上海智己IM IN品牌体验中心 | 法国AS建筑工作室
阅读:3372 2021-11-16


法国AS建筑工作室为智己汽车设计的品牌体验中心IM IN正式于上海北外滩来福士广场开业。作为全球首家展示空间,智己汽车想要将品牌独特的智能科技以及人文艺术传递给每一位前来体验的用户。


The brand experience center IM IN, designed by Architecture Studio for Zhiji Motor, officially opened in Shanghai North Bund Raffles City. As the world's first exhibition space, Zhiji Motor wants to pass the brand's unique intelligent technology and humanities to every user who comes to experience it.


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IM IN

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智己汽车主打顶尖科技和高端艺术的完美融合,工作室希望将这种理念融入设计中,以纯白色为主调,打造一个简洁纯粹的未来商业空间。


Zhiji Motor focuses on the perfect fusion of top technology and high-end art. The studio hopes to incorporate this concept into the design, using pure white as the main tone to create a simple and pure future commercial space.


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IM IN为沉浸式体验空间,通过7大场景交互式设计,以现代主义的艺术画廊语境,让用户了解和体验目前品牌在智能驾驶等方面的进展。


IM IN is an immersive experience space, through 7 interactive design scenes, in the context of a modern art gallery, allowing users to understand and experience the current brand's progress in intelligent driving and other aspects.


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设计将品牌标识抽象后融入平面功能布局,形成独特的视觉语言。从IM标志中提取出曲线元素,在空间中置入一段流动的弧墙,形成流动边界,将空间分为产品展示和艺术体验两个部分。弧墙在隐藏原始柱子的同时最大化外部展示空间的面积,以高灵活性承载不同的品牌活动。


The design abstracts the brand identity and integrates it into the plane function layout to form a unique visual language. The curve elements are extracted from the IM logo, and a flowing curve wall is placed in the space to form a flowing boundary, which divides the space into two parts: product display and art experience. The curve wall maximizes the area of the external display space while hiding the original columns, and carries different brand activities with high flexibility.


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流线末端的CSOP专属空间利用原来空间低矮的劣势打造了温馨的车主活动场所,天花和靠近幕墙柱子的处理同样使用了弧形元素,让整个空间具有统一性和连续性。


The CSOP exclusive space at the end of the streamline uses the disadvantages of the original low space to create a warm place for car owners. The ceiling and the treatment of the pillars near the curtain wall also use curve elements to give the whole space unity and continuity.


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IM标志中的圆形元素在空间中以灯光的形式呈现,巨大的圆形吊灯强化了车辆的展示效果,室内立面整体开敞,最大化空间高度的优势,以开放明亮的姿态迎接用户。


The circular elements in the IM logo are presented in the form of lights in the space. The huge circular chandelier strengthens the display effect of the vehicle. The indoor facade is open as a whole, maximizing the advantage of the space, and welcoming users with an open and bright posture.


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展区另一侧内部展示空间墙体大量留白,用来放置品牌的艺术体验内容。弧墙上丰富的门洞创造丰富自由的流线,使两个空间可以流通交互。


On the other side of the exhibition area, there is a large amount of blank space on the wall in the internal display area, to place the brand's artistic experience content. The abundant door openings on the curve wall create a rich and free streamline, allowing the two spaces to circulate and interact.


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简洁的空间,纯粹的质感,温暖的体验,是设计的主要原则。材料搭配策略与智己汽车的车型设计相匹配,构建温暖友好的商业场景。


Concise space, pure texture, and warm experience are the main principles of the design. The material matching strategy follows the model design of Zhiji Motor to build a warm and friendly retail scene.



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在新能源汽车市场中,智己汽车坚持自我,以全新的创意及模式不断前行。法国AS建筑工作室也在此次的合作中,对未来零售空间设计进行了全新的探索。


In the new energy vehicle market, Zhiji Motor insists on its own self, and continues to move forward with new ideas and models. Architecture Studio also carried out a new exploration of the future retail space design in this cooperation.


业主:智己汽车科技有限公司
项目地点:上海 中国
设计时间:2021年1月
竣工时间:2021年9月
主创设计:潘莉、应朝君
设计团队:何洋、谷红磊、谭晓庆、Saul MARIN、谯雨荷
摄影RawVision Studio

Client: Zhiji Motor Technology Co., Ltd.
Location: Shanghai China
Design Time: January 2021
Completion Time: September 2021
Cheif Designer: Pan Li, Ying Chaojun
Design Team: He Yang, Gu Honglei, Tan Xiaoqing, Saul MARIN, Qiao Yuhe
Photography: RawVision Studio


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