11月18日，比亚迪成立30周年暨第1000万辆新能源汽车下线发布会在深圳市深汕特别合作区比亚迪小漠工业园举办。发布会上，比亚迪股份有限公司董事长兼总裁王传福首次讲述比亚迪30年创业经历，从30年前小厂房里20人的创业团队，凭着“敢想、敢干、敢坚持”的工程师精神。

如今，比亚迪成为全球首家达成第1000万辆新能源汽车下线的车企，这既是比亚迪的全新里程碑，也是中国汽车工业发展史上新的里程碑，标志着中国由汽车大国向汽车强国，迈出了坚实一步，中国汽车迎来高质量发展阶段。

Nowadays, BYD has become the world's first car company to achieve the milestone of 10 million new energy vehicles being produced, which is not only a new milestone for BYD, but also a new milestone in the development history of China's automobile industry. It marks a solid step for China to move from a major automobile country to a strong automobile country, and China's automobile industry has entered a stage of high-quality development.

A high-end new energy vehicle brand under BYD Group, relying on BYD Group's innovative automotive technology, YANGWANG provides users with high-end car products beyond imagination. It is not only a posture, but also represents a brave and fearless spirit of exploration.

仰望的品牌标识，来自甲骨文中的“电”字。从甲骨文“电”中汲取灵感和力量，仰望以勇敢无畏的精神，朝着汽车技术高峰不断探索。同时仰望也希望以颠覆性技术和产品，为用户带来前所未有的极致驾驶体验。

The design team drew inspiration from the vast universe and created the "Gate of Time and Space", a family style design language that has always been present in all models of the car series, showcasing the fusion and exploration of forward-looking design language and classic design aesthetics.

仰望设计团队从浩瀚宇宙中获取灵感，创造了“时空之门”这一贯穿仰望全系车型的家族式设计语言，展示了仰望对前瞻性设计语言和经典设计美感的融合探索。

The design team drew inspiration from the vast universe and created the "Gate of Time and Space", a family style design language that has always been present in all models of the car series, showcasing the fusion and exploration of forward-looking design language and classic design aesthetics.

传统豪华车、

高端能源车现状

Team Cityinno, based on more than 10-year industry experience and cooperation with  BYD group, has created a new YANGWANG Experience Exhibition Hall located in Guangzhou.

经过前期的调研我们发现，仰望汽车自身的领先技术和产品实力毋容置疑，也具有强烈的品牌文化色彩，因此仰望的用户拥有刻在基因里的文化自信和独特的科技信仰；琶洲展厅有开阔的视野和展示空间，用户能充分体验仰望汽车和品牌理念。

We found that the leading technology and product strength of YANGWANG are beyond doubt, and it also has a strong brand culture background. Therefore, users naturally have cultural confidence and unique technological beliefs engraved in their genes; The Pazhou exhibition hall has a broad view and display space, allowing users to fully experience YANGWANG at cars and brand concepts.

We explore new design languages from the vast and boundless energy field of the universe, integrate the brand culture and product technology to form a systematic experience plan. 

以文化自信、技术自信为中心，打造仰望专属场域，融合领先未来的科技形式，塑造了一个未来感的，以无垠宇宙、浩瀚苍穹、星际环绕为主题的氛围。

Centered on cultural and technological confidence from YANGWANG DNA, we create an exclusive field, integrating cutting-edge technological forms, and shaping a futuristic atmosphere with the theme of boundless universe, vast sky, and interstellar.

The project is located in Pazhou, Guangzhou, and the standalone exhibition hall with a broad view provides ample display space. Inheriting the brand design language, extracting elements of the universe's "star orbit", "dome light", and "arc" into the spatial structure, is the highlight of brand concept and also the memory point for visual guidance.

标志性的黑色斧凿面岩石板体现品牌大胆探索的进取一面，星轨线条巧妙运用在展车区，充满神秘感的仰望紫饰面级灯光点缀空间，共同演绎具有特色的仰望空间。

The iconic black axe stone slab embodies the brand's bold exploration and enterprising side. The star track lines are used in the exhibition area, and the brand purple decorative lighting embellishes the space.

We designed "star track" ceiling to express the growing up power of YANGWANG; The user travels through the staircase of the Time Gate to reach the bar counter  where excellent lighting conditions combined with indoor greenery create a comfortable and relaxing atmosphere.

在天花加入星光点阵，以多种形态的灯光配合自然采光，表达硬核科技和自然力量的奇妙契合，展示品牌致力于探索自然科技和谐共处的美好未来之境。

A star lattice decorates the ceiling, combining various forms of lighting with natural lighting, expresses the wonderful combination of technology and natural power, as YANGWANG  committing to explore a harmony future balancing environment and technology.

YANGWANG has strong inclusiveness and expansion potential. The unique Oriental philosophy of balancing internal and external aspects and combining rigidity and flexibility is also the core of its strong vitality.

以此为底层逻辑，我们期望洽谈区及VIP室能彰显仰望品牌的东方气韵。柔和的细节线条，内敛克制的品牌色露出，体现“一切为了先行者”的品牌哲学和中式温暖的空间。

Based on this underlying logic, we made the negotiation area and VIP room may reflect Oriental charm deep inside YANGWANG DNA. Soft detail lines and restrained brand colors reveal the brand philosophy of "everything for the pioneer".