回家吃饭·景德江西菜|山野设计
阅读:1043 2026-07-28

1. 项目名称:回家吃饭·景德江西菜

2. 项目位置:广州·琶洲保利

3.设计团队: 山野创意设计(武汉)有限公司


项目描述:景德镇的灶台边,那锅炖了11年的家常菜,蒸汽一升起来,你就知道那是家的方向。

「回家吃饭」第一次走出江西。我们没把它当成一次扩张,而是看作一次安家——在广州,重新找到
合适的火候,复刻出不需要解释就能被认出的味道。这意味着我们要重新理解这个品牌。不是推翻,是
往回找——找到它11年里那些没变过的东西。在变迁中找到品牌的生长方式,用家的味道,加深我们
与土地、与家乡的连接。

Beside the stove in Jingdezhen simmers a pot of home-cooked dishes that has endured for eleven years. The moment steam rises, you know it points the way home.
Home for Dinner ventures outside Jiangxi for the first time. We do not see this merely as expansion, but as building a new home. In Guangzhou, we seek the perfect heat once again to recreate that instantly recognizable flavor, one that speaks for itself.
This compels us to reinterpret the brand. Not to tear it down, but to trace its roots — to uncover what has remained unchanged over its eleven years. Amid constant shifts, we discover how the brand may grow. Through the taste of home, we deepen our bond with the land and our hometown.


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