项目名称 | 安徽新广电中心
Project | Anhui TV Centre
重要性 | 载着文化前行
Importance | Carrying culture forward
项目目标 | 面向全省，汇集人民心声
Project Aim | Broadcast to, and represent, millions of peopleNDA设计的安徽新广电中心可能是安徽最具转型意义的建筑。这座宏伟的建筑完工后，曾创下当时中国乃至世界的数项之最。但我们认为，除了建筑本身的成就，它所象征的精神内涵同样重要。The NDA designed Anhui TV Centre is arguably Anhui province’s most transformational building ever. This breath-taking structure broke records at its completion, but it is as much about what the building symbolises, as what it is, that matters.我们设想通过标志性的建筑设计，让中国传统文化能在新时代重放异彩，并在无形之间浸润人心。这样的文化自信也正是安徽乃至中华民族保持可持续发展的有力保障。We set out to create an iconic design that inspires a new era of confidence and consciousness toward sustainable development and Chinese culture, whilst making an impactful statement of the future of Anhui.今天我们来看看，这座曾打破中国第一长楼记录的建筑，是如何开辟通往未来的新道路，并为当地带来实实在在的变化。So then, how does the formerly longest building in China pioneer a path for a new future that creates tangible change for people and place?
(© NDA Group)安徽新广电中心于2012年投入使用，那时中国正处于发展理念的转型时期。在经济唯先的思想喧嚣了几十年后，人们开始审视自身并将目光重新投向了中华民族传统文化。Anhui TV Centre was put into use in 2012 and that era marked an inflection point for China as a country. It was around this time a burgeoning interest in its own culture began after decades of strict focus on developing in terms of economy and internationalisation. NDA的标志性风格是将现代尖端技术与当地古老文化融合在一起：双层隔音隔热的玻璃窗披上镂空的书法外衣，整座建筑看起来像是一幅徐徐展开的书卷，展现了中国古代发明的智慧（纸的发明）和书法的文化（字体）。In signature NDA style we fused cutting edge technology with traditional local culture, like the modern double layered façade which is adorned with Chinese calligraphy visible even from afar, and the fact that this goliath building is shaped like that an unfurling scroll of paper, a famously Chinese invention.
(© NDA Group)这里还藏着亚洲最大的多功能演播剧场，安徽省的各种大型晚会和表演活动都在这里举办。数百万家庭通过镜头与电视，共享节日的喜庆。中庭里支撑顶盖的柱子结构更是体现了安徽的精神象征——迎客松。Inside, sits Asia’s largest multifunctional atrium from where timeless entertainment like Chinese New Year shows are filmed and broadcast to millions of homes, and the state of the art lobby’s design is inspired by the pine trees found at Anhui’s most famous tourism Destination, Yellow Mountain.这一座古今交融的标志性建筑记录着几千年的历史，也承载着后人的期待。Anhui TV Centre, then, is an iconic conglomeration of ancient and modern, marking the collective history of millennia with the expectations of future generations.
(© NDA Group)居民生活质量的改善程度是体现城市投资成效的一个关键因素。在安徽新广电中心项目落成后，我们非常欣喜地看到越来越多的人们开始关注乐活方式。The effectiveness of any city investment is benchmarked by how it meaningfully improves the quality of life for residents, and in this case we see a marked rise in interest in LOHAS (Lifestyle of Health and Sustainability).在安徽新广电中心的建造过程中，我们还先锋性地采用了绿色技术，利用天鹅湖的湖水来进行水泵供暖。市民在天鹅湖休闲娱乐时，恐怕想不到这里的湖水还能为附近的高楼供暖吧！
(© NDA Group)Anhui TV Centre spearheads this consciousness with pioneering green technology using nearby Swan Lake’s water for a pump heating system. This same lake is the scene for droves of people coming to gather for exercise, socialising, and play, by a rare expanse of water fringed by greenery.在当地，这座造型独特的建筑已然成为了让本地人引以为傲的网红打卡点，市民和游客纷纷与之打卡合影。Locals frequently speak about how Anhui TV Centre is a hotspot in the city with its iconic design and proximity to the lake, and proudly share selfies with the building in the background.NDA在设计地标性项目上有着悠久的历史和丰富的经验。我们渴望为地方创造有积极意义的建筑，同时为当地人带来可持续的新生活方式。NDA has a storied history of designing landmark projects that bring about tangible transformation. We seek to create buildings that bring about meaningful change for people and place, helping drive innovation, sustainable development, and new lifestyles.
(© NDA Group)我们的美好愿景在一个个项目的成功中得到了实现和鼓舞——安徽新广电中心落成后便成为代表安徽的一张金名片，其形象被广泛应用，甚至还被评为安徽最具标志性的建筑，在网上一炮而红，收获了数百万的关注和点赞。We are encouraged in our mission by the constant recognition we receive – and with Anhui TV Centre we have created an instant icon whose image has been adorned across countless posters, has been voted as the Anhui’s most iconic building, and has even gone viral online with millions of views globally.