如家酒店集团Homeinn创立于2002年，也是中国酒店业海外上市第一股。Homeinn如家的发展史折射了中国经济的发展史，城市发展的变化，中国消费群体的变化，生活方式的变化，以及科技的发展。Homeinn如家在中国经济的不同时期，为中国旅客提供了舒适的、实惠的住宿服务；最近几年，Homeinn如家的管理层又以开拓性的企业视野，打造了一系列注重舒适体验的中高端商旅酒店品牌，由之前的“规模”发展转向现在的“品质”发展。通过重新打造和颐Yitel、如家精选homeinnplus、如家酒店NEO；定义一系列新品牌Yunik等，如家又在这个社会经济和科技发展的重要节点，成功地重新定义了二十一世纪中国的商旅的新体验。2011年，罗昂logon开始设计Homeinn如家在苏州的总部，2017年竣工，新Homeinn如家总部体现了Homeinn如家在新时代的新形象。

Homeinn has been persistently providing Chinese travelers with comfortable and affordable accommodation service. In recent years, with a ground-breaking vision, Homeinn has been dedicated to the forging of a series of high-end hotel sub-brands for business travelers, switching focus from scale to quality. Through renovating Yitel, Homeinn Plus, and Homeinn NEO, as well as launching a series of new brands such as Yunik, Homeinn has successfully redefined a brand new traveling experience business in 21^st centuryChina. In 2011, logon.designembarked on the design project of Homeinn’s Headquarters in Suzhou, aiming to embody its new image in the new era.

通过最优布局与规划，建筑功能与周围环境的融合连结了设计规划中的两个关键元素——南面的湖景和北面的商业中心。在遵循北高南低城市设计原则的同时，建筑轮廓线依据周围环境呈动态起伏，使每座建筑都获得最佳视野。建筑群围合成院落，为集团内部的使用提供了私密、放松的城市空间。新的总部基地包括优质的办公和活动中心以及为1200名员工提供工作和休闲娱乐设施。同时，总部基地也将涵盖教育培训中心、会议中心以及一家拥有150间客房的高端商务酒店。“无论您到哪里，都犹如家里的感觉”不仅仅只是如家的口号，更是成为了引导其总部基地规划和设计的准则。

The new headquarters is located at the Wuzhong district, Suzhou. The integration of the site functions with the surroundings become a link between the lake in the south and the commercial center in the north, two key elements of the site planning. The complex hosts quality office spaces and an activity center with supporting facilities for more than 1,200 employees work and entertain themselves. It also includes an education and training center, conference and meeting spaces, as well as a 150-room high-end hotel. “Wherever you are, you’ll always feel at home” is not only the hotel group’s slogan but also a guiding principle in the design and master planning of the new headquarters.

 建筑功能的布局设计希望促进部门之间的高效沟通和便利。总部主楼为1200名员工提供了一流的工作环境，顶楼的企业俱乐部配备有各式高端便利设施。主楼与东面的教育培训中心相连， 144间客房的酒店建筑面向西面的主干道。二期工程将在区域南部开工建设员工活动中心，三期工程则将在区域东部建设另一栋能容纳三万平方米的办公空间。办公楼的外观设计采用了简约而丰富的设计，舒缓且注重空间效率，在角度上稍作调整，优化了用户视野体验。

Homeinn如家总部外立面设计简约而丰富，呼应吴江在地水文化，并结合Homeinn如家新文化，外立面设计语言呈现水波流线型。总部建筑群，高低呼应，在丰富天际线的同时，不同的建筑使用了不同的建筑材料以及色彩。

The functions have been distributed in a way to increase communication, efficiency, and exchange among different departments, while carefully considering the needs of different users. The main headquarters building provides excellent working space, along with high-class amenities for the corporate club on the top floor. The building is attached to the education and training center on the east, the hotel is exposed to the main avenue on the west. The façade design of the office towers combines a simple yet rich language, efficient and easy to build. The design emphasizes the viewing experience of the surrounding landscape from the interior.

“智者乐水，仁者乐山。智者动，仁者静。智者乐，仁者寿。”孔子的这句话虽然简短，却道出了人们几千年以来对于亲近自然而居的不懈追求。如家酒店的景观设计融合现代设计手法，充分利用“山水，绿植，风景”等元素，突出苏州特色打造最自然的园林环境景观。

我们的目的是将如家总部打造为自然和谐的乌托邦。

“The wise find pleasure in water; the virtuous find pleasure in hills. The wise are active; the virtuous are tranquil. The wise are joyful; the virtuous are long-lived.” (Confucius) Mixed with modern design methods, the Homeinn landscape design has taken advantage of the “mountain, water, green area, view” elements to create a typical Suzhou-style garden landscape with the utmost natural hues. Our goal is to create a natural and harmonic environment for the Homeinn headquarters, a total utopia.