Patrick Fejér is a graduate of Cornell University and a recipient of the Clifton Beckwith Memorial Award for the highest accumulative average in design over five years of study. In addition, Patrick possesses professional affiliations, including the Ontario Association of Architects, Royal Architectural Institute of Canada, Fellow, Leadership in Energy Design (LEED), and Accredited Professional.

Patrick is one of the firm’s senior-most design leaders. During his over 25 years of practice, his range of project typologies has become remarkably diversified, and he channels his multi-sector perspective to co-create human-centered and future-forward solutions with his teams. Appointed CEO in 2022, he is reinvigorating a cross-pollination between our global platform of studios in line with the firm’s vision for growth. Patrick’s representative projects include Microsoft Shanghai Zizhu R&D Center Phase II Expansion, Four Seasons Hotel Budapest, Google Campus, Waterloo, MaRS Centre Phase II, Toronto, Canada, etc.

Susanna SWEE is a Qualified Person (QP) registered architect with the Board of Architects Singapore and a member of RIBA, SIA. As an MBA graduate, Susanna combines her business acumen skills with her architectural design experience successfully in client services, business development and design services.

Susanna在亚洲建筑和室内设计领域拥有超过30年丰富经验。自2009年加入B+H后，她与其他主要合伙人一同领导了公司在亚洲的扩展，并在中国香港、新加坡和越南成立了办事处。同时，她积极地参与中国和东南亚地区，尤其是新加坡的多功能综合体、商业、酒店和医疗设计项目开发。她在中国的代表项目有，上海阅江汇和国浩长风城综合体项目，上海晶品Crystal Galleria和吉宝静安中心（PAC）商业体，哥伦比亚嘉兴和无锡医院，马来西亚Gleneagles医院，新加坡樟宜医院综合大楼及医疗中心和欧南SGH医院等。

Susanna has 30+ years of architectural and interior design experience, mainly in Asia. After joining B+H in 2009, Susanna was one of the main Principals who led the expansion of B+H in Asia to set up studios in Hong Kong, China, Singapore, and Vietnam. She actively led the business development in mixed-use, commercial, retail, hospitality and healthcare projects in China and Southeast Asia especially in Singapore. Her representative projects include The Yue Jiang Hui and Chang Feng Park Mixed Used developments, Shanghai, Crystal Galleria and Jingan PAC malls, Shanghai, Columbia Jiaxing and Wuxi hospitals, Gleneagles hospital Malaysia, Changi Integrated Building & Medical Centre, Outram SGH hospital, Singapore etc.

You were appointed as the CEO last year. Is it a career challenge for you?

Globally, there is a unique confluence of forces at play. Remote work has fundamentally changed how we work and the purpose of the office resulting in a complete reset of the commercial real estate landscape. Becoming the CEO of a global architecture + strategy practice during such a pivotal moment has been both challenging and incredibly rewarding. At B+H we are focused on emphasizing a heightened awareness of the design process in our work. We have been quite successful in our approach to our work and how we design for the end user. One of my top priorities is to continue to find opportunities to make the design process more collaborative and engaging, underscoring how important our clients are to us. We’re always seeking out ways to optimize the design process to ensure that we do our best work – it’s how we will take the firm to the next level in our mission to be a design-led practice.

Patrick先生接受ARCHINA专访，摄于B+H上海办公室

What are the team characteristics of B+H?

The letters in our brand “B+H” originally represented the firm’s founders: Sid Bregman + George Hamann. Today, these letters have come to symbolize the essence of who we are as a firm and what we value: being Bold + Human.

Patrick先生与Susanna女士接受采访中，摄于B+H上海办公室

This philosophy really sums up our mission in terms of being impactful with our design and being memorable (Bold) yet always remembering the human element in everything we do, what we design, how we work with our clients, and how we work with each other. It is our connection to the user experience, our connection to the communities we work with. It’s about being open and transparent in how we express ourselves. We have a very diverse team. Our focus is on how we can improve collaboration with our clients, but also with our team members. We all have different experiences, and we want to celebrate them.

Buildings and spaces have long lifespans. We have an obligation to create places that will have a memorable and positive impact both now and in the future. We are responsible for making sure that we design spaces that are equitable, inclusive, and resilient for future generations to come.

因此，从这个意义出发，作为一种以价值观为导向的实践，我们不断革新对员工有意义的正确价值观，以及我们如何利用这种洞察力来更好地工作，并对社区产生深远影响。

So, in this sense, our work and our values are informed by our experiences. As a values-led practice,　we are constantly seeking to uncover what values are important to our talent and how we can harness this insight to do better work that makes an impact on our communities.

B+H has won the TOP 30 foreign investment brands with the most influence in the industry by ARCHINA. How to continue building B+H brands and design market positioning in the future?

Patrick：首先，我们将继续与客户建立长久的战略合作关系，并邀请他们参与到我们的项目设计过程中。全面了解客户的需求对于共同创造极为重要，我们从最根本的痛点出发，才能共同创造出有意义的设计。

对此我们信心十足，因为我们擅长利用跨领域的设计和管理思维来应对全新的业务拓展模式。我们对上海和整个中国市场持积极乐观态度，在 Susanna 的领导下，我们对 B+H 在中国的业务发展前景充满希望。

We’ve been able to grow our practice by harnessing ideas from different parts of our practice and applying them in new markets. We are optimistic about Shanghai and about China, and under Susanna’s leadership we are very excited about the future of our practice in the region.

Susanna：B+H 最大的优势之一是为客户提供全方位设计+战略咨询综合服务，从推进式战略（Advance Strategy）到总体规划、建筑、室内设计、景观设计，以及其他专业服务，包括可持续+弹性设计、仿生设计和体验式设计。

Fundamentally we're designers and we’re also problem solvers, and we work across a broad array of sectors. We work in the healthcare, commercial, corporate workplaces, institutional, residential and hospitality sectors, among others. What we are seeing now is an intentional blurring between the boundaries of our traditional sectors – for example, we’re discovering how hospitality design principles are influencing how we approach design for workplaces or even healthcare spaces. This has resulted in a cross-pollination of ideas between different parts of our practice and across disciplines. We’re constantly learning from one another, drawing from our unique expertise and skillsets to produce the best design ideas.

B+H企业办公设计代表项目

What measures do you take to address the challenges in the construction market after the epidemic?

As a global practice we have had to strengthen our position in key growth markets with the highest potential for the delivery of high-value design + consulting services. We’ve focused on investment in high-performing markets, tapping into the significant pipeline of public and private sector opportunities across a broad array of sectors – and expansion into new markets. By mobilizing new service offerings, such as our Experience Design (ExD) offering, we will continue to strategically expand and diversify our core service offerings in response to market conditions and client demand and pushing the boundaries of traditional design services. 

同时，我们意识到必须向内审视如何共享信息，以及更好地通过全球各办事处的协同合作来交付工作。因此，我们成立了一个特别工作组来审查我们各个领域的业务，增加我们对“人+文化”的投资，以激励并吸引我们的全球人才。我们拓展后的社会责任框架（Social Responsibility Framework, SRF）将提供一个统一的平台，以观察我们改善内部和外部实践的社会框架计划进程，并与我们 “大胆+人性化”、目标驱动的品牌价值体系相关联。

We've also realized that we must look inward at how we share information and how we deliver work the global practice. We've established a special task force to examine all areas of our business, resulting in heightened investment in our People + Culture initiatives to engage and inspire our global talent. Our expanded Social Responsibility Framework (SRF) will provide a unified platform to capture our programs focused on improving the social framework of our practice, both internal and external, and is linked with our Bold + Human, purpose-driven brand value system.

B+H上海、深圳、香港办事处团队

How to continuously maintain close global customer relationships?

Patrick：我们在全球范围内与各领域关键客户建立了深厚牢固的合作关系。我们成为客户值得信赖的顾问，助力其在新市场的业务拓展。客户对 B+H 如何为他们打造成功的项目始终充满信心，因为我们全方位了解项目各方面的背景和专业知识，从他们的品牌到内部流程和财务目标，继而实施和整合这些关键驱动因素并将其集成到我们的设计概念中，以产生正确的解决方案。

We have many key accounts with which we have forged strong relationships with globally regardless of where the relationship originated. This helps establish B+H as a trusted advisor as our clients grow and expand their business into new markets where B+H has a presence. Our clients trust that we know what makes a successful project for them. Our history and knowledge of all aspects of their project from their brand to their internal processes and financial targets allows us to operate from a place where we can implement and integrate these key drivers into our design concepts to produce the right solutions.

We have several clients in China who are developing, or are beginning to develop, projects overseas. We leverage the resources of our team spanning 12 global studios to help clients who are entering new markets. This has been a successful model for us that has helped establish lasting relationships with key global client accounts.

Can you talk about the advantages of B+H Advance Strategy in the sustainable development of the industry?

Our Advance Strategy practice is integral to our business and has a significant influence on how we approach sustainability and resiliency. Over the years the concept of sustainability has evolved to include other paradigms such as decarbonization, biomimicry and net zero. Ultimately it’s about how we can design better to have a positive impact on our communities.

We are focused on producing flexible spaces that positively contribute to their larger ecosystems in a circular economy. We must also think about how a building reaches the end of its lifecycle – how will it be dismantled? Can it be recycled? Instead of a new building, could we build on top of an existing building using the existing footprint? We are pushing the boundaries to understand how we move beyond the current limitations of sustainable and resilient design.

Any suggestions for young architects and designers who want to join B+H?

Patrick：我给年轻建筑师和设计师的建议是，永远对自己的想法有信心，愿意冒险，抓住机会，把自己的想法摆在桌面上。在B+H，我们认为没有一个想法是不好的。我们的设计理念源于，相信在实践中灵感和想法无处不在。我们认为，每个人都应该成为设计过程的一部分。通过表述你的想法，我们可以从不同的角度测试、迭代和看待我们的解决方案。这些想法通常会引起共鸣，并对特定项目的核心设计理念产生影响。对于年轻设计师来说，畅所欲言并不总是容易或舒适的，因此我们强调创建非等级制的空间和论坛，以促进这些类型的想法交流，并为设计师提供机会，对设计过程产生有意义的影响。

对年轻建筑师和设计师来说，最大的吸引力之一是他们有潜力在B+H跨部门、跨学科和跨地域工作。作为一种在世界各地的宏观和微观市场运作的跨学科实践，与我们在不同项目类型上的专家合作并向他们学习的机会是无限的。我们实践的规模为设计师提供了灵活的机会，使他们在不同实践领域获得宝贵的专业知识。因此，虽然设计师可能专注于医疗设计，但如果他们愿意从事零售、酒店、综合体和住宅等领域的项目，也有机会。在我看来这是独一无二的，大型公司的设计师有时会被指派到特定的行业或项目类型。但在 B+H，我们促进组织内部的流动性，从而培养出更全面、对设计更具广泛视角的人才。但在B+H，我们促进组织内部的流动性，从而培养出更全面、对设计更具广泛视角的人才。

I also believe our brand and values also resonate with the next generation of talent. We are bold and human through our design and the work that we do, but also through the social impact we make on the communities around us. We don’t design spaces for the sake of building something – we design for the future, and I think this perspective on design is increasingly important to new talent.

Susanna：在B+H，合作是一切工作的核心。无论是工作室内部，还是我们在亚洲、北美和中东的全球工作室网络之间的合作。

B+H上海办事处

我们在其他工作室也提供类似的机会，包括围绕特定主题来组织合作机会。团队将聚在一起，举办重点研讨会，并将研习视为客户项目实践。他们作为一个团队一起工作，向内部委员会提交成果，然后进行更为广泛的公司内部分享。这种协作和想法交流的过程旨在模拟真实的客户关系，从这些练习中获得的经验是非常宝贵的，尤其是对年轻人才来说。

在日常工作中，不同工作室和学科间的同事不断合作和交流想法，这是我们公司对新设计人才最独特和最具吸引力的方面之一。

On a day-to-day level, our teams are constantly collaborating and exchanging ideas with their colleagues across different studios, and this is one of the most unique and exciting aspects of our firm for new design talent.

Q8：B+H在中国的未来战略是什么？

Above all, we are focused on elevating our brand to take on major projects using our integrated service platform and cross-sector expertise. The Chinese market is highly sophisticated, and our clients are well versed in international design standards. Our value proposition is our unique, full-service integrated service platform to offer our clients a one-stop solutions provider who can produce world-class design.

Susanna：31 年前，B+H 在赢得厦门高崎国际机场设计招标后开设了上海工作室，是首批在中国建立业务的建筑外企之一。从那时起，我们已经在中国设计了超过 2,400 万平方米的建筑作品。尽管疫情给我们带来了诸多挑战，但随着市场的持续复苏，我们对未来的机遇比以往任何时候都更加乐观。

B+H was one of the first foreign architecture firms to establish a presence in China 31 years ago when we opened our Shanghai studio after winning the Xiamen Gaoqi International Airport design competition. Since then, we have gone on to design over 24 million square metres of built work in China across our key sectors and project typologies. Despite the challenges we experienced because of the pandemic, we are more optimistic than ever about the opportunities ahead of us as the market continues to recover.

B+H商业&综合体设计代表项目

Prediction and Expectations for the future of Chinese market.

In our 31 years of business in China, the pace of growth we have both observed and contributed to here is on a scale like nowhere else in the world. With this scale of urban development, it is imperative that we emphasize the importance of community in the planning and development of our future cities. The buildings we create, the landscapes we design, the interventions we make in the public realm all affect people. We must be thinking about the health and well-being of people, and that needs to be the priority and the main thread in all that we do – especially as we are coming out of a global pandemic which has isolated so many people from their family, friends, and communities.

Planning cities that will continue to thrive in uncertain times requires a strategy that supports long-term resilience. Planning, architecture, and interior design are the tools we can leverage. The more open we are as designers, the more receptive we will be to new and better typologies that accommodate new uses and experiences.

建筑是支持人类、社会和经济活动的基础设施，它与周围的自然环境相互依存。我们深知城市是人类需求和生活愿景的一种表达方式，需要从社区层面就开始进行弹性设计规划。庆幸的是，全球互联互通创造了一个可以共享各类经验的发达网络，以此为基础，我们可以分析、解决、预测当今和未来复杂的城市化挑战。

The built form of our cities is the infrastructure that supports human, social and economic activity. It is interdependent with the surrounding natural environment. Recognizing that cities are an expression of human needs and desires requires that resilience planning begins at the community level. As each of the risks that surround us increase in scale, our planning must enable us to respond at scale. Fortunately, we have access to global knowledge acquired through the urbanization and development of our cities over time. Many problems faced in one location have already been solved in another. Global connectivity creates a living network of diverse experiences that can be shared and built upon to solve today’s complex urban challenges and anticipate future change.