The Kid’s World on the sixth floor of the South building in Shanghai Joy City is the spatial extension of this love-themed shopping mall. This area of entertainment and retailing is delicately designed for kids aging 3 to 10, which provides enriching, interesting and diversified experiences. It encourages the kids to indulge in their everlasting innocent imagination, and to follow their instincts, to explore the nature in their own way.
The architect is inspired by Dandelion Hill, imagining the form of hills when adopting the rhythm of “contouring lines” in an undulating geography. In this space of 4200 square meters, the retailing stores and public entertainment areas are merged into the circular moving stream of visitors. Rich color in areas with different themes. Art installations and stores bump into and merge with each other, bringing livelihood and amusing expectations to the space.
The main scene is in the lift hall, the dandelion stems breaking through the soil and spreading. The “singing” stem art installation encourages the kids to hear the nature simply with ear, paying close attention.
The wall of “singing” stem art installation
Encourage the kids to hear the inner voice of nature with simply ear
Walking out of the elevator hall, As kids are opening eyes, enjoyable Flower Bud Book House
Flower Bud Book House Gallery
Follow the " Flower Bud Book House " and walk to the stairs.
The stairs have three functions: slides, steps, rest benches; children and parents can choose one of the functions to reach the "dandelion hill".
Dandelion is dressing up the sky
Dandelion is dressing up the sky, under the sky, the rainbow forest above the hills is very splendid, The “hill” in the middle of one side of the Rainbow Forest is central plaza., the square is the children's play area, the children You can play here without any restrictions, and you can explore the unknown world here.
Around the central square is the retail store, the entertainment space and the retail store have established a good connection, retail and experience activities can be flexibly converted.
The kids climb through the playful sliders with their body fully touching and feeling the movement, exploring tree houses in central plaza.
Sliding through the staggered structure allows to enter the Rainbow Forest
The walkway along one side of the Rainbow Forest, taking over all the view of the atrium in mall.
Kids are resting in tree holes, playing hide and seek, going into stores through tree holes with the height of a kid.
Progressive space conversion, through the exclusive steps of the "Dandelion Hill"， they reach the shining " Fairy Masquerade ", the curtain next to the steps is just opened, As if the children's cosmetic boxes are not closed, they will immediately jump into the center of the dance floor..
In the splendorous “Fairy Masquerade”, the flying dandelions in the air light up the stage, and the colorful dancing lines on the ground rhyme with the melody, booming the atmosphere to climax,to follow their instincts
The entire space is metaphorical for the process of life from budding, growing to maturity, encouraging the creative caprices and ideas to grow in kids, and leading them to explore the magic of nature. It is also an experimental innovation to insert recreational activities in retailing spaces.
项目名称Project name：上海大悅城潮童天地Shanghai Joy City Kid's World
设计公司Architect'Firm: ARIZON DESIGN乾正设计
设计师Designer：申 俊伟SHEN JUNWEI
完工时间Completion Year: 2018. 7
项目面积Project Area: 4200㎡
客户Clients: Shanghai Joy City上海大悅城
摄影Photographs: Dirk weiblen