烧肉达人(上海久光店) | 古鲁奇建筑咨询有限公司 ARCHINA 项目

烧肉达人(上海久光店) | 古鲁奇建筑咨询有限公司

阅读:2142 2022-06-12

观芦苇交织，同郊野晤谈/ 想去野餐的举手！

Reed view and countryside talks / Let’s Go Picnic!

四季轮换，景随时异，夏碧秋灿，被微风带动的芦苇群扫着在栈道漫步人群的脚踝，漫步在芦苇环绕的栈道上眺望远处的云彩，是这个季节独有的记忆。携着挚友，这是一次野餐烧肉聚会，同时也是与自然的邂逅。

The four seasons rotate, the scenery is different at any time, the summer and autumn, the reeds driven by the breeze sweep theankles of the crowd walking on the plank road, walking on the plank road surrounded by reeds overlooking the clouds in the distance, is the unique memory of the season. Gather up with friends this is not only a picnic party, this is a chance to encounter nature.

设计分析图

Concept

故事就从短途假期野餐开始，以入口朦胧的金属编织网作为空间叙事的起点，恰到好处的边界感，精心挑选的灯饰如灯笼一般，在夜幕下，光透过编织网形成富有层次的斑驳光影，如一地金穗。摆脱日常生活的繁杂，以营造憩息安宁的用餐氛围，仿佛置身舒适郊野。

The story begins with a short holiday picnic, with the hazy metal woven mesh at the entrance as the starting point of the space narrative, just the right sense of boundary, carefully selected lights like lanterns, under the night, the light through the woven mesh formed rich layers of mottled light and shadow, like a golden ear. Get rid of the complex of daily life to create rest and a peaceful dining atmosphere, as if in the comfortable countryside.

通过空间唤起共鸣与联想，不规则的场地在设计师眼里是曲折蜿蜒的木板路，正如“林间初雨后，小路添清新”，幽静且充满趣意。栈道成为空间内的主动线，将就餐区划分为几个独立区域，引导顾客穿过空间到达餐厅各处，餐桌被芦苇环绕形成户外野餐概念的用餐感受。

By arousing resonance and association through the space, the irregular site is a winding boardwalk in the eyes of the designer, just like "after the first rain in the forest, the path adds fresh", quiet, and full of interest. The walkway becomes the active line in the space, dividing the dining area into several separate areas and guiding customers through the space to the restaurant. The dining table is surrounded by reeds to form an outdoor concept dining experience.

享人间烟火，坐看曳缠绵絮。

当太阳触碰到地平线时，亦是芦苇湖最美的一刻。雾气模糊了栈道与你，却不舍得在芦苇翩翩姿影旁留下痕迹。

When the sun touches the horizon, it is also themost beautiful moment of reed Lake. The fog blurred the plank road and you, butnot willing to leave traces besides the shadow of the reeds.

古鲁奇设计总监利旭恒说 : 整体空间灵感来源于“芦苇湖上的栈道”，用餐区有别于常规为下沉式，宾客与服务人员穿梭在有如T台走秀般的栈道上，形成特殊的动线与空间关系。

The overall space of the Golucci design team was inspired by the "plank way on the Reed Lake".The floor of dining area is sunk, and guests and waiters walk on the plank road like catwalk, forming a unusual spatial relationship.says project director Lee Hsuheng.

先提炼芦苇群线性元素进行组合裂变，归纳简化形态后置于就餐区，影影绰绰的朦胧观感保证了一定私密性。踏上木纹栈道，不同于传统餐厅抬高就餐区的手法，其独特的高差不仅给予食客走秀般的体验，也增加了空间的景深感。纵观两侧被轻抚开的芦苇丛，骤感“久在樊笼里，复得返自然”的愉悦之情。

First, the linear elements of the reed group are refined for combinationand fission, and the form is simplified and placed in the dining area. The hazy impression ensures certain privacy. Set foot on the wooden plank road,different from the previous technique of raising the dining area, its unique height difference not only gives diners the experience like a catwalk but also increases the scene of the space. Looking at the reeds on both sides, I suddenly sense the pleasant feeling of "Returning to nature”

通过置于餐区周围交错有秩的金属管，映射出芦苇因风而微曲的状态，它们的散漫与悠闲抚平内心的波澜，追忆起与亲友漫无目的漫步在郊野的时光。寓意栈道的木质感与精致的金属芦苇装置相碰撞，似一抹秋色醉深秋，悠然诗意，呈现自然与艺术的秩序。

Through the staggered metal pipes placed around the dining area, reflecting the state of the reeds due to the wind, their loose and leisurely calm the inner waves, and recall the time of walking aimlessly in the countryside with relatives and friends. It means that the wooden feeling of the plank road collides with the delicate metal reed device, just like an autumn color drunk in late autumn, leisurely and poetic, presenting the order of nature and art.

细节照片

Details

视觉设计

Visual Design

关于品牌VI设计古鲁奇也下足了工夫，烧肉达人作为在上海经营超过十年的烧肉名店，这次全新的品牌升级，究竟它将指引我们到哪里？

The branding, Golucci Design Team has also done the great job. The design concept of Yakiniku Master came from a Chinese philosophy, says Visual Designer ChouTsungi.

以肉之名 | 一生悬命

是什么让我们愿意用一辈子的时间努力在一件事情上？我们将用什么方式灌注在这每一次的一期一会中: 这样的一辈子这样的一次，也是最后一次的专注精神。

如何让这样的精神持续蔓延在品牌里，薪火相传地将这精神力量让每一位顾客与我们持续感受这一份热情。

五行 | 心属火

Five elements theory

火的意象是品牌持续想要表达呈现的元素之一。我们试想火还有其他呈现的可能性？我们将每一位职人（signature）认同的价值观或精神采用文字的表现来呈现火的意象。将火的元素与精神合一的呈现表达。

The five elements theory contains of wood, fire, earth, metal, and water. Especially, fire is the main imagine to deliver Yakiniku Master’s brand core value.