China 中国

2020

得力普乐士是由中国的得力集团和日本的普乐士集团共同创立的新办公家具品牌，Area-17非常荣幸见证这个全新品牌的诞生，并将意大利深厚的设计功底植入品牌零售概念。在杭州、苏州和广州，首批三个展厅的设计工作已完成并落地，这标志着企业战略设计以及强大品牌标识的建立。

Deli PLUS is a young office furniture brand, co-founded by China's Deli Group and Japan's PLUS group. Area-17 has been supporting the project from the very beginning and was therefore able to permeate this new concept with Italian design’s culture and principles. The three first showrooms - Hangzhou, Suzhou and Guangzhou - have been thought and realized simultaneously to mark the launch of this design venture and to set off a strong brand identity.

第一个旗舰展厅位于中国杭州的海创基地，占地730平方米。透过全玻璃立面，访客可以将建筑周边景色尽收眼底。以品牌视觉形象为灵感、简单却完美的圆形元素赋予了空间鲜活的生命：由实与虚交替构建的空间韵律不仅装饰了建筑表面，还定义了不同的功能分区。至此，强化的品牌识别度加强了企业与客户之间的联系。

The first flagship store is located in the Hangzhou High-tech Zone and spreads over 730 sqm. From the inside, it offers a breath-taking view on the surrounding landscape from the full-high glass façade. The simple and perfect shape of a circle from the brand’s visual identity enlivens the interiors: it generates a rhythm made of solids and voids that decorates the architectural surfaces, while also defining different areas. A powerful brand-recognition experience is therefore established to strengthen the connection between clients and the company.

产品的展示方式让访客更直接地区分不同的产品类别。来自不同系列的经理家具被放置在地台上展示，而开放式办公家具区域的展示则在真实的工作环境中上演，让置身其中的访客拥有清晰直观的感受。单件家具又从宽大且色彩鲜明的展示背景中脱颖而出。走到尽头，私人的茶歇区还为访客提供了一个更为亲密的空间。

The products’ display helps recognising the typology at first glance. The different lines of executive furniture are placed on podiums, while open office furniture is staged as if in a real work environment, fostering an intuitive browsing. Single pieces of furniture stand out from wide, boldly coloured backgrounds. Walking towards the exit, a private tea area introduces customers to a more intimate dimension.

苏州店和广州店均延续了在杭州展厅所采用的设计方案，并与品牌形象建立了深厚的联系，这不但提升了客户的首次体验，还让店铺外观具备较高的识别度。其概念旨在设计一个高效且易于复制的空间，以应对得力普乐士未来店铺快速、成功的扩张。

Both the showroom in Suzhou and the one in Guangzhou acknowledge the design solutions applied in Hangzhou and establish a deep connection with the brand identity, adding to this first experience the plus of a high-visibility from the exteriors. The concept is meant to be to replicated with ease and effectiveness, in order to prepare for Deli PLUS' on-going fast and successful roll-out.