重庆李宁1990 高端运动时尚店形象开发设计 | COLORFULL昱景设计 ARCHINA 项目

重庆李宁1990 高端运动时尚店形象开发设计 | COLORFULL昱景设计

阅读:1950 2025-03-27

高尔夫运动的受众群体逐渐呈现出大众化、年轻化趋势，不再局限于传统的商务社交圈层。社交平台上，高尔夫的讨论话题从竞技技巧和商务场合，延展至轻社交体验、运动穿搭，甚至成为当代都市精英表达个性的一种生活方式。Golf（高尔夫）由此演变为 Golfcore（高尔夫穿搭），推动其从运动项目向更广义的时尚文化符号转变。

LI-NING1990作为一个全新的、独立的高级运动时尚品牌，聚焦高尔夫运动精神内核与灵感，为高端运动领域人群提供全场景的当代服装提案。LI-NING 1990 的产品深度融合中国艺术文化元素，运用古法蓝染技艺、宋代彩陶美学图案等设计语言，打造极具趣味性与东方韵味的时尚风格，精准契合 “高级运动时尚美学” 的品牌定位。

As an independent premium sports fashion brand, LI-NING 1990 draws inspiration from the essence of golf to create all-encompassing contemporary apparel solutions for high-end sports enthusiasts. The brand’s designs deeply incorporate elements of Chinese art and culture, utilizing traditional indigo dyeing techniques and Song Dynasty ceramic aesthetics to craft a distinctive fashion identity that seamlessly blends playfulness with Eastern sophistication, perfectly aligning with its "High-End Sports Fashion Aesthetic"positioning.

品牌理念

LI-NING1990重庆店，COLORFULL昱景以烤蓝色作为核心视觉语言，融入Heat Gradation（热渐变）概念。这种色彩源于金属在高温锻造过程中逐步形成的氧化色泽，从深浅渐变的蓝色变化，展现了温度掌控与匠心工艺的极致结合。如同运动员经历不断训练和精进，才能在赛场上达到最佳状态，Heat Gradation 也象征着 LI-NING 1990 对于运动精神的深刻理解和品牌对于细节的执着追求。正如一支完美的高尔夫球杆，需要力量与精准并存，需要技巧与节奏兼备，烤蓝色成为 LI-NING 1990 精神的视觉象征。

At LI-NING 1990’s Chongqing store, COLORFULL Yujing employs heat-tempered blue as the core visual language, integrating the Heat Gradation concept. This color palette originates from the oxidation hues naturally formed when metal undergoes high-temperature forging, transitioning from deep to light shades of blue. It represents the perfect fusion of temperature control and master craftsmanship—just as an athlete undergoes relentless training and refinement to reach peak performance, Heat Gradation symbolizes LI-NING 1990’s deep understanding of the spirit of sports and its unwavering commitment to detail. Much like the perfect golf club, which requires a balance of power and precision, technique and rhythm, heat-tempered blue becomes the visual emblem of LI-NING 1990’s brand spirit.

设计理念 © COLORFULL昱景设计

这里不仅是产品的陈列场所，更是一个探索“恰到好处”生活哲学的沉浸式美学空间。如同一次精准的挥杆，一切都恰如其分；如同最理想温度下的烤蓝，水到渠成。这就是 LI-NING 1990——历经千锤百炼，只为塑造最合适的高级运动生活方式。

This space is not just a showcase for products; it is an immersive aesthetic realm that embodies the philosophy of balance and precision in life. Just like a perfectly executed golf swing, everything is precisely measured; just like the ideal conditions for metal forging, the result is effortless yet perfected. LI-NING 1990—honed through countless refinements, dedicated to shaping the ultimate high-end sports lifestyle.