万科青岛国家广告产业园 | CLOU Architects

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万科青岛国家广告产业园坐落于青岛市城阳区,是万科集团打造的大型创意企业集群与办公园区;CLOU负责设计的园区内单体建筑,是由文化书店与城市会客厅两部分组成,致力于提供促进两岸文化交流的空间。作为CLOU一个建成已久的项目,这个产业园区也体现了CLOU一直以来在退台建筑和办公商业融合方面的探索。


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Qingdao Vanke Business Park located in Chengyang District has been developed by Vanke as a hub for innovative businesses. The park's latest addition is a colourful stepped mixed-use complex designed by CLOU. Accommodating a bookstore, a small city hall and retail spaces provide exciting meeting places for cross-cultural communications.  The design reflects CLOU's ongoing exploration of stepped architecture and office and commercial design integration.


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考虑到创意园区将服务于中小型创意公司和部分零售业态,我们希望将传统封闭式的办公建筑打开,创造出充满活力和趣味的探索路径和公共活动空间。


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The design responds to the predominately small and medium-sized companies and young creative retailers in the office park. Opening what would traditionally be a closed building, we created exciting paths of exploration and vibrant social spaces.

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CLOU的设计通过不同程度的退台,将10,000平方米的体量切割为随着角度转换而变化的雕塑体般的形态,从不同的视角望去,建筑呈现出多样化的轮廓。

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CLOU has carved the 10,000 sqm massing into a sculptural form with stepped terraces for a proposal that shifts character from different viewpoints.


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亲人尺度的露台庭院空间成为了办公区的延伸,营造出不同程度的半私密空间。高低错落的退台创造出一系列可以灵活举办户外活动的垂直景观,模糊了室内室外的边界。


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The human-scale terraces become an extension of the office areas. Varying semi-private spaces are curated into a series of vertical landscapes with the flexibility to host creative outdoor events.

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建筑呈阶梯的盒子形态,搭配几何形态的门窗,具有一种理性的美感。立面的处理方式采用灰色和粉色,从远处看,深红色、浅红色的铝板若隐若现,为整个园区带来一抹瑰丽的暖色调,也成为街区一道标志性的城市景观。

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The volumetric form resembles stepped boxes paired with geometric windows and expresses a rational beauty. The façade design plays with shades of pinks and silver, which, from a distance, creates a luminous effect that animates as one approach.

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北立面和南立面图

North and South elevation

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剖面图
Section




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项目名称:万科青岛国家广告产业园

类型:商业,办公

项目地址:中国青岛

建筑面积:10,000平方米

状态:2020年完工

建筑设计:柯路建筑 CLOU architects

设计团队:Jan Clostermann,鲁汶慧,Tait Kaplan,Tiago Tavares,苏小萌,谢东方,王亚西
设计院:北京中建建筑设计院有限公司
幕墙顾问:杭州华茗设计集团有限公司
建筑摄影:吴清山
Project Name: Vanke Qingdao Business Park
Program: commercial, office
Location: Qingdao, China

Area: 10,000 sqm

Status: Completion in 2020
Architecture Design: CLOU architects
Design Team: Jan Clostermann, Wenhui Lu, Tait Kaplan, Tiago Tavares, Xiaomeng Su, Dongfang Xie, Yaxi Wang
LDI: Beijing Architectural Design Institute of China Construction Corporation
Façade Consultant: Huaming Design Group
Photography: Wu Qingshan


项目概况
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