牛排家(杭州店) | AD艾克建筑
阅读:1953 2024-04-30

01

项目背景

Background

牛排家创立于2016年,是隶属于三盛未来公司旗下的一个西餐品牌。产品从食材产地、烹饪技法、系统培训、菜品口味上做细节科学的设计把控。服务从细节流程、餐酒文化搭配、礼仪文化、产品文化起源,做深耕和打磨沉淀。并决心创建一家中国人自己的无国界厚牛排馆,以打造中国人自己的西餐品牌为己任!故决定于2022年对产品和服务全面改革升级,创建升级新品牌:US' PRIME 1885丨牛排家。

Established by Sansheng Future Group in 2016, Steak House is a Western restaurant brand featuring precise control across various aspects, from ingredients sourcing to culinary techniques, nuanced flavors of cuisine, and systematic training of its staff. Its thoughtful services have been consistently refined, focusing on service processes, table culture, etiquette, and culinary culture. With a commitment to creating an authentic Chinese steakhouse, the brand underwent a comprehensive upgrade in both cuisine and services in 2022. This evolution has given rise to the emergence of a new brand – US' PRIME 1885丨Steak House.


牛排家杭州城北店,位于杭州城北万象城一层,一个新的商圈,主要为城北商圈提供新的能量补充,以及写字楼饮食配套。

The Steak House at The Mixc, Chengbei, Hangzhou, is situated on the first floor of the mall, in a new commercial hub. It provides catering services for nearby businesses and office workers.

基于牛排家品牌的年轻时尚基因,空间营造中以黑白调性,笔直的线条与温和的色彩勾勒出空间张弛有度的轻松环境,极简的态度更好的阐述了当代年轻人的审美取向。打造以人流为导向的用餐空间,强调用餐过程的体验感,在消费降级的当下,打造一个降维的用餐环境。
Inspired by the chic and dynamic brand spirit of the Steak House, the interior design features a modern aesthetic with a blend of black and white tones. Clean lines and subtle hues create a comfortable and relaxing environment. Embracing a minimalist ethos, the design resonates with the preferences of today's trendsetting youth. The design of the dining space prioritizes the comfort and enjoyment of guests, placing a strong emphasis on the dining experience. In tune with the current trends towards mindful consumption, the dining space is tailored to create a more intimate experience.

02

入口 / 开门见山,张弛有度

Entranc / Prominent and well-organized
餐厅位于商场的一层户外中心广场,是商场的核心位置。在外立面的打造上我们强调与建筑玻璃幕墙的统一协调性。
The restaurant is situated on the first floor of the shopping mall's outdoor central plaza, which is the core area of the complex. Its exterior is seamlessly integrated with the building's glass facade.

在入口前区置入了一个盒子的负空间做为灰空间,具有强烈的指引性,让客人进入餐厅便感受到在空间的情绪价值,引人入胜。

In the front area following the entrance, a strategically positioned "box" space acts as a distinctive transitional area with a clear guiding function, allowing patrons to immediately perceive the spatial mood, resulting in an engaging experience.

的两个面与餐厅的两个大厅有效地链接,更好地营造了餐厅的烟火气。牛排柜,红酒柜与器皿摆设,分散地点缀于整体的空间中,更好地优化了服务的动线,展示了餐厅的文化与实用性。客人进入空间即感受到牛排家的餐饮文化,对牛排的用心烹饪。

The kitchen efficiently connects with the two main dining areas, enhancing a lively atmosphere. The stragetic placement of the steak cabinet, wine cabinet, and tableware throughout the space optimizes service flow while also showcasing the restaurant's cultural essence and functionality. Upon entering, guests are enveloped in the culinary culture of the Steak House, bearing witness to the dedication and meticulousness that goes into the preparation of each steak.

03

大厅/井然有序,自由空间

Open dining area / Orderly and unrestrained

品牌运营本身以大厅为主要效益来源,其重要功能之一是将顾客和品牌之间的距离拉近。为此,在空间的设计上我们最大限度地利用了大厅的位置,延伸空间的室内界限,互动链接户外空间,增加了空间的流动性、餐厅的互动性和整体用餐氛围。

The open dining area is the main source of revenues for the restaurant's operations, acting as a bridge between guests and the brand. We strategically maximized its scale and connected itseamlessly with outdoor areas, thus, enhancing the spatial fluidity, interaction, and overall dining experience.


同时,我们在通道设置了功能柜,在增加空间私密感的同时也让整体的服务更具有品质感,营造出一种不经意的高级感。

Functional cabinets along the aisles offer added privacy and elevate service quality, creating a casual yet luxurious experience.



大厅的另一侧与商场的公区毗邻,设计师在与幕墙的链接处设置了矮隔断,强调客人用餐过程的私密感与高级感。

On the other side of the open dining area, which faces the mall's public area, a low partition subtly enhances privacy and adds a sense of grandeur to the dining experience. 

空间中的多处隔断的设计,强调西餐的安静浪漫氛围同时给空间带来了更加丰富的层次感。透光云石造型隔断分割了通道与用餐区的作用,同时作为空间视觉的传递,输出着强烈的力量感与自然的影像,一种温和的情绪涌上心头。

Multiple partitions throughout the space create a tranquil and romantic ambiance, enriching a sense of layering. The glittering translucent stone partitions between the aisle and dining area not only serves a practical function but also evokes strength and natural beauty, invoking a subtle sentiment.

04

平衡之道/文化无国界

Balance / Borderless Culture

在空间的设计上,我们并不会因为是一种西方的饮食就特别强调西方的设计感。相反,设计表达着牛排家中国人自己对牛排馆的无国界理念,打造一个没有强烈西方文化的中国牛排馆,让用餐体验者更好的享受中国人自己的西餐品牌,这也是艾克建筑为牛排家品牌环境打造的核心输出。
A key consideration in designing the space was to create a Chinese steakhouse that offers a unique, borderless dining experience, rather than simply emphasizing a Western restaurant identity just because it serves Western cuisine. Our objective is to provide diners with an authentic encounter with Western cuisine while incorporating distinctive Chinese cultural influences into the overall experience. This is a core concept AD ARCHITECTURE adhered when designing the dining space for US' PRIME 1885 | Steak House.

平面图,plan


项目信息 /
Project information /

项目名称:US' PRIME 1885丨牛排家
项目业主:三盛未来
设计机构:AD ARCHITECTURE∣艾克建筑设计
官方邮箱:office@arch-ad.com
总设计师:谢培河
项目地点:杭州
建筑面积:700 m2
主要材料:石材、玻璃、木地板、艺术漆、不锈钢、透光石皮
施工单位:杭州旭昕建筑装饰有限公司
设计时间:2023年8月
竣工时间:2024年3月
项目摄影:欧阳云

Project name: US' PRIME 1885丨Steak House, Hangzhou

Client: Sansheng Future Group

Design firm: AD ARCHITECTURE

Email: office@arch-ad.com

Chief designer: Xie Peihe

Location: Hangzhou

Area: 700 square meters

Main materials: stone, glass, wooden flooring, textured paint, translucent stone veneer

Construction firm: Hangzhou Xuxin Architectural Decoration Co., Ltd.

Design time: August 2023

Completion time: March 2024

Photography: Ouyang Yun




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