Ritter Sport巧克力总部 | IFG伊波莱茨建筑设计
阅读:3096 2023-09-26

 

Ritter Sport在德国是一个尽人皆知的巧克力品牌。它的正方形包装和每种口味的标志性颜色让人过目不忘。这家家族企业的公司总部位于德国Waldenbuch。我们在为其构思新的办公空间时,将其产品大胆而强有力的外观设计融入了我们的空间语言中。这个新的办公环境既充满灵感又催人奋进,从各个层面充分推动创新和交流,促进灵活性和多样性。


Who isn’t familiar with the iconic chocolate bar in the square packaging with signal colours for each flavour. By transferring this famous colour blocking concept into spatial design, our new work world for family-run confectionary business Ritter Sport from Waldenbuch lives and breathes this bold and impactful identity. The result is an inspiring and motivating work environment that promotes innovation and communication, agility and diversity on every level.



除办公之外,我们还为这里的130 名员工创造了其它的空间选择,满足各种会议和休闲需求,为沟通、协作、专注、创造和沉思提供环境。传统与现代交融是Ritter Sport的品牌核心,这一点同样体现在新的办公环境中。


In addition to work stations, we have created a versatile range of meeting and retreat options for the company’s 130 employees, giving space to communication, collaboration, concentration, creativity and contemplation. An interplay of tradition and modernity forms the brand core of Ritter Sport and is discernible throughout in the company’s new work world.



新“配方”

New basic formula


建筑事务所ARGE architekten grebner + amann”为源自上世纪八十年代的老楼扩展出一栋新楼,并用玻璃将新旧部分衔接。这个充满张力并光线充足的过渡空间,不仅是新老建筑的交汇之处,它还为新老员工和不同的团队创造了一个相融的氛围。我们将这个界面作为沟通和交流的场所,在每个楼层变换设计。一楼的“巧克力咖啡馆”为访客提供品尝巧克力和咖啡等美食的机会。其上一层的“对话咖啡馆”用于办公会议的席间交流。最顶一层的“远行咖啡馆”是一个登高远眺,心思神往的去处。


Architectural firm ARGE architekten grebner + amann designed a new extension to the existing building from the 1980s, connecting the two halves with a glass joint. Old and new meet and employees from different teams come together in this exciting, light-filled interstitial space. The interface is intended as a communication and exchange point, with a different design on each floor. In the ground-floor Chocolate Café, guests are offered refreshments including chocolate and coffee. One floor up, the Dialogue Café promotes a place for informal exchange between meetings. While at the very top, the Wanderlust Café offers a place to let your gaze wander.


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在一楼,还有许多其它地方也体现出Ritter Sport品牌的新工作文化。一条长长的“品牌之路”像一条红线贯穿大楼底层,墙上装饰的品牌相关内容,为昨天、今天和明天的故事提供充足的话题。办公区的“视觉前奏”是一个类似集市的广场区。这里有厨房、壁龛、可以移动的高脚桌和宽敞的阶梯剧场,氛围轻松。发光的天花板形状让人联想到典型的Ritter Sport巧克力包装,既可以容纳大型的线上和线下会议,亦适于举办小型活动。


Other areas on the ground floor also symbolise the new work culture at Ritter Sport. An extended brand path runs through the ground floor as a common thread, with brand-relevant content on the walls telling stories of yesterday, today and tomorrow. The Marketplace is at the heart of the work world: a kitchen counter, alcoves, a mobile bar table and a spacious arena create a relaxed environment. Large (hybrid) conferences as well as small events can take place under its illuminated ceiling, whose shape picks up on the typical Ritter Sport format. 


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巧克力和可可工坊”与研发部门毗邻。所有员工都可以来这里亲手参与制作和品尝心仪口味的巧克力。这也是新的Ritter Sport巧克力总部的一个目标,即从研发到生产,让所有员工都可切身感受产品的魅力,从认同新的工作环境开始,把自己变成不折不扣的巧克力大使。


The Chocolate and Cocoa Workshop is located right next to the R&D department, inviting employees to develop and taste their own flavour creations. Because in the new Schokozentrale, all employees have the opportunity to experience the product from development to production, helping them identify with the new environment and become committed chocolate ambassadors for the brand.



口味俱全!

Something for every taste


不同的交流和展示形式贯穿所有楼层和区域。非正式和正式的交流与会议场所和专注办公的房间相互交替。基于共享办公的理念,员工可根据手头的任务的工作进度自由选择办公地点。


A differentiated range of communication and presentation loci can be found across all floors and areas: Formal and informal exchange and meeting opportunities alternate with rooms for retreat and concentrated work. Thanks to desk sharing, employees are free to choose where they wish to work – wherever the task at hand can best be accomplished.