Opulent brand, small retail space. We created a small space for self-expression in Shanghai.
小天地也可以拥有大口味，在上海打造的一间小巧的冰激凌网红店。

Ice cream parlours are hip in Shanghai: China's urban hipsters can be seen standing in line in front of trendy gelaterias, even in the middle of hot summer. The most popular ones are stylish little boutiques that double up as backdrops for your social media presence. Bonus Gelato, a start-up company from Shanghai, provides the perfect social media setting. The client commissioned IFG to design an ice cream parlour in a central location. The small space integrates the making and selling of ice cream with a cafe - and it works, despite the large influx of customers.

夏日降临，冰激凌店在上海深受追捧：即便是在艳阳夏日还是寒冷冬天，也不惜排着长队来店里打卡。他们尤其青睐高颜值、装修独特、别具一格的精品店，能够在自己的设计媒体呈现出别致的画面。由IFG设计、近期在上海开的Bonus意大利冰激凌店就是绝佳打卡地点。店铺位于繁华的淮海中路商圈，IFG为其设计了一个小而别致的精品店。店铺空间虽不大，但制作区和售卖区布局紧凑，即使客流量不断增多，开业至今仍完美运转，丝毫不显拥挤。

The founders of Bonus Gelato learnt their craft in Italy. They make their own artisan gelato in the best Italian tradition. They love to surprise their customers with unusual creations such as ice cream with a Japanese rice wine flavour. The brand appears innovative, opulent and of high quality – all things that our shop concept is designed to convey. The challenge, however, was to create an inviting retail outlet in such a small space with only a narrow strip of pavement outside.

Bonus品牌将从意大利研习的手艺带回中国，他们用最优秀的传统工艺和最精致的原材料始终坚持手工制作冰激凌。他们为客户带来非比寻常的惊喜，比如咸蛋黄口味、米酒口味等。品牌代表着追求创新、口味至上、品质一流，这也正是客户想通过精品店想传达的经营理念。IFG面对的设计挑战是：店面设计不仅要吸引客户前来购买，还必须应对店内空间大小带来的局限性以及店铺外行人道路狭窄的问题。

A small façade, a compact retail space and a busy street outside. If you want to stand out here you need a strong gesture, or perhaps a massive terrazzo slab hangs above the entrance like a small monument: grey, raw, purist and equipped with a striking neon sign. This generates awareness. And to ensure that customers step inside the ice cream parlour even in cold weather when the doors are closed, we opted for an inviting glass façade.

店铺门面不大，售卖空间紧凑，店铺外是交通繁忙的车道以及狭窄的人行道路——为了吸引行人驻足，IFG接住了一个整块的水磨石板，挂在了门口上方作为标志性象征：灰白、粗糙但淳朴。同时，在水磨石板雕刻了Bonus五个字母，并又在下方结合霓虹灯作为装饰，优雅地突出了品牌本身，唤起了路人的注意力。为了在门窗紧闭的寒冷时节也能够引起顾客进店品尝，还特意选择了玻璃门面，保持了是视觉上的通透性。

The centrepiece of Bonus Gelato is the ice cream counter. The ice cream itself is made right behind it. We wanted customers to see this, so a viewing window provides a glimpse of where the ice cream is churned. Our interior design reflects the atmosphere of an ice cream parlour throughout. The result is a tantalising interplay of hot and cold: Cold pastel shades meet a warm wood ceiling and copper lamps. Even the counter front resembles layers of frozen ice. And because Bonus Gelato loves technical innovations, this small retail space integrates two self-ordering terminals. Which is not only hip, but also provides a great backdrop for perfectly styled selfies.

本次项目的核心区域是柜台，紧邻其后的就是冰激凌制作间，而食客们恰恰希望看到整个制作过程。因此，我们选用透明隔窗，保证视觉上障碍无阻。室内设计在点滴之处呈现了冰激凌cafe的氛围，营造出有趣的冷热相互作用：柔和色调搭配温暖的木质天花板，其中一侧顶棚装有古铜色的瓦斯灯泡。柜台前面板颜色层层淡出，看上去像融化分层的冰淇淋。由于Bonus Gelato乐于尝试新鲜实物，店内还特别设置了带两个销售终端的自助点售区。这为酷爱自拍的顾客提供了完美的拍摄背景。