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6月19日,由凯悦酒店集团与北京首旅酒店(集团)股份有限公司(下称首旅如家酒店集团)两大酒店巨头联合打造,罗昂设计团队设计的全新酒店品牌“逸扉(UrCove)” 于中国酒店及旅游业论坛(CHAT)上全球首次发布。
On June 19th, the two hotel giants Hyatt and BTG Homeinns Hotels Group jointly built, the new hotel brand designed by the logon.design team “UrCove (Yifei逸扉)” was first announced globally at the China Hotels and Tourism conference (CHAT).
像家一样舒适安逸,如港湾般温暖安心,“逸扉(UrCove)”品牌(英语读音为“your cove”)旨在为出门在外的商旅客人提供安逸安心的居住之所。品牌标识设计展现酒店理念,流线型的C字曲线与内部的圆拱细节仿佛温暖避风的小海湾,温柔地拥抱着远航途中的船只。而作为凯悦的第十九个酒店品牌,逸扉酒店也将延续其一贯的卓越服务和贴心关怀。
Cozy like being at home, and safe like a harbor for a boat, UrCove, pronounced as "your cove", is designed to provide comfort, assurance and an overall feeling of being at home for business travelers. The logo design of the UrCove brand reflects the hotel concept, the streamlined C-shaped and the inner arch details are like symbolize a reliable shelter, gently embracing the boats on the vast sea. As the 19th Hyatt hotel brand, UrCove Hotel will continue its excellent service and caring.
凯悦全球营运大中华区总裁何国祥先生表示:“今年是凯悦在亚太与大中华区的五十周年。凯悦的长期品牌战略是服务于每个细分市场中的高端消费人群的需求,而‘逸扉’品牌的推出也正与此不谋而合,将有助于加强凯悦在中高端酒店市场的布局。中国经济持续增长,中产阶级逐步壮大,创建本土的酒店品牌可以为凯悦提供重要的竞争优势。”
"As we commemorate our 50th year in the Asia Pacific and Greater China region, we are committed to maximizing our core business to drive purposeful growth and cater to the high-end travelers of every segment we serve," said Stephen Ho, president of Greater China, global operations, Hyatt. "Given China's growing economic importance and the phenomenal growth of its middle-class segment, the UrCove brand strengthens our representation in the underserved upper-midscale segment, and we believe that this locally developed brand will advance our commitment to this important market.”
Hyatt CEO
逸扉酒店主要服务“旅行战士”,即年轻且频繁出差的商旅人士,这一群体人数将于2020年达到4.4亿,并随着收入持续增长。逸扉酒店将为他们提供价格适中、效率与舒适并存的优质体验,是一个特别接地气的高端中档品牌。
UrCove hotels will cater to the "Road Warriors" – a term used to identify frequent business travelers. The number of this group will reach 440 million in 2020, and their income will continue to grow. UrCove hotels will provide them with high-quality travel experience with moderate price, efficiency, and comfort. It is a "down-to-earth" high-end mid-range brand.
首旅如家酒店集团总经理兼如家酒店集团董事长、CEO孙坚先生表示:“逸扉品牌旨在更好地为中国消费者服务,通过结合如家在中国市场的深刻洞察力与庞大网络,以及凯悦在高端酒店方面的经验,我们正稳步朝着为本土酒店业树立新标杆的目标迈进。
"The UrCove brand is designed to better serve local consumers," said David Sun, general manager of BTG Homeinns Hotels Group, chairman & chief executive officer of Homeinns Hotel Group. "By combining our extensive knowledge and vast network of the local market with Hyatt's experience in premium care and hospitality, we are on track towards setting a new benchmark for hospitality in China."
Homeinns Hotel Group CEO
逸扉酒店选址位于主要城市的交通节点,能够满足顾客的多种交通需求。酒店将采用现代化的设计,以人为本,兼顾艺术感与舒适度,打造私密的个人空间与实用的公共空间。同时,酒店将配置功能性的商务社交空间与高效的服务设施,旨在满足顾客多样化的居住需求。预计到2020年底,逸扉品牌将分别于上海和北京揭幕首批两家酒店。
The hotel will adopt a modern and human-oriented design, with both artistic and comfortable elements, creating a private personal space and a practical public space. Located close to transportation nodes in main cities, the UrCove hotels will meet the diverse demands of guests with functional business social spaces and efficient service facilities. The first two UrCove hotels are expected to open in Shanghai and Beijing by late 2020.
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