桔子水晶酒店 · 西湖 | 陈飞波设计事务所
阅读:1192 2022-07-31

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关于桔子水晶酒店的设计


受华住集团邀请,参与桔子水晶酒店品牌升级的空间设计。

本案位于杭州西湖边南山路,作为“桔子水晶”品牌起盘时的一家店,对于品牌是有里程碑意义的。我在这个城市20年,来来回回在这条路上穿梭,有许多记忆和情感,接手这个设计任务非常有幸。


About the Design of Crystal Orange Hotel


Upon invitation of H World Group, I participated in the spatial design for the brand upgrading of Crystal Orange Hotel.

Located along West Lake on Nanshan Road, the case is one of the first shops of Crystal Orange Hotel and is thus of great significance to the brand. Having lived in this city for two decades and as a frequent visitor of Nanshan Road, I have many memories and profound feeling for the street and the city and feel it my honor to participate in the design of the hotel.


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疫情缘故,设计过程有些漫长,却也从磨砺中学习到许多。华住集团希望桔子水晶酒店作为战略性布局的中高线品牌来全国拓展,我们工作任务是通过从一家酒店的设计,形成可以全国拓展的属于“桔子水晶”的品牌空间,这会让设计更像是一次系统研发工作。本案负责品牌策略和平面视觉升级的反应堆品牌咨询是一直以来的合作伙伴,品牌升级就是基于新策略而形成的产品闭环,大家碰撞多一些会更整体。


The process of the design was prolonged due to the COVID-19 epidemic, but I learned a lot through trails and tribulations. H World Group hopes to expand Crystal Orange nationwide as a medium and high-grade brand in its strategic layout. Our task is to design a shop of Crystal Orange Hotel that can be copied nationwide. Thus, design is more like a systematic R&D. Duibrand, the company that is responsible for the brand strategy and plane visual upgrading, has been our long-standing partner. Brand upgrading is a closed loop of products formed based on the new strategy where collision of ideas is more frequent and more integral.


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空间设计是个始终保持学习的工作,每个客户都会带来新的挑战。我们之前也做过几家单体酒店的设计,比如:木守西溪酒店、乌镇谭栖巷酒店、山水谈民宿、左右客和瓦当瓦舍。同时各种不同类型的物业也有涉及,取得了一些认可,但真正意义上规模化连锁酒店品牌却是极大的挑战。幸好有专业的甲方,华住集团完备的供应商系统对于项目落地起到了很大的支撑作用,我想甲方优秀的核心是整个运营系统。


To ensure a good spatial design, we have to keep learning. Each good client brings new challenges. We have the experience of designing many monomer hotels, such as Muh Shoou Xixi Hotel, Wuzhen Tanxi Lane Hotel, Shanshuitan Homestay, Zuoyouke Hotel and Wadangwashe Hotel with various types of property conditions. Our designs have been well recognized. However, design of large-scale chained hotel remains a big challenge for us. Fortunately, our client is professional and the supplier system of H World Group plays a key supportive role in the implementation of the project. I believe an outstanding operating system is the core of an outstanding client.


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什么是桔子水晶?如何化解连锁酒店独特性和可复制性之间的矛盾?如何塑造可直观感受的高品质?这三个问题的追问是贯穿整个设计过程的。


What is Crystal Orange? How to solve the paradox between the uniqueness and replicability of a chained hotel? How to create a perceivable sense of high quality? These are the three questions I kept asking myself during the whole process of design.

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回到诚恳


连锁酒店设计的前提是要能快速地连锁化经营。标准的一致性、居住的实用性、成本可控性、材料的耐用性,这些考虑是要贯穿始终的。诚恳面对这些问题,要先放弃设计元素的简单堆砌,进行品牌形象全面合理化系统思维推导,然后想清楚什么是桔子水晶空间的专属,合适的设计就自然出现了。


Back to sincerity


The premise for the design of a chained hotel is to ensure a faster chained operation of the hotel. We should always keep in mind that the design shall be consistent in standard, practical in use, controllable in cost and durable in materials. We have to face these problems with sincerity and refrain from piling up the design elements. We should make a comprehensive, reasonable and systematic consideration and inference of the brand image and then figure out what are the exclusive spatial features of Crystal Orange. In this way, the design will naturally present itself.

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解决问题


设计就是解决问题。一个空间的设计和落地,最终挑战的是设计师解决问题的能力。项目现实问题是新老建筑体如何无缝衔接,新旧动线合并复杂而且施工过程还需要保持营业,不大的公区需要融合前台接待、休息、酒吧和早餐功能等,这些问题合理解决,舒适的空间感才会呈现。比如酒店公区,保留了三个不同时期的室内建筑风格,起初环境是纷乱复杂的,我们植入了街区的设计理念,用整体木纹防火材料来统一界面,通过结构变化来保留室内建筑立面上窗户的功能,雨棚的变体设计模拟出西湖栖居的生活市井感,繁星般错落的灯饰装点出公区的仪式感和装饰性。


Solving Problems


Design is about solving problems. The process of spatial design and implementation is full of a series of challenges to designer’s ability of solving problems. How to ensure seamless connection of the new and old buildings, how to combine the complicate new and old generatrices, how to keep hotel operating during the construction and how to introduce front desk, reception, lounge, pub and breakfast functions into the small public area? All these are real problems that need to be solved. Once these problems are solved one by one, a comfortable space will be created naturally. For example, for the public area of the hotel that preserves three different interior architectural styles of different periods, we introduce the design concept of street and use wooden pattern fireproof materials to unify the otherwise chaotic environment. The function of window on the interior elevation is preserved through structural change. The variant design of canopy is well integrated with the surrounding dwellings along West Lake. The public area is decorated with starry lights strewn at random to create the sense of ritual.


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细节还是细节


客房设计是无数个细节考量的结果。桔子水晶的人群定位是高频出差的中高端商旅客群,“大厂”里的人是核心用户群,设计策略上需要研究他们的住宿偏好,分析结果竟然和我们自己的差旅酒店需求是一致的,因此设计标准清晰。我们希望是“迎合自己再去迎接客人”来寻找设计。高效匹配差旅中的基本诉求,把每一个基本功能单元设计到合理精确,用弧线勾勒出适度的包裹感,利用木质和水晶质感的材料让局部空间泛起愉悦。基于以上的考量,再认真对待各个节点的结构、倒角、触觉等细节问题,我想关于设计细节客户说不出来却是能用感官感受到的。


Focusing on details


The design of the guest rooms is about weighing numerous details. Crystal Orange Hotel is oriented to frequent high and medium-end business travellers, with staffs of big factories as the core customer base. Therefore, we have to study their preference for accommodation in the design strategy. However, the result of analysis is that their demands for the hotel are exactly the same as that of ours. Thus, the design standard is relatively clear. We hoped to cater to customers based on our own needs in the design. We efficiently meet the basic needs of the travellers, and ensure that the design of each basic functional unit is reasonable and exact. More arcs are introduced to create the sense of comfort embrace. Wooden and crystal materials are used to boost the pleasant feeling of the space. Based on these considerations, we treat details of each links, including structure, chamfering and sense of touch, with great care. Customers can feel the details even if they cannot realize or express them clearly.


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从业很多年,越来越发现设计没有捷径,只有设计细节不断的打磨和落地。在这里特别感谢桔子水晶的设计管理团队和供应商,愿意陪我们不断修改和完善。


From my many years’ working experience, I’ve realized that there is no easy way in design, but to keep refining and improving details. Here, I’d like to extend my special thanks to the design management team and suppliers of Crystal Orange Hotel for their patience towards us as we keep modifying and improving these details.

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桔子水晶的设计适度地表达了适意。客人经常来住得惯,到西湖边看看晚霞,西湖的天很美水很澄净,我想澄净的就是水晶。


The design of Crystal Orange Hotel is a moderate expression of coziness. We hope that the guests will revisit it frequently for its coziness and enjoy the evening glow of the West Lake. The sky over the West Lake is beautiful and the water is crystal clear, so is Crystal Orange.

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项目信息

项目时间:2022年4月

项目面积:约6000平方米

项目地址:中国,杭州

项目业主:华住集团有限公司

设计单位:Bob Chen Design Office

主创设计:陈飞波

项目管理:胡冰

室内设计组:吴洪伟,林丹,陈杰,王超,李祥,

饶云亮,潘思羽,王驰,陈悦,王彦兵,谷威来,

孙晓威,陈锐,张子豪,石洁河,余敏

家具软装组:沈云峦,茹燕

视觉设计组:留坚勇

品牌设计:反应堆品牌顾问

项目摄影:稳摄影

Project Information

Project Schedule: 2022.4

Project Area:  About 6000 square meters 

Project Address: Hangzhou China

Project Client: H World Group Limited

Design Unit: Bob Chen Design Office

Chief Designer: Bob Chen

Project Management: Hu Bing

Interior Design: Wu Hongwei,Lin Dan,Chen Jie,

Wang Chao,Li Xiang,Rao Yunliang,Pan Siyu,

Wang Chi,Chen Yue,Wang Yanbing,Gu Weilai,

Sun Xiaowei,Chen Rui,Zhang Zihao,Shi Jiehe,Yu Min

Furniture Design: Shen YunluanRu Yan

Visual Design:Liu Jianyong

Brand Design:Duibrand

Photographer: Wen Studio


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