甜星STAR旗舰店 | SLT设计咨询
阅读:836 2024-05-11


甜蜜颗粒的膨胀与扩散引发了一场香气四溢的爆裂,随机散落的能量块成为甜星宇宙最基本的组成单位,“甜星世界STAR_VERSE”就此诞生。SLT将游戏叙事融入空间设计,为甜星构建了一处甜蜜梦幻的“体素乐园”,一个鲜明的“社区新地标”,一片放松的“玩家聚集地”。

The expansion and diffusion of sweet particles triggered an aromatic burst, with randomly scattered energy blocks becoming the fundamental units of the STAR Bakery Universe, thus giving birth to the STAR_VERSE. SLT integrates game storytelling into spatial design, creating a sweet and dreamy Voxel Paradise for the brand, a distinctive new community landmark, and a relaxing home to players.

门店外观

External view of the store

“甜星世界STAR_VERSE”主地图设置于苏州兼具中式建筑元素与现代商业氛围的凤凰街,开放的空间布局、高亮的视觉信息与趣味的空间内容瞬间点亮老街转角。

The overworld of STAR_VERSE is set along Fenghuang Street in Suzhou, which harmoniously combines elements of traditional Chinese architecture with a modern commercial ambiance. It lights up the corner of the old street with open layout, bright visual information and interesting space.

外立面呈现出像素化的渐变

The facade presents pixelated gradients

空间边界以灰色色块过渡,像素化的渐变隐喻着地图关卡的动态加载。甜蜜能量室内外蔓延,变换组合的立方体块堆叠出一系列充满游戏感的体验焦点,等待“玩家”的味觉探索与灵感交迭。

The gray blocks represent a transition of spatial boundaries, and the pixelated gradients are a metaphor for the dynamic loading of different levels. The sweet energy pervades indoors and outdoors, and the varied combinations of stacked cubic blocks create a series of gameplay-inspired focal points for the “players” to experience the delicacy and take inspiration.


穿越甜蜜大气层,跟循像素流星划过的轨迹,在街区闹市的关键商业节点找到连接甜星宇宙的首个登陆点——甜星轨道穿越装置。呈现动态画面的大面积圆形灯膜由线状轨道静态环绕,滤色亚克力面叠加出世界入口的多元层次。玩家通过显示器的画面收集能量数据,打造自己的甜星AVATAR,开启充满趣味的步入式游戏旅程。

Cruise through the sweet atmosphere, trace the pixel shooting stars, and find the first landing site connecting to the STAR Bakery Universe at a crucial business district in the bustling urban hub - the STAR Time Travel Machine. A large circular piece of programming lamp film displaying dynamic images is statically encircled by linear orbits, and the layered color-filtered acrylic surfaces create a multifaceted portal to the overworld. Players can collect energy data via the display to craft their own STAR_VERSE AVATAR, embarking on an immersive and engaging gameplay journey.

呈现动态画面的甜星轨道穿越装置

The STAR Time Travel Machine displaying dynamic images

空间界面伴随玩家由现实到虚拟的穿越发生翻转,轨道穿越装置镜像升级为甜星宇宙的能量之轮,星轨指针为后续的坐标路线提供导航。所有玩家在出生点均可透过装备观测镜预览主世界的任务关卡与场景片段。

As players transition from reality to virtuality, the space undergoes a dramatic flip, in which the Machine mirrors up into the energy wheel of the STAR Bakery Universe, and the star track pointer provides navigation for the subsequent coordinate routes. All players at the spawn point can preview quests and scene clips of the overworld with the viewing mirror.

甜星宇宙的能量之轮

The energy wheel of the STAR Bakery Universe


各种尺度的立方体成为空间中能量释放的媒介,塑造了甜星世界的元素肌理与视觉标志,并延展出更多功能意义上的可能。

Cubes in various sizes serve as the medium for energy release in the space, creating the elemental texture and visual signs of the STAR Bakery Universe, while also extending to more functional possibilities.

空间概览 Overview

甜蜜核心爆炸区作为主场景,承载了产品展示及试吃体验等多种功能,包裹动态视觉的编程灯膜成为场域中的能量焦点。三处中岛离散又围聚,自然组合成多条探索路径,甜蜜机关蓄势待发。

The Sweet Core Blast Zone, or the main scene, hosts functions including product display and sample supply. The programming lamp film wrapped with dynamic visuals becomes the energy focus in the field. Three kitchen islands are discretely clustered, naturally forming multiple exploration routes , with the sweet mechanism poised for activation.

甜蜜核心爆炸区

The Sweet Core Blast Zone

装备选择区置于入口处松软吐司般的体块之上,在游戏开始前,决定游览路线并获取易得的初级装备,便可搜集散落星球不同口味的甜蜜能量。

The Gear Zone is a soft toast-like block at the entrance. Prior to embarking on the game, players can decide on their exploration route and acquire basic gears to collect the sweet energy of different flavors scattered across the planet.

入口处装备选择区

The Gear Zone at the entrance

蛋糕展示墙以浅黄为主调,顶部的能量传输管生成跃动的橙色经验点随机掉落。发光管道的另一端串联着生命经验显示条和查阅当日图鉴的能量泡泡。

The Cake Display Wall predominantly features a light yellow hue, with the energy transmission tube at the top generating bouncing orange experience points. The other end of the light tube is connected to a HP bar and energy bubbles for checking the day's collection.

蛋糕展示墙

The Cake Display Wall

收集足够的经验点,便可抵达L型布置的甜蜜能量采集区。常温吐司柜、现烤面包柜和冷藏柜均设置于此,满足了玩家对于不同温度和香浓气味的收集。

With enough experience points collected, players can access the L-shaped Sweet Energy Collection Zone. Room-temperature toast cabinets, freshly baked bread cabinets, and freezers are all set up here, satisfying players' desires to collect various temperatures and aromas.

L型布置的甜蜜能量采集区 

The L-shaped Sweet Energy Collection Zone

吐司柜细节

Details of the toast cabinets


当能量和经验储备达到一定等级,便可解锁地图中的关键要塞,载入副本以获取新鲜掉落的奖励和装备。新品主推区沿用了马赛克饰面肌理并点缀立体的甜星标记,通过颜色区分出各版块间的层次关系,在空间表达上呈现出像素语言的多元与统一。

Once a player's energy and experience reserves reach a certain level, they can access key strongholds in the world. They are allowed to load into instances for new rewards and gears. The New Highlights Zone carries on the mosaic-like texture in its design, accented by dimensional STAR Bakery emblems, while employing color variations to differentiate sections. It visually embodies the unity and diversity inherent to the language of pixels.

新品主推区

The New Highlights Zone

立体的品牌标记

Dimensional brand emblems



在甜蜜能量装载区,嵌于收银台一侧的冷点柜储藏着稀有的甜蜜颗粒,玩家在此完成最后一关能量采集并与NPC交换装备道具,成就便可达成。松软的能量颗粒换作真实的面包香气,在虚实相交的空间界面蔓延。

In the Sweet Energy Loading Zone, the freezer embedded alongside the checkout counter holds rare sweet particles, where players complete the final energy collection and exchange game items with NPCs for the achievement. The soft energy particles transform into the authentic aroma of fresh bread, spreading throughout the real and the virtual space.

甜蜜能量装载区

The Sweet Energy Loading Zone

SLT将像素游戏中抽象的视觉逻辑融入零售业态具体的功能版块,通过真实、趣味、有温度的体验节点增强场域的可玩性,实现品牌的形象输出和个性表达。

SLT weaves the abstract visual logic of pixel games into the concrete functional zones of retail, enhancing the space's playability through real, engaging, and heartfelt experiential points. It ultimately realizes the brand’s image output and unique expression. 

品牌的形象输出和个性表达

The brand's image output and unique expression

不断演进的游戏景观与甜蜜香气碰撞出甜星世界的4D体验。此坐标将作为甜星宇宙开拓的源点,在持续更新的能量地图开启品牌烘焙味蕾新篇章。

The evolving game scenes and sweet aromas give rise to the 4D experience within the STAR Bakery Universe. Serving as the origin point for the development of Star Universe, this coordinate will open a new chapter in the brand's baking odyssey with emerging energy maps.

甜星STAR 旗舰店


项目地址 Address:

苏州市姑苏区凤凰街1号

No.1, Fenghuang Street, Gusu District, Suzhou


建筑面积 Area:

265 m²


完成时间 Date:

2023.10


摄影 Photography:

吴鉴泉 Vincent Wu


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