德国Roman Klis设计公司总部 | IFG伊波莱茨建筑设计

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从黑伦贝格到纽约


无论伦敦、柏林还是纽约,到目前为止,富有创造力的人似乎更向往大都市。但Roman Klis Design设计公司的总部有可能快速改变这种情形——因为在黑伦贝格这座市镇中座落着“设计中的马尔代夫”:这是一家生意遍布全球的品牌设计代理机构,在与保时捷咨询公司的合作中,我们Ippolito Fleitz Group事务所成功将新办公室转型,办公场所变为一个真实的向往之地。转换过程中结合了雇主的品牌身份、行为认知,当然还不能缺少建筑师的主张,即为应对任何挑战准备巧妙的解决方案。转型的结果不仅限于外观表面上——它对员工的生产力也做出了具体贡献。

                                                 

From Herrenberg to New Work


London, Berlin, New York: Creative minds have always tended to gravitate towards big cities. With the new headquarters of Roman Klis Design, however, this could be set to change, because ‘the Maldives of design’ are in Herrenberg, a provincial town in southwest Germany. Ippolito Fleitz Group cooperated with Porsche Consulting in transforming the globally operative brand design agency into a ‘New Work’ office, successfully remodelling the workplace into a locus of desire. The transformation brought together the agency’s brand identity, insights from behavioural science and our ambition to provide a smart solution to every challenge. The new office is not only a pleasure to behold – it makes a substantial contribution to boosting the productivity of the agency’s workforce.


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创造成功

巧妙的解决方案从根本上需要对组织结构具有深刻的理解:只有当工作环境在一呼一吸间传递出企业的精神时,它们才能真正发挥最大功用。Roman Klis是一位令人印象深刻的成功设计师,他同时又是一位极其友好的人。他的使命是,为品牌注入灵魂。同样他也带着这种使命要求自身。向他这样的人,非常明白精神自由的意义以及赞赏式领导风格的重要性,特别是对于创造性工作来说。最佳雇主的荣誉不是凭空而来的。当然无论多么和气友好,对于一个企业家来说,稳定的业绩总是必不可少的:“我们的口号是创造成功。就是说一方面我们追求漂亮、完美的设计,另一方面应把直接引向成功的策略作为基础。”这些都适用于,让内部的一切变得有形。

Creating success


Smart solutions require a fundamental understanding of the organisational structure in question: Work worlds only fulfil their objective if they succeed in infusing the space with the spirit of the company. Roman Klis is a highly successful designer and an exceedingly approachable individual. His mission is to breathe soul into his brands: A pursuit that doesn’t stop at his own front door. A man like Klis understands the importance of thinking space and an appreciative leadership style, particularly when it comes to creative endeavour. Not for nothing has he been singled out as ‘Top Employer’. Yet despite his friendly nature, a good entrepreneur is always concerned with strong performance: “Our claim is Creating Success. Though we live for impeccable, beautiful design, it must be based on a strategy that is on a straight path to success.” All this should be rendered tangible in the new interior design.


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在设计方面鼎力相助:保时捷

直接引向成功的策略之一,是助推:诺贝尔奖得主的机构发展就采用了这种方法,巧妙而具体地利用行为心理学的认知。在日常工作中加入极其细微、但更深思熟虑的干预因素,可以很容易促进员工提高效率。因为助推是在顺应人的本能、而不是违背人的本能中发挥作用。保时捷咨询公司的Freibichler博士是助推研究方面的专家。他知道,员工满意度很大程度上受空间理念影响,因而波及到员工对企业的忠诚度。一位优秀设计师在经过一段时间后获得的灵感,Freibichler将其作为简明、客观的研究成果呈现于纸上。在黑伦贝格的项目中,他主要负责各类使空间丰富的相关知识:比如说数字助推。与保时捷的合作关系是室内整体设计的基础,这种设计可以轻松欢快地协调员工与企业目标。

Partners in design: Porsche


One key success strategy is called nudging: This Nobel Prize-winning organisational development employs findings from behavioural psychology in a subtle yet targeted way. Using minute yet considered interventions in daily processes, employees are guided almost effortlessly toward greater productivity. It works because nudging works with human instincts and not against them. Dr Freibichler from Porsche Consulting is a nudging expert. He understands that factors like an office spatial concept exert a strong influence on employee satisfaction and long-term company loyalty. What a good designer with enough experience will do instinctually, he has documented in black and white in the form of compelling research findings. In the Herrenberg project, Freibichler was responsible for all manner of insights that complement a space: including digital nudges, for example. This partnership formed a basis for a holistic interior concept that reconciles the human element with business objectives in a playful way.


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职场绿洲

办公室由此直接获得了2100位新的超级演员:绿色植物。它们令人心情愉悦、减轻压力感、提升创造力和工作积极性。它们还能改善空气质量及员工总体满意度,降低噪音水平。它们甚至有助于提升应聘者对公司的青睐度,而且极好相处。人们只需要定期给它们浇水。这种推力表明:植物才是真正的小型动力发电站。房间绿化确实卓现成效,不仅湿度从18%提高到44%,员工还减少了50%的病假率。

Workplace oasis


First off, we added a new workforce of 2,100 super-performers in the form of green houseplants. They engender a good mood, lower stress levels, boost creativity and enhance performance. Moreover, they improve air quality and overall well-being, as well as diminishing noise levels. They even assist in employee acquisitions – and are extremely easy to handle. The only input they require is regular watering. The nudger knows: Houseplants are motivational power plants. And in fact, the newly greened interior not only increased humidity from 18% to 44%, but decreased the number of employee sick days by 50%.


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Juhu-原则

在这个项目中对身份缔造者来说,尤其吸引人的是在不改动当前房体结构的前提下,彻头彻尾地改造一个物业。通过包覆天花板,营造出完全不同的气氛。我们保留了嵌板,但加以彩条作装饰补充。去掉灰色的金属天花板后,将颜色作渐变处理,创建出新的空间深度,但同时又明显利于寻找精神上的平衡点。因为蓝色在促进创造力的同时,能够让心神宁静下来。向白色的过渡为空间增添了额外的开放度和轻盈度。我们有意不对办公室中的通道作过度修饰,以免人在工作时分散注意力。粉红色的走道能彻底让情绪放松下来,另外还可以增进员工之间相互倾听与鼓励。精心布置的水源景观和考究雅致的照明设计,能带来更多好心情。热带风格壁纸与柔和的形状及圆桌相呼应。每个方面都将助推因素考虑进去,比如中欧人只能在最多24人的队伍中,感觉到自己是团队的一份子。尽管如此,我们依然尽力为促进相互沟通创造更多空间——后者即是员工的明确要求,同时也顺应不断转变的办公文化要求。在这种文化中,信息交流和团队归属感发挥着越来越重要的作用。最后我们还获得这样的效果,入口大厅的设计甚至令一些酒店大堂相形见绌。在上层的咖啡屋中,人们可以一边补充能量,一边酝酿新想法。

事实上,设计师们已经成功将Klis先生奉行的积极态度,显而易见地传递到公司的每一个角落。这样不仅形成了一个令员工受到鼓舞、让客户感到振奋的办公环境,还为高效迅捷的工作创造出生机勃勃的基础。有什么比在业绩中获得乐趣更能推动渴望创造业绩呢?说到乐趣:Roman Klis先生最喜欢的一个词就是“Juhu”——在这样一间办公室里也完全可以大声说出来。


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The yippee principle


One fascinating challenge in this project was to completely transform a building without interfering in the existing structure in any way. A fundamentally different atmosphere was achieved by changing the ceiling landscape. The existing panels were allowed to stay, but these were supplemented by coloured strips. In place of grey metal ceilings, colour gradients create a new spatial depth and a considerably improved mental balance. Blue is a calming colour – and also promotes creativity. A gradual progression into white brings additional openness and lightness to the space. Workways have been kept neutral to promote concentration. The pale pink walkways are genuine mood boosters and, incidentally, increase empathy amongst employees. Thoughtfully placed water sources and tasteful lighting help bring about an even better mood. Tropical wallpaper meets soft shapes and round tables. And the nudge insight that central Europeans only feel part of a group of up to 24 people was taken into account in every zone. Despite this, much more space for communication has been created overall – which was an explicit wish of the employees, but also a requirement of a changing work culture in which information exchange and a sense of cohesion and belonging play an increasingly important role. The only exception is an impressive vestibule that puts many a hotel lobby firmly in the shade. And the new café on the upper floor provides an atmosphere in which to refuel and hatch out fresh ideas.


The positive mood that carries Roman Klis through life has been transported into the furthest corner of the agency. The end result is not only a workspace that triggers an immediate buzz amongst clients and employees alike, but above all a dynamic basis for effective agile working. Because ultimately, performance is considerably enhanced when employees enjoy what it is they do. Oh, and while we’re on the topic of enjoyment: Roman Klis’s favourite word is ‘yippee’ – something you can certainly shout out loud in an office such as this.

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摄影
Photography
  • Philip Kottlorz

团队
Team
  • Arsen Aliverdiiev

  • Timo Flott

  • Christelle Foulon

  • Fynn Freyschmidt

  • Roger Gasperlin

  • Tilla Goldberg

  • Lena Grzib

  • Jonathan Hernandez

  • Christian Kirschenmann

  • Axel Knapp

  • Ju-Mi Lee

  • Tim Lessmann

  • Mario Rodriguez

  • Charlotte Scheben

版权
Copyright
  • Ippolito Fleitz Group


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