上海静安嘉里中心 | AIM恺慕建筑设计
阅读:3110 2023-04-04

资讯要闻:很高兴与大家分享,由我们设计的lululemon上海静安嘉里中心旗舰店室内部分现已完成并开业。外立面及整体空间将于2023年夏季全面开放。


SNEAK PEEK: We are thrilled to share the completion of the interior design phase of lululemon's new flagship store located in Shanghai Jing'an Kerry Centre. The entire project, including facade and void will be completed in Summer 2023.

 Video from lululemon


作为旗舰店需要反映品牌精髓并与其所在的城市产生互动。在这里,lululemon品牌以全球社区为核心,以“日常运动”为使命,参与融入上海这座世界上最活跃的城市之一。通过这个项目,我们意在传达这种强大的二元性,即城市的密集活动与人自身行动的关系。


A flagship store needs to reflect the essence of the brand and engage with the city that it sits in. In this location, the brand, with a global community at its core and "daily movement" as their mission, engages with one of the most active cities in the world. With this project, our objective is to express this powerful duality - the dense activity of the city versus the users' physical action.

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空间局部 Partial space ©Dirk Weiblen

通过运用各种形式的流动韵律作为空间与其周围环境互动的主要灵感。布局的流动性增加了空间的柔和度,并保持楼层开放的同时创造了独立性。


Using movement in all its forms, as the main inspiration to engage with the space and its surroundings. The fluidity of the layout adds softness to the space and create separate moments while keeping the floor open. 

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 滑动查看 Swipe to view 1-2/F Plan

立面将于2023年夏天启幕,这将是一个焕新时刻,不仅激活店铺,也激活了街道。立面将复兴传统的lululemon图案,然后于内部转化为更活泼的表达方式。从平面到立体,与空间有趣地结合在一起,顺延着墙壁和天花板流动,铺满整个楼层而后又消失融于整个背景之中。将韵律编排为有组织的流线,一旦进入内部空间,弯曲的流线墙体引导着人们在空间中穿行。


我们从这座城市中感知到,社会及生活于其中的人们渴望着更多的参与性,沉浸其中并不断前行。而这个空间正是我们希望实现的目标。


The facade, which will be revealed in summer 2023, is a powerful moment that activates not only the store, but also the street. It revives the traditional lululemon pattern which then mutates into a more active expression in the interior. These extrusions engage playfully with the space, moving along the walls and ceiling, embracing both floors before they die out and become more of a backdrop. Orchestrating movement as an organizational flow, once inside, the curved fluid walls guide people through the space.


We have learnt from this city that society and its people want to be engaged and immersed to keep on moving. With this space that's exactly what we are aiming for.

滑动查看空间细节照片 Swipe right to see space detail pics:

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From ©Dirk Weiblen

更多店铺详情请点击图片:

Click the image to view more about the store:

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Photo by lululemon


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