承载梦想，激发创造，充满幸福的建筑！

 Carries dream, inspires creativity , full of happiness !

太平鸟总部大楼的概念设计是通过业主与建筑师不断沟通所取得的成果。著名时尚集团总部办公大楼的设计提出了挑战，设计不仅要创造出传统意义上能满足办公功能需求的空间，同时也可以激发和培养集团公司不同品牌部门间的联系与交往。 由建筑内连贯的“集合空间”团结公司凝聚力的同时也创造出一种类似“大家庭”的友善舒适的办公环境。

The concept is the fruition of the dialogue that has taken place between the Client and the Architect. Designing a Fashion Headquarters Office challenges a design response to create spaces and building that not only functions in the traditional sense of an office space but a space that can inspire and nurture a community between the different Brand Departments of the Company. A collection of spaces that ‘Unite’ the company and furthermore make the environment a family, a ‘home’ to enjoy your work and people you work with. 

PeaceBird as a Company is very successful and the name itself conjures the imagination to think of ‘freedom’, ‘to be yourself, express yourself’. The sense of ‘flight’ like a bird, ‘free as a bird’. Our aim was to capture this spirit in the conceptual design so the headquarters itself also expressed this ideology and will represent the company values towards fashion and textile design in its architectural language. We also felt it necessary that the design have within it’s ‘DNA’ a contemporary Chinese essence.  The architecture should embody Chinese Culture and manifest itself for a modern World and not just become a Globalized design without place or a sense of belonging. 

After considering many approaches to the project we had a strong sense of feeling that this building should express itself from the inside out，meaning we wanted to embrace the energy from the design environment within the ‘heart’ of the HQ and allow this to pulsate outwards like a source of energy to the outer envelope and landscaping. In a sense we wanted to achieve a scheme that was holistic and dynamic to celebrate the company ideology. A building that takes an ‘iconic’ status within the City of Ningbo. A building and Company Ningbo can be proud of. 

 “鸟的翱翔”本身具有很多的寓意与讲述，但我们如何将其与创意时尚公司联系在一起，并表达出某种含意呢？ “一个年轻的，时尚的，现代的，充满活力的公司！一个代表面向21 世纪新中国的公司！” 很显然，我们首先应该研究什么创造了飞行，什么能量和力量，让这种现象发生。”热流”是最纯粹的与此相关的气象问题，它会影响很多事情。例如“鸟”可以毫不费力地滑行于热流之上。它动作优雅，并使用最少的努力， 以实现“飞行” 。

The flight’ of a bird can be taken in the form of many narratives but how could we express this and combine it with the creativity of the fashion company? A young, fashionable, contemporary, dynamic company! A company that represents a New China for the 21st Century. It became apparent early on that we should research what creates flight, what energy and forces allow this phenomenon to occur. 

A ‘Thermal’ is the purest meteorological matter associated with this and it affects many things. A ‘bird’ for example can effortlessly glide on a thermal. It can be graceful and use the most minimal of effort to achieve ‘flight’. 

The ‘thermal’ takes on a pure circular form in plan and spirals upwards. These geometric ingredients gave us a very strong form that integrated functionality, sustainability and architecture. A ‘Loop’ is formed which ‘sucks’ you in through the entrance and takes you on a fluid, sinuous journey through the spaces of the HQ Building coming to a climax at roof level where the ‘Thermal’ movement delivers you at the roof gardens to spectacular panoramic views across the notion of a soaring upward movement.  

The office plans through design studies created ‘ringed thresholds’ that filter the space from outside (private) to inside (community) converging on views and access to a modern day interpretation of the Chinese hidden garden that was so prominent in ancient Chinese architecture. 

This garden acts as a ‘lung’. It is the space that is revealed progressively to the eye on approach and where offices have views and people can relax when they need to recharge their creativity.  The Garden also ‘crowns’ the spaces below in the underworld of the project where exhibition, conferences and fashion shows can be accommodated. It is like a multi layered, multi-functional roof. The garden becomes more though, it takes the same holistic approach as the office spaces and movement by creating a sinuous movement through two floor levels. This allows it to respond to the views from reception and the office spaces above. A kind of landscaped amphitheatre that in the summer months can be used for company events from fashion shows to lectures or ‘Cinema’ at night for the staff. 

The landscape resonates through the building to the external site where the geometry echoes the movement and energy created from the spaces within. The tangential geometry from the loop sculpts the landscape and provides gradients and textured surfaces of plants, water and access roads. This architectural treatment covers the site allowing shade and camouflage for the pedestrian, vehicular and bicycle users. 

It is the final piece of the concept that ‘frames’ the view of the HQ Building giving it a ‘spirit, energy and expression of the identity of PeaceBird’. The form seems pure but in the subtlety of its detail creates a gentle ‘looped ripple’ that helps screen and shade office spaces from the direct sunlight allowing full height glazing to open up expansive views. This delicate approach has a metaphoric connection with textiles/fabrics that come alive when they designed, manufactured and worn. The movement and ‘ripple’ gives it shape and celebrates the individual that graces the garment. 

Therefore, the Concept is ‘tailored’ and ‘expresses’ the needs of this project, it aspires to connect with the way people will live and work in this space and celebrate a new era in 21st century Chinese Culture which PeaceBird as a Company is part of and is defining in this moment of time. 

“Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” 

    ~Coco Chanel

业主：宁波太平鸟风尚男装有限公司

总承包：中国建筑第八工程局有限公司

建筑设计： 丹尼尔斯坦森建筑事务所 DANIEL STATHAM ARCHITECTS

结构设计：Atelier One LTD.

机电设计：Atelier Ten LTD.

施工图设计：上海建科建筑设计院有限公司

监理：宁波高专建设监理有限公司

幕墙： 幕墙工程上海江河幕墙系统工程限公司

幕墙顾问： 上海伊杜幕墙建设咨询有限公司

室内设计： 方案上海汉行建筑设计有限公司

智能化顾问： 霍尼韦尔（天津）有限公司

景观设计：棕榈设计有限公司

照明设计：豪尔赛科技集团股份有限公司

视频及照片拍摄：曾天培