上海新天地极氪空间 | 法国AS建筑工作室
阅读:4646 2022-01-21

法国AS建筑工作室设计的上海新天地极氪空间,正式揭开帷幕。作为华东区第一家极氪体验空间,项目为用户开启了极氪共创生活。


The Shanghai Xintiandi ZEEKR Space designed by ArchitectureStudio has officially opened. As the first ZEEKR living space in East China, the project offers a co-creation experience for users.


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△ 街景 ©吴清山

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△ 主入口视角 ©吴清山


01

品牌窗口,创造极致空间


ZEEKR极氪为吉利控股旗下全新高端纯电品牌,聚焦智能出行。新天地是上海前沿时尚地标,正契合了品牌的国际视野和潮流社交属性。极氪空间追求精致潮流的设计,兼备展示与体验的功能,是了解极氪品牌与产品的窗口。


ZEEKR is a new electric mobility technology and solutions brand of Geely Holding Group, satisfying the global demand for premium electric vehicles. Xintiandi is a fashion landmark in Shanghai, which is in line with the brand's international vision and social attributes. ZEEKR space pursues exquisite and trendy design, has both product display space and user experience space and becomes a window to ZEEKR’s brand and products.


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△首层全景 ©吴清山

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△ 二层全景 ©吴清山


02

门面设计,引领光电潮流


工作室在立面设计上延伸了极氪的品牌标识“曙光徽标”,以“展示窗口+入口”左右分置的方式,对外展示极氪汽车的品牌形象。呼应标志中的折线元素,整个空间从平面到立面,通过色调对比和折线灯带立体地分割了入口欢迎区和汽车展示区。入口区通透明亮,吸引人流涌入;展示区雅致低调,突出汽车的科技感。深色镜面不锈钢吊顶不仅在视觉上扩大空间,更利于访客领略汽车的顶部设计。


For the facade, the studio chose the ZEEKR’s logo as the primary design element. The entrance is divided into the display window and the entrance on the left and right sides to display the brand image of the ZEEKR model to the visitors. Corresponding to the logo, the entire space three-dimensionally divides the display area and the welcome area through the color tone and light strip. The display area is dark and elegant, thus highlighting the car model. The welcome area is transparent and bright which attracts people. The dark stainless steel ceiling not only expands the space visually but also makes it easy for visitors to observe the top design of the car.


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△ 空间演变


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△ 外立面 ©吴清山


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△ 折线元素 ©吴清山


空间采用岩石灰与未来灰作为主色调,搭配照明系统和实木饰面,让视觉层次更加鲜明。同色系的材料被大面积组合运用:深色镜面不锈钢吊顶对比透光灯膜天花、银灰阳极氧化铝饰面对比浅灰抛光水泥基……极致纯粹的黑白灰搭配,既有冲击碰撞,也有和谐过渡。


The project uses rock gray and futuristic gray as the main colors. With a lighting system and solid wood veneer, the visual hierarchy is more distinct. Materials in similar colors are matched together: dark stainless steel ceiling VS with the light-transmitting ceiling, silver-gray aluminum finish VS light gray polished cement base. The pure black, white, and gray combination bring both collision and harmony.


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△ 墙地一体 ©吴清山


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△ 色彩搭配 ©吴清山

03

功能分区,智享未来体验


在功能布局上,涵盖了首层ZEEKR HALL产品展示区和二层ZEEKR PUB用户体验区两个板块,功能模块清晰,并利用挑空将两者紧密相连,上下相望。首层ZEEKR HALL展示极氪产品及周边,帮助用户充分了解品牌,以多样方式体验极氪科技之美。


In terms of functional layout, it includes two clear functional modules, the ZEEKR HALL on the first floor and the ZEEKR PUB on the second floor which are closely connected by hollow space. The ZEEKR HALL is designed to display the products and derivatives of the brand, helping users fully know ZEEKR as well as its technologies in various ways.


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△ 挑空设计 ©吴清山

二层ZEEKR PUB 用户体验空间,包括ZEEKR Camp极氪营地、ZEEKR Lounge极氪逸舍和Hiding Zone自在空间三大体验版块,具有层层递进的序列感,既相对独立又彼此联系。


The ZEEKR PUB includes three sections, ZEEKR Camp, ZEEKR Lounge, and Hiding Zone. Here is a sense of sequence, which means that they are relatively independent but connected. 


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△ 自在空间 ©吴清山


04

灵活空间,开放自由使用


极氪营地是一个开放性的多功能空间,占据了二层靠近立面的位置。灵活的家具和设备布置,可变换成日常休憩、讲座、小型展览三种模式。


ZEEKR Camp is an open and multi-functional space, located near the façade. According to needs Furniture and equipment can be arranged flexibly in different modes like leisure, lectures and small exhibitions.


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△ 极氪营地 ©吴清山


自在空间采用实木饰面,给用户带来舒适温暖,相对私密的感受。抬高的阶梯正对车水马龙的繁华街景,拉近了室内与外界的距离。同时,类似剧场的三面包围结构和阶梯座位,向极氪营地敞开,并与之搭配使用。


Hiding Zone provides users with a relatively private and comfortable place to stay. The position is facing the bustling street view which links with outdoor. At the same time, it is also a theater-like design with step seats, opens to the ZEEKR camp, and is used in conjunction with it. 


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△ 多功能开放空间 ©吴清山


以实木饰面为主的极氪逸舍是咖啡吧的同时,也可以在夜晚变成酒吧。一明一暗两种灯光,对应两种模式自由切换,满足用户白天和夜晚不同时段的情景体验。


ZEEKR Lounge with solid wood veneer is not only a coffee shop but also a bar. There are two kinds of lighting systems, bright one anddark one, to make daytime and night scenarios switch freely.

 

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△ 二层全景 ©吴清山


此外,工作室在软装家具、周边产品和平面视觉等方面,保留了品牌中独特的橙色,和具有未来感的“极氪之光”线条元素,形成具有标识性的空间语言。工作室希望在有限的场地里,通过构建极简灵活的空间,实现多元可能,触发更深的视觉印记。


Considering the recognition, the studio retains the brand’s unique orange and the futuristic element, LIGHT OF ZEEKR, in soft furnishings and plane vision, which creates a symbolic space. The studio hopes to explore multiple possibilities and leave the deep impression by building a minimalist and flexible space in a limited site.


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△ 楼梯 ©吴清山



业主:浙江极氪智能科技有限公司
项目地点:上海,中国
项目规模:240 平方米
完工时间:2021年10月
主创设计:应朝君,潘莉
设计团队:刘云轩,龚博文,何洋,谭晓庆,陈家炜,谯雨荷,董鑫

Client: Zhejiang ZEEKR Technology Co., Ltd.
Project Location: Shanghai, China
Project Scale: 240 m2
Completion time: Octorber, 2021
Chief Designer : YING Chaojun, PAN Li
Design Team: Liu Yunxuan, Gong Bowen, He Yang, Tan Xiaoqing, Chen Jiawei, Qiao Yuhe,Dong Xin


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