUTS team organically combines scene service and product display to create a complex space of "health + experience + social".

白色与木色在一层空间中交融对话，带来专业、安心又充满人文关怀的空间氛围。除了经典的一层增设了潮流轻养茶饮，关注全年龄段人群的健康养生。一层侧立面是特设24小时服务「不打烊」的医保窗口，为市民不间断的提供医药保供服务。

White and wood color blend in the first-floor space, bringing a professional, reassuring, and humanistic atmosphere. In addition to health care products for middle-aged and elderly people, the first floor also adds trendy healthy tea drinks. It is hoped that the attention to health will become the needs of people of all ages, and young people will also pay attention to a healthy lifestyle.

On the side façade of the first floor, there is a special 24-hour service "non-closed" medical insurance window, which continuously provides medical insurance services for citizens.

二层结合第一医药全新开辟的健康检测中心和跨境go业务，将室内展陈也进行了重新的梳理，秩序化的产品陈列区与可灵活变化的互动体验区结合。二层立面也将引入裸眼3D屏，为老字号带来更多数字化交互体验的可能。

On the second floor, a new health testing center and the purchase of overseas e-commerce products have been opened. The designers also reorganized the indoor display, organically combining the orderly product display area with the changeable interactive experience area. The façade of the second floor will also introduce a naked-eye 3D screen, bringing more possibilities of digital interactive experience to the time-honored brand.

DUTS杜兹设计的设计师在展陈布局上将场景展示与产品陈列有机结合，创造出「健康+体验+社交」的复合型空间。

DUTS team organically combines scene service and product display to create a complex space of "health + experience + social".

三楼将各种器械以服务场景的方式呈现，适老化中心、视健康中心、听力中心、呼吸睡眠中心、家庭康复中心……满足不同年龄段人群的需求。

四楼为DTP药房和双通道医保定点药房，中央岛台式的服务柜台，为消费者带来360度的便利体验，同时还有为特殊需求病人开设的药房。四层空间还设置患教讲座及沙龙区域，不定时举办健康养生讲座，让健康理念融入生活，也为市民带来更多服务与便利。

On the third floor, various medical devices are presented in the form of service scenarios, such as aging center, visual health center, hearing center, breathing and sleep center, family rehabilitation center...meet the needs of people of different ages. The fourth floor is DTP pharmacy and dual-channel pharmacy designated by medical insurance. The service counter on the central island brings consumers a 360-degree convenient experience, and at the same time, the pharmacies opened for patients with special needs.

There are also lectures and salon area on the fourth floor. Health and wellness lectures are held from time to time to integrate the concept of health into life and bring more services and convenience to the public.

健康与我们生活品质息息相关，关注人们的健康，也是关注城市发展的未来。

升级与焕新后的上海市第一医药商店，让传统药店升级成为综合性健康服务mall，传统老字号变身繁华南京东路上的「生态橱窗」，带来更便利的医药服务，传达科学健康的生活理念，让当代人更加珍视健康的价值。

Health is closely related to our quality of life. Paying attention to people's health is also concerned with the future of urban development.

The upgraded and refurbished Shanghai No.1 Pharmacy store has upgraded the traditional pharmacy to a comprehensive health service mall, and the traditional time-honored brand has turned into an "ecological window" on the prosperous Nanjing East Road, bringing more convenient medical services and conveying scientific health. The concept of life makes contemporary people cherish the value of health more.