成都好利来 × Rick and Morty 限定快闪店 | SLT设计咨询
阅读:1911 2023-11-02


SLT 与好利来品牌再度携手,打造《瑞克和莫蒂 Rick and Morty》联名主题快闪空间,基于科幻怪诞的风格和脑洞大开的IP设定,共同构建空间叙事的趣味场景……现实扭曲,纬度闪转,在虚实之间,甜品宇宙限时开启!

SLT cooperates with Holiland again to create a pop-up space with the theme of Rick and Morty. Based on the grotesque style of science fiction and the IP setting of brainstorming, the interesting scenes of space narrative are constructed together. Reality distortion, latitude flash, between the virtual and the real, the dessert universe opens in a limited time!

姥爷车库成为虚拟动画与现实时空连接的锚点区,坠落飞船、破损残壁、实验器皿……离奇的设定被具象化作空间内的地标,等待故事以外的神秘探险与奇幻降临。

Rick's Garage has become an anchor area connecting virtual animation with real time and space. Strange settings such as falling spaceships, damaged walls and experimental vessels are embodied as landmarks in space, waiting for mysterious exploration and fantasy beyond the story.


而维度的叠加与转接是SLT实现奇幻破壁的着力点。扁平化的人物角色穿插设置于立体场景中,悬浮于镜面之上的3D“暗液”在转角处动态转化为2D形态,不经意的反射使整个Holiland Universe呈现出一种虚无与非真实性,一场远离现实的感官沉浸式冒险就此展开。

The superposition and transfer of dimensions are the key points for SLT to achieve fantastic immersive experience. The flat characters are interspersed in the three-dimensional scene, and the 3D dark matter liquid suspended on the mirror is dynamically transformed into 2D form at the corner. The inadvertent reflection makes the whole Holiland Universe present a kind of non-reality, and a sensory immersion adventure far from reality begins.

这是一场由多元材质和多维表达共同构筑的多重感官之旅,而空间中IP母题的贯穿与统一平衡了设计的整体性。通过发光亚克力、烤漆金属、LED 灯具、烤漆玻璃钢等材质的组合与冲击,充分表达了暗液元素在不同介质下或浑厚、或清透、或流淌、或凝固的自由状态。

This is a multi-sensory journey constructed by multi-material and multi-dimensional expression, and the penetration and unity of IP theme in space balances the integrity of design. Through the combination and impact of luminous acrylic, baking varnish metal, led lamps, fiberglass and other materials, it fully expresses the free state of the themed element in different media, which is thick, clear, flowing or solidified.


核心零售装置作为场景中的叙事主体规划出空间内的回环动线。消费者在故事场景中化作被招募的志愿者,在提取暗液,采集能量素后,借助工作舱的核心培养皿研制自己的“修复道具”,完成时空裂缝的修复并拍照留证。随后抵达Holiland Universe的时空中心,获取勇者纪念品。体验过程中,不同味觉元素环绕交织,在空气中碰撞出好利来宇宙的香浓漩涡。

The core retail device, as the narrative subject in the scene, plans the loop travelling line in the space. Consumers, as recruited volunteers, after extracting the dark matter liquid and collecting isotope, need to develop their own "repair props" with the help of the core petri dish in the working cabin, complete the repair of space-time cracks and take photos. Then arrive at the Time and Space Center to get the Brave Souvenir. During the experience, different taste elements are intertwined, colliding with the vortex of Holiland universe in the air.

SLT团队在Rick and Morty官方IP提供的海量素材库中慎重筛选适用于空间的有效元素,前后历时一年的反复沟通与审核授权,最终落地呈现。此次联名传递出好利来品牌内核中的探索精神以及全新的烘焙理念。

SLT team carefully screened the effective elements suitable for space in the massive material library provided by the official IP of Rick and Morty, and finally presented them after a year of repeated communication and authorization. This co-branding act conveys the spirit of exploration in the core of Holiland and the brand-new baking concept.


SLT在有限的商业空间内建构出抽离现实的“观众游乐场”,试图通过对Rick and Morty故事的精准解读与延展想象,激活来访者的身体经验与影像作品间的记忆关联,还原一个疯狂又混乱、危险又迷人的多元宇宙。

SLT constructs a "visitors' playground" separated from reality in a limited commercial space, trying to activate the memory connection between visitors' physical experience and image works through precise interpretation and extended imagination of Rick and Morty, so as to restore a crazy, chaotic, dangerous and charming multiverse.

好利来×Rick and Morty限定快闪店


项目地址 Address:

成都市锦江区大业路6号COSMO商场L2

L2, Cosmo, No.6 Daye Rd., Jinjiang Dist., Chengdu


建筑面积 Area:

95m²


项目完成时间 Date:

2023.09


摄影 Photography:

Wen Studio

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