广州三七互娛全球總部 | MatrixDesign矩陣縱橫
阅读:2031 2025-01-07


三七互娛全球總部

 卓越可持续发展的TOP企業 

 37 Interactive Entertainment Global Office Headquarters

An Sustainable Entertainment Company



作為行業領先的TOP遊戲企業,三七互娛始終堅持「為世界帶來快樂」的使命,深耕於文化娛樂領域。矩陣縱橫通過對企業的使命願景與品牌理念的理解,打造獨特的辦公空間。


As a leading TOP gaming company in the industry, 37 Interactive Entertainment is steadfast in its mission of "bringing joy to the world," with a deep focus on the cultural and entertainment sectors. Matrix Vertical integrates its understanding of the company's mission, vision, and brand philosophy to create a unique office space.




 琶洲創新核:新中心,新未來 

 Guangzhou Pazhou Innovation Core


項目位於廣州琶洲創新核,作為廣深港澳科技創新走廊,是「三城一區創新核」中的人工智能與數字經濟試驗區,也是廣州構建開放新格局的戰略橋頭堡。建築以飄帶環繞打造標誌性設計,幕牆以立體「7」字元素組成,彰顯品牌標誌性屬性。


The project is located in the Guangzhou Pazhou Innovation Hub, serving as part of the Guangdong-Hong Kong-Macao Technology Innovation Corridor. It is an artificial intelligence and digital economy pilot zone within the "Three Cities and One Area Innovation Core," and acts as a strategic foothold for Guangzhou in establishing a new open framework. The architecture features a flowing ribbon design that creates a distinctive identity, while the façade incorporates three-dimensional "7" elements, highlighting the brand's iconic characteristics.



以垂直交通體系為導向

打造一個充滿樂趣的總部辦公空間

#LANKMARK&THEME

滿足5000+人的

創新型國際辦公空間


Guided by a vertical circulation system, 

the headquarters is designed to be a fun and engaging office space, accommodating over 5,000 people in an innovative international work environment



 ⊙ 品牌視覺識別系統-曲線提取並應用 Flying Boat Conceptual Styling

 ⊙ 飛船概念造型設計 Flying Boat Conceptual Styling



 ⊙ 訪客接待處的獨特線條 Elegant Lines of the Visitor Reception Area



前臺的整體造型提取了飛船曲線,采用磨砂金屬材料,打造出懸浮感強烈的藝術前臺。


The overall shape of the reception desk is inspired by the curves of a spacecraft, utilizing frosted metal materials to create a striking sense of suspension and artistry.



金屬材質體現未來科技感

Metallic material realizes the

 sense of futuristic technology

 總部訪客中心前臺 

Visitor Center    




主梯設計靈感來源於三七互娛LOGO,融合了造型與色調,成為一扇通往「玩家」世界的時空之門。


The design of the main staircase is inspired by the logo of 37 Interactive Entertainment, blending form and color to create a portal to the world of "players."





 ⊙ 首層主樓梯入口 Ground Floor Main Staircase Entrance                         



旋轉的階梯,拾階而上,昂揚向上的活力橙色。


The spiral staircase, with its uplifting vibrant orange, invites people to ascend step by step.




 ⊙ 多功能前廳 Multi-functional lobby entrance



多功能廳以光線設計增強了空間的延伸感,人們在穿行其中,體驗未來感的會議空間。


The multifunctional hall uses lighting design to enhance the sense of spatial extension, allowing people to move through it and experience a futuristic meeting environment.




可作為大型會議、演播與運動場地進行使用的多功能廳,空間靈動的布局可适应不同的活动需求,激發活力。


The multifunctional hall, which can be used for large meetings, broadcasts, and sports events, features a flexible layout that adapts to various activity needs, fostering energy and dynamism.



 ⊙ 多功能廳內部 Interior of Multi-Functional Hall



位於三層的VIP會議室頂部延續了統一的圓弧形天花,搭配乾淨簡潔且灰色度的色系辦公桌椅,打造友好型會議場所。


The VIP conference room on the third floor features a continuous arched ceiling that maintains a unified design. Paired with clean, simple office desks and chairs in a subdued gray palette, it creates a welcoming meeting environment.



 ⊙ 位於四層的會議空間  Private meeting space

 ⊙ 飛船睡眠倉功能區  Functional Sleep Warehouse for Humanised Space Loyalty



在這特別的空間裏,放置了安靜的睡眠艙,供員工需要時在此獲得充分休息。


In this special space, quiet sleeping pods are provided for employees to rest fully whenever needed.