620 sqm

Foshan 佛山

China 中国

2021

作为一家中国的跨国科技公司，腾讯在行业中处于世界领先地位。它不但是全球最大的视频游戏供应商，还是全球最大的社交媒体公司之一。腾讯被誉为全球最具创新力公司，这无疑启发了Area-17，腾讯大湾区工业互联网体验中心被设计成一个为游客带来非凡体验的场所，这里远不止了解一项产品或服务这么简单。

Tencent is a Chinese multinational technology company, among the world's top ones in the field. It is the largest video-game vendor and among the largest social media corporations. Credited as one of the world's most innovative companies, this naturally inspired Area-17 in envisioning the Tencent GBA Industrial Internet Experience Center as a place where the visitor can experience the extraordinary, rather than simply learning about a product or service.

展厅的技术设计和顶层设计则由微展世（北京）数字科技有限公司负责，应用了多种现代科技的展示设备及互动设备，以打造一个从物理世界到数字世界、再到云端世界的全景图。

The showroom’s multimedia design is powered by WeShape (Beijing) Digital Technology Co., Ltd., which applied a variety of high-tech display equipment and interactive devices to shape a complete map of solutions connecting the physical to the digital world and to the cloud hyperspace.

展厅的设计理念来自浩瀚的宇宙，数字数据在这里以最理想的状态存在，虚幻的灵动空间通过或具象或抽象的形式被构建。在这里，数据代表着能量、宇宙的因果原理以及展厅的空间序列感。参观者仿佛从外部步入宇宙空间，穿过一个个蕴含相关信息且不规则的数字盒子。从腾讯的发展史、过往成就到未来前景，每项信息、产品或服务都被转换为一种体验，还定义了每个盒子的可视化布局。

The design concept represents the empty vastness of the universe, where the digital data ideally inhabit and where they create virtual flexible rooms by associating and dissociating. Data represent the energy, the causal principle of the universe as well as of the showroom’s sequential environments. Visitors will move through boxes as if delivered from the outer space, each one containing relevant information shaped in an unconventional manner. Moving from Tencent history and achievements to future scenarios, every piece of information, or product, or service, is translated into an experience and defines the visual layout of each box.

三维时间线、交互式表面、多媒体内容和极具未来感的展示设备共同讲述了一个引人入胜的故事，同时这也是腾讯对如今商业市场的回应。穿插其中的灯带则展现出数字数据所蕴含的无穷能量，它不仅可作为引导游客参观路线的光，还勾勒了不同盒子之间的通道，就像是通向不同宇宙空间的理想大门。

Three-dimensional timelines, interactive surfaces, multimedia contents, futuristic displays generate an engaging storytelling, which gradually discloses Tencent’s offer for the business market. A line made of light, representing the energy originating from digital data, guides visitors through the interiors and highlights the passage from one box to another, like an ideal gate to a different universe showing different contents.