广州喜茶·茶坊首店 山居竹亭 | UND设计事务所
阅读:1629 2023-12-12

喜茶坚持以新中式茶饮传递茶文化,激发茶客的喜悦,探索关于「茶」的更多可能性为初心。循迹来到了茶坊遍地的宋代,喜茶茶坊的灵感亦来源于此。

HEYTEA adheres to the transmission of tea culture through new Chinese tea drinks, stimulating the joy of tea drinkers, and exploring more possibilities about "tea" as its original intention. Following the trail, I arrived at the Song Dynasty, where tea houses were everywhere, and the inspiration for Xicha Tea House also came from this.


作为喜茶门店的分支新店型,以宋代日常饮茶生活仪式为灵感,提炼「纯」和「和」的心智转化为视觉符号。追本溯源探寻更纯粹的茶,为大众提供纯粹的,平和的生活品质,融入日常生活。

As a new branch of the HEYTEA store, inspired by the daily tea drinking rituals of the Song Dynasty, it extracts the concepts of "purity" and "harmony" and transforms them into visual symbols. Tracing back to the origin and exploring purer tea, providing the public with a pure and peaceful quality of life, integrating into daily life.

品牌心智


空间的灵感基于喜茶茶坊的品牌定位,以宋代茶坊为原型,汲取灵感,将廊道和竹亭植入空间进行转译设计。结合品牌视觉元素构成,表达出具有品牌特色的茶坊空间。

The inspiration of the space is based on the brand positioning of HEYTEA Tea House, taking the tea house of Song Dynasty as the prototype, and drawing inspiration, the corridor and bamboo pavilion are implanted into the space for translation design. Combined with brand visual elements, the tea house space with brand characteristics is expressed.






· · 载竹   原坊

体为   型为


为原型转译后表达于品牌视觉及空间构造组成,为载体承接起了品牌端与消费者间之间的链接。

Fang is translated into the prototype and expressed in the visual and spatial structure of the brand.Bamboo as the carrier to undertake the link between the brand and the consumer.


宋代雅致美学、宋词文学、竹坊被置入空间,营造山居竹间的饮茶意境。精致的结构形式,纯粹却细节丰富,高雅凝练的空间语汇,融入自然的生活方式。

The elegant aesthetics of the Song Dynasty, Song poetry literature, and bamboo houses were incorporated into the space, creating a tea drinking atmosphere between mountains and bamboo. Exquisite structural form, pure yet rich in details, elegant and condensed spatial vocabulary, integrated into a natural way of life.





褪去繁复的堆砌

追本溯源地探索


更纯粹的﹁茶﹂

·

·