2000 sqm

Italy 意大利

2025

阿里奥斯特（Ariostea）品牌的核心活力凝聚于其主展厅之中。大理石、石材、玛瑙、混凝土与树脂以极简却不失庄重的方式装点着空间。各个区域尽显精致质感，每种材料都如宝石般熠熠生辉。

The pulsating heart of Ariostea’s identity lies in its main Showroom. Marbles, stones, onyxes, concretes, and resins clad the space in a minimal yet majestic approach. The spaces emerge refined, each material shining like a gem.

这座以洞石打造的“竞技场”，已然成为该品牌及iris 陶瓷集团（Iris Ceramica Group）价值理念的孕育之地，集中展示着最新技术与创新成果。增强现实、视频装置与实体互动共同营造出沉浸式体验，让 Active、Hypertouch和 Attract 技术的魅力愈发凸显。

This “arena”, carved in travertine, becomes the cradle of the brand’s values and of Iris Ceramica Group, showcasing new technologies and innovations. Augmented reality, video installations, and physical interactions offer an immersive experience, enhancing the Active, Hypertouch, and Attract technologies.

与此同时，全新零售概念的实体模型也勾勒出未来愿景，进一步彰显并强化了企业的全球形象。

In parallel, a mock-up of the new retail concept unveils a vision of the future, reflecting and reinforcing the company’s global image.