2021年亚太地区旅游业发展趋势报告
阅读:877 2021-04-02
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2021年1月,WATG新加坡工作室副总裁兼策划及城市设计总监(Vice President and Director of Planning + Urban Design)Chris Panfil 参加了城市土地学会菲律宾分会(Urban Land Institute Philippines)主办的“2021年亚太地区房地产行业新兴趋势”(Emerging Trends in Real Estate® Asia Pacific 2021)会议。旅游业趋势的发展变化将影响整个地区,而这些趋势在未来酒店业和房地产设计中的具体应用,是WATG会持续关注和研究的课题。在本文中,Chris和WATG战略团队的Guy Cooke,总结了2021年值得关注的五大趋势。 


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In January, Chris Panfil, Vice President and Director of Planning + Urban Design at WATG Singapore, participated in the Urban Land Institute Philippines’ Emerging Trends in Real Estate® Asia Pacific 2021 meeting. Tourism trends impacting the region today, and their implication on the future of hospitality and real estate design, is a topic that WATG continuously researches and monitors. In this document, Chris and Guy Cooke of our Strategy team outline five key trends to watch in 2021.


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01

有意识的旅行

CONSCIOUS TRAVEL


全球旅游业在2019年创下了15亿人次的记录。据预测,在疫情过后,更环保的旅行方式将越发受青睐,因为大多数旅行者认为,未来五到十年,气候变化将影响他们选择旅行目的地的决定。我们预测未来将会出现的现象包括 1)每年出行次数将有上限;2)新型的旅行方式;3)旅行者会希望相关企业和酒店助力实现碳中和。


Global tourism hit a record 1.5 billion arrivals in 2019. In a post-Covid world it is forecasted that eco-friendlier travel will become increasingly prioritized, as many travelers believe climate change will influence their destination decisions over the next five to ten years. Going forward you can expect an upper limit of annual trips; alternative modes of travel; and travelers will expect tour operators, even hotels, to help with carbon offsets.


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02

参与式旅行

PARTICIPATORY TRAVEL


旅行者将更热衷于加入对目的地社区有益的活动,同时也希望学到新技能。爱彼迎(Airbnb)正在引领这一潮流,推出了一系列全新体验套餐:“Lost & Found”提供旅行者学习中国传统和手艺的机会;“Antarctic Sabbatical”组织旅行者长达一个月的南极考察活动,研究微塑料对环境的影响。


Travelers are increasingly looking to engage in activities that positively impact local communities, with a desire to learn new skills. Airbnb has been leading the field in this regards with new experience packages such as "Lost & Found", offering the chance to learn Chinese crafts and traditions, and "Antarctic Sabbatical", a monthlong research expedition studying the impact of microplastic on the ecosystem.


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03

志愿者活动

VOLUNTOURISM


志愿者之旅的盛行,引起了酒店和旅游业的关注。不少酒店和旅游企业把公益活动、社区拓展及慈善融入了他们的业务与产品设计中。泰国阁遥岛六善酒店(Six Senses Yao Noi)就推出了在当地学校客座任教等志愿者活动。然而,不少曾经很成功的项目并不能适应不断变化的形势,由于缺乏生态认证、对动物保护问题欠考虑等问题,变得不再受欢迎。


As volunteering trips grow in popularity, hotels and operators are taking note. Many are incorporating 'social good' activities, community outreach and charity into their business models. For example, Six Senses Yao Noi offers volunteering opportunities, such as, teaching at a local school. However, some traditionally successful attractions do not fit into this growing trend and have seen a negative impact on attendance due to their lack of eco credentials, animal welfare concerns, and other similarly topical agendas.


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04

目的地意识

DESTINATION AWARENESS


过度拥挤也会影响旅行者对目的地的选择,一个目的地是否受欢迎已经不能再单纯的以到访人数来判断。衡量旅游目的地成功与否需引入新的标准,如旅客平均居住天数、消费额和旅客满意度等。菲律宾的长滩岛就是例证,2017年它接待了超过两百万人次的游客,而其生态系统一年所能承载的上限是50万人。为了缓解这一年过度旅游的后果,长滩岛关闭了半年以进行全面的清理工作。重新开放后,该岛开始限制游客人数,并推行更严格的环境措施。其它环境敏感的目的地正在引入门票机制,实行有限开放,并将这些目的地打造成奢华旅行的专属目的地。


As tourism overcrowding increasingly influences travelers’ choices, a destination’s success can no longer be judged by arrival statistics - the focus will need to shift to an alternative set of metrics, such as average length of stay, expenditure and guest satisfaction. One example is Boracay Island in the Philippines, which received two million visitors in 2017, although its ecosystem can only support half a million. To mitigate this, the island was closed to tourists for six months for an intensive clean up operation. It reopened with caps on visitor numbers and a more stringent environmental framework in place for on-island stakeholders. Other sensitive landmarks are introducing entrance fees and restrictive access, turning these sites into exclusive destinations for luxury travelers.


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05

目的地多样化

DESTINATION DIVERSIFICATION


发展“第二城市旅游”,鼓励旅行者探索那些较为不知名的目的地,将有助于缓解过度旅游并保护环境。通过旅游预定平台和社交媒体向搜寻旅行灵感的人们推广这些不是很热门的小众目的地,可以减轻现有景点的压力,并开发出新的目的地。亚洲开发银行(Asian Development Bank)已批准了一项贷款,专门帮助越南二线城镇改造为更具经济包容性和竞争力的旅游目的地。


Growth in second-city travel and exploration of lesser-known destinations will help reduce over-tourism and protect the environment. Booking and social platforms can help promote these ‘wild card’ options for people searching for travel destinations. There is an opportunity to reduce pressure on existing destinations and open up new locations for tourism development. For example, the Asian Development Bank has approved a loan to help Vietnam transform secondary towns into more economically inclusive, competitive tourism destinations.


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应用及总结

IMPLICATIONS


可持续设计的内涵必须是真实和可验证的,新一代旅行者不再接受打着环保旗号的“漂绿”行为。在一个“变化是唯一的不变”的世界,无论是改造老建筑,还是新建楼宇,都可以带着更宏观普世的目标来设计,以确保未来的灵活性。在开发目的地的过程中,去中心化是宏观和微观层面共同的主题。在区域规划层面,开发一系列新的二级景点为高效的建筑设计创造了机会,在设计中保证充足的基础设施以满足支持未来需求扩张的可能,避免意外增长引起设施不足的矛盾。从项目本身来说,要为便利设施预留足够的空间,并改善公共区域和景观设计,让游客们得以保持“社交距离”,最好是在户外空间里,同时能为项目带来附加效益。


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Sustainable design must be genuine and verifiable - "greenwashing" no longer passes muster with the new generation of travelers. In a world where the only certainty is uncertainty, there is opportunity for both repurposed and new buildings to be designed with "general purpose" in mind, to ensure flexibility for the future. Decentralization is a common theme witnessed at both the micro and macro level of destination development. At a regional planning level, the opening of a new set of secondary tourism sites creates opportunities for effective design that avoids the pitfalls of unplanned growth, ensuring sufficient infrastructure is in place to support future expansion of demand. At the project level, this is reflected through spacing of amenities while improving public realm and landscape design, bringing the added benefit of enabling visitors to "socially distance", preferably outdoors.


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