ubras上海淮海中路概念店 | So Studio空间设计事务所 ARCHINA 项目

ubras上海淮海中路概念店 | So Studio空间设计事务所

阅读:1982 2023-04-25

概念店入口 ©Wen Studio

entrance ©Wen Studio

Ubras Concept Store Shanghai

- ubras上海淮海中路概念店

概念 / concept

“简约与自由回响“ / ”echoing the subtly"

室内设计 / Interior Design

Sò Studio

空间摄影 / photograph

Wen Studio

就像另一个自己是一种向世界表达自我的方式；简单且自由

Just like the other half of yourself, express yourself to the world, essential and free

#PART 01

- encoing 回应

设计意向图

design inspirational image

ubras希望成为女性成长过程中更温情的陪伴者，共同成长为更自我，更自由的模样；它说：“让身体先自由”。

Sò Studio希望在ubras上海淮海中路概念店的设计中，表达一个“简洁、舒适、被包裹的空间”，回应“忠于自我、自由随性”的品牌理念，以及对女性力量的赞美。

“Set your body to be free.”

Sò Studio aspires to create a minimal and cozy interior that visitors would feel enshrouded by Ubras Concept Store Shanghai, responding to the brand value of “loyal to self, free at heart” through the celebration girl power.

室内空间 ©Wen Studio

interior ©Wen Studio

室内空间 ©Wen Studio

interior ©Wen Studio

#PART 02

- enshrouded and supported包裹与支持

室内空间 ©Wen Studio

interior ©Wen Studio

熙攘又充满活力感的淮海中路有着极高的商业浓度；各个店铺的立面在向街道无限渗透。而ubras概念店的外立面内退了一部分空间，置入了一个简洁的弧形发光墙面，削弱了一部分商业氛围；希望最大化带给人们一个舒适的、被照顾到的前奏空间。品牌符号也在这个区域逐渐显露；顶部的u型光膜、推门上安置的u型把手，是完整的店铺体验的开始。

The bustling and vibrant Huaihai Middle Road is composed of high commercial concentration with facades of each store expanded to the road. The exterior of Ubras Concept Store has been meticulously receded to give back street to the city, as well as to generate a welcoming space for people. The designer placed a simple, curved, luminous wall to weaken the business atmosphere, introducing a comfortable, caring preluded space for the visitors. Brand symbols are also gradually revealed in the entrance, with u-shaped light film on the top and the u-shaped handle on the sliding door, evoking the start of an immersive store experience.

U形门把手 ©Wen Studio

u-shaped doorknob ©Wen Studio

进入空间里，体积感的物体分布在各个区域内，与米色调统一的视觉效果及柔和的形态，形成一定的反差。通过物体对不同区域的界定，形成了简洁流线的空间形态；在物体的造型上无论是“u型石材道具”或是异形的“枕头”，在曲面上尽可能的柔化突出部位，与空间整体的弧形流线相呼应。

Upon entering, structural props are distributed in every sectional area, which forms a contrastive visual effective with the unity of soft beige tones. By virtue of different areas generated by props, a concise, streamlining circulation is formed; In terms of the prop shape, whether it is a "u-shaped stone prop" or an irregular "pillow prop", we attempted to soften the protruding part on the surface as much as possible, corresponding to the whole space in curved shape.

室内空间 ©Wen Studio

interior ©Wen Studio

道具和动线图解 ©Sò Studio

props and circulation diagram ©Sò Studio

室内空间 ©Wen Studio

interior ©Wen Studio

同时用软性材料对空间中的柱体进行了包裹，整体上契合了舒适、柔和的氛围，也和大面积的裸色微水泥材质、橡胶质感的弹性漆等材料相呼应；回应着品牌“像你的肌肤一样，既舒适贴合，又安心保护”的产品理念。

Moreover, the existing columns were treated with soft finishes, which fits into the serene and tranquil store atmosphere. As for curating a complete store experience, micro-cement materials and rubber-textured elastic paint were applied throughout the store, punctuating brand concept of “like your skin, comfortable, caring with protection".

局部空间 ©Wen Studio

interior details ©Wen Studio

异形道具细节 ©Wen Studio

details of "irregular props" ©Wen Studio

柔和的空间层次 ©Wen Studio

soft space layers ©Wen Studio

石材道具细节 ©Wen Studio

details od stone prop ©Wen Studio

likeuu为青少年贴身衣服产品区域；区域在保留整体色调和简洁的基础之上，置入了层板和吊环陈列的形式，平衡了一定的私密感和活泼氛围，让不同年龄层的来访者在空间上也能感受到关怀和支持。

Likeuu area is dedicated for teenagers to purchase close-fitting clothes. Following the overall palette and simplicity as core, the form of laminate and ring display have been installed, balancing a certain sense of privacy and lively atmosphere, so that visitors of different ages can feel loving and care while meandering around the store.

likeuu区域 ©Wen Studio

likeuu area ©Wen Studio

likeuu区域 ©Wen Studio

likeuu area ©Wen Studio

收银区域 ©Wen Studio

cashier ©Wen Studio

收银台位于店铺中心，一个L形道具强壮的体积感对于周边空间形成了一定的侵占，与上方下沉的嵌入式灯膜的结构相呼应，形成了空间视觉上的中心；点亮了这场空间体验之旅的同时，也希望空间带给来访者感官上被呵护的亲密体验。

The cash register, designed in an L-shaped prop, is located in the center of the store, which makes invasion to the surrounding space and incorporates the structure of the sunken lighting film above, forming the focal point of the destination and completing the retail space. While we also hope that the conceptually driven interior will bring people an intimate experience of being cared sensually.

收银区域 ©Wen Studio

cashier ©Wen Studio

#PART 03

- feeling the subtlety 细微之美

休憩区 ©Wen Studio

rest area ©Wen Studio

室内空间里所有的展示墙面都采用了软性材质，结合环绕整个空间的弧形灯带，增加了空间柔和、细腻的感受。灯光上也采用了白天晚上几种不同的亮度模式，接近环境本身的光源亮度，提升整个空间的视觉感受上的舒适度。

All the display walls are made of soft materials, combined with the arc-shaped light band around, which lifts up the soft and delicate feeling towards one’s journey in the store. The lighting system adopts several modes during the day and night at the principal of simulating the brightness from source of the surrounding environment, while also improves the visual comfort of the whole space.

更多U形态道具 ©Wen Studio

more u-shaped props ©Wen Studio

试衣间 ©Wen Studio

fitting room ©Wen Studio

呼应品牌符号；门头、门把手、镜子和展示道具和货架都强调了“u”的形态，以及所有边角的柔化细节处理，为来访者打造如贴身衣服感受的舒适空间，同时希望每一个空间使用者在日常、微小的细节中体验细腻微妙的美好。

Aligned with the brand identities, the "u" shape has been emphasized through the door, door handle, mirror, display props and shelves, as well as the soft details of edges and corners, to create a cozy environment for patrons, like one’s close-fitting clothes to his body. At the same time, we would like to deliver a sense that every space user can experience delicate beauty in our daily life or through tiny details.