北京YIN 隐 | odd设计事务所
阅读:1731 2023-05-10

珠宝世界的对立与统一——对于同一材料的不同表现形式的探索。

The unity of opposites in the Jewelry field­——an exploration of different expressions for the same material.

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本次Yin新店——王府中环店,是在原有店铺基础上的升级。店铺回归本心,室内设计采用2014年成立初期时的黑白色调,亦能衬托珠宝饰品的金属色泽。“未来之道”是本次店铺升级的主题,通过对于对立统一哲学的探究,展望品牌的发展之道。为此我们在空间设计中做了许多的研究与尝试,希望通过造型与材料的配合,更加贴合YIN隐的独特理念。

The new store of Yin ——a Chinese Jewelry Brand in WF CENTRAL is upgraded from the original shop in the same shopping mall. The store is back to its origin, with interiors designed in black and white from the early years in 2014, which also highlithts the metallic color of the jewelry.The new store uses the future as the main theme and through the exploration of the philosophy, looks forward to the development of the brand. We have done a lot of research and attempts, hoping that through the combination of modeling and materials, it will be more suitable to the concept of th brand.
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▲店铺整体形象
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▲入口处地面嵌有品牌的金属icon,门把手做同样图形符号,延续品牌“黄金隐角”的概念

店铺外立面采用两种不同肌理质感的软石材料,使得大面积的白色墙面具有细节避免单调感。通过阳角以及拼接处的无缝处理,形成连续且富有变化的设计语言。
The shop facade is made of two different textures of soft stone, which allows the large white walls to have more details to avoid being monotonous. The seamless treatment of the corners and joints creates a continuous and varied design style.
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艺术展台


为更加契合品牌理念,我们选用了开采于太行山脉的花岗岩原石,并将接近一吨的原石进行切割,作为店内入口处艺术展台的支撑。一半保留石头自然生长的岩体肌理,另一半打磨为光滑镜面质感。品牌LOGO仿佛纹身般刻入石材,稳稳承载着当季新品珠宝展柜。自然石材本身的质感碰撞与外立面人造软石的两种纹理对比展示,既展现出同种材质的不同可能性,又传递出自然生长与人工介入的对比与统一之美。

In keeping with the brand's concept, granite stones quarried in the Taihang Mountains are chosen, and nearly a ton of rough stone cuts to support the show stand at the shop entrance. Half of the stone retains its natural texture and the other half is polished to a smooth mirror texture. The brand logo is engraved into the stone as its tattoo, carrying the display of the season's new jewelry steadily. The contrasting textures of the natural stone and the soft stone on the façade show us the different possibilities of the same material while conveying the beauty of contrast and unity between natural growth and artificial intervention.

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中岛台

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人文艺术/自然地理系列珠宝展台

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宇宙天文/科技未来系列珠宝展柜


店铺动线整体围绕中岛台布置,中岛台左右侧展示区分别为不同主题,希望带给顾客观展般的购物体验。空间材质的使用选择结合品牌“对立统一”的设计理念,通过粗犷的软石与平滑的肌理漆对比;充满时间印记的老榆木板与科技感的透明亚克力对比;承重的火山岩板与轻盈的镜面对比,呈现出静态的、强对比的观感。中岛台以及墙面的水纹灯,仿佛小溪般流淌在地面及墙面,又呈现出动态的、温润且诗意的状态。

The traffic line of the shop is arranged around the central island, with different themes shown on the left and right sides of the island, hoping to bring customers an exhibition-like shopping experience. The choice of materials used in the shop combines the brand's design concept of the unity of opposites, contrasting the coarse soft stone with smooth texture paint; the time-marked old elm wood panels with the transparent acrylic; the weight-bearing volcanic rock panels with the light mirror, presenting a static and strong contrasting feeling of the interior. The water-patterned lights on the center island and the walls flow like a stream on the floor and walls, presenting a dynamic, warm, and poetic design.

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中岛台细节

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展台细节

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通过镜面反射无限延伸的展台


天花弧形铝板的加入打破了墙面的直线感受,形成一种如云似水的动态延伸,铝板呈“Z”字形分布,消解了类似百叶的观感,更具有趣味性。

The addition of curved aluminum panels to the ceiling breaks the linear feel of the walls, creating a dynamic extension like clouds and water, and the distribution of the panels in a 'Z' shape dissolves the sense of louvers and makes them more interesting.

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天花从侧面看,呈连续的“Z”字形

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天花细节,铝板双侧嵌入灯带

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天花细节,铝板无缝拼接处理



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项目平面图




项目名:YIN 隐

设计团队:odd设计事务所

设计师:出口勉/冈本庆三/叶贝/李恒

项目地点:北京王府中东座3楼301B

完成日期:2022年11月

面积:55m²

主要材料:砂岩软石、粗纹线石、肌理漆、黑色喷漆火山岩、定制铝板、编织地毯、黑色拉丝不锈钢、老榆木板、镜面不锈钢、亚克力

摄影师:锐景摄影一一广松美佐江/宋昱明

Project title: Yin

Architecture Firm: okamoto deguchi design

Architect: Deguchi Tsutomu/Okamoto Keizo/Ye Bei/Li Heng

Address: Beijing

Completion: 2022.11

Area: 55m²

Main materials:sandstone/roughing stone/texture paint/Painted volcanic/ aluminum plate/ black wiredrawing stainless steel/ Elm panel/mirror surface stainless steel/ Mirror stainless steel/ acrylic

Photo: Ruijing Photo ——Misae Hiromatsu\Song Yuming


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