太平鸟时尚中心 | DanielStathamStudio
阅读:6204 2021-06-25

太平鸟总部办公大楼的概念设计是通过业主与建筑师不断沟通所取得的成果。著名时尚产业集团总部办公大楼的设计提出了挑战,设计不仅要创造出传统意义上能满足办公功能需求的空间,同时也可以激发和培养集团公司不同品牌部门间的联系与交往。 由建筑内连贯的“集合空间”团结公司凝聚力的同时也创造出一种类似“大家庭”的友善的办公环境。


The concept is the fruition of the dialogue that has taken place between the Client and the Architect. Designing a Fashion Headquarters Office challenges a design response to create spaces and building that not only functions in the traditional sense of an office space but a space that can inspire and nurture a community between the different Brand Departments of the Company. A collection of spaces that ‘Unite’ the company and furthermore make the environment a family, a ‘home’ to enjoy your work and people you work with. 


太平鸟总部_鸟瞰2.jpg

太平鸟总部_鸟瞰1.jpg

太平鸟总部鸟瞰


太平鸟公司是十分成功的,公司名字“太平鸟”暗喻了公司对“自由想象”的渴求,“ 成为自己,表达自己”,像鸟一样地自由翱翔于空中。在概念设计阶段,我们的目标是捕捉到这个精神,在总部建筑中将此理念表达出来;并用建筑化的纺织设计语言来表达公司追求时尚的价值观。同时,我们认为这个设计应具有自身的当代中国元素。这个设计是中国文化与现代世界文化的产物,而不仅仅成为一个全球化的设计结果,毫无建筑场所的地域特征与归属感。


PeaceBird as a Company is very successful and the name itself conjures the imagination to think of ‘freedom’, ‘to be yourself, express yourself’. The sense of ‘flight’ like a bird, ‘free as a bird’. Our aim was to capture this spirit in the conceptual design so the headquarters itself also expressed this ideology and will represent the company values towards fashion and textile design in its architectural language. We also felt it necessary that the design have within it’s ‘DNA’ a contemporary Chinese essence. The architecture should embody Chinese Culture and manifest itself for a modern World and not just become a Globalized design without place or a sense of belonging. 


太平鸟总部_夜景3.jpg

太平鸟总部_夜景6.jpg

太平鸟总部夜景


尝试了不同的设计后, 我们强烈的感觉这栋建筑应该是由内到外的一种抒发 …….这意味着我们将环绕总部建筑的“心脏”核心来设计具有活力的空间,并将这种活力通过搏动传递到建筑外部与景观场地。在某种意义上,我们想要达到的目标计划是全面的、动态的,来展现与庆祝公司总部所要表达的理念;“成为宁波市一幢具有标识性的,能给公司与宁波市带来自豪感的建筑”。


After considering many approaches to the project we had a strong sense of feeling that this building should express itself from the inside out........meaning we wanted to embrace the energy from the design environment within the ‘heart’ of the HQ and allow this to pulsate outwards like a source of energy to the outer envelope and landscaping. In a sense we wanted to achieve a scheme that was holistic and dynamic to celebrate the company ideology. A building that takes an ‘iconic’ status within the City of Ningbo. A building and Company Ningbo can be proud of. 


“鸟的翱翔”本身具有很多的寓意与讲述,但我们如何将其与创意时尚公司联系在一起,并表达出某种含意呢? “一个年轻的,时尚的,现代的,充满活力的公司!一个代表面向21 世纪新中国的公司!” 很显然,我们首先应该研究什么创造了飞行,什么能量和力量,让这种现象发生。”热流”是最纯粹的与此相关的气象问题,它会影响很多事情。例如“鸟”可以毫不费力地滑行于热流之上。它动作优雅,并使用最少的努力, 以实现“飞行” 。


The flight’ of a bird can be taken in the form of many narratives but how could we express this and combine it with the creativity of the fashion company? a young, fashionable, contemporary, dynamic company! A company that represents a New China for the 21st Century. It became apparent early on that we should research what creates flight, what energy and forces allow this phenomenon to occur. A ‘Thermal’ is the purest meteorological matter associated with this and it affects many things. A ‘bird’ for example can effortlessly glide on a thermal. It can be graceful and use the most minimal of effort to achieve ‘flight’. 


太平鸟总部_走道.jpg

太平鸟总部走道


这种“热流”的形式是“自由流动”和“高效”的。这种运动和空间成为概念设计的催化剂。它多层次有效的运转和功能性,成为我们设计计划中的漩涡核心。楼层空间向外延展,类似于中国古扇一样。这种布局方式形成可供人们交流的空间。 建筑空隙与垂直流通空间以 “超级楼梯”的形式,穿透并旋转建筑空间,营造出壮观的室内空间,同时引入并造型自然采光。这些透空与中庭提供了建筑更多地空气流通,增大了能源利用效率。


The thermal in its form is ‘sinuous’ and ‘efficient’. This movement and space became the catalyst for the concept. It operates and functions efficiently at many levels and gave us a kind of vortex epicenter to the whole scheme. Floor levels could radial outwards from this form like a Chinese Ancient fan. This approach would become the space in the building where people could ‘connect’. Voids and vertical circulation in the form of ‘super staircases’ could penetrate and rotate in the space generating spectacular spaces and sculpt the natural daylight. It allows for more ventilation through the space providing greater energy efficiency. 


“热流”沿着一个标准的园形平面形式螺旋向上运动。这些几何构成元素在建筑功能, 建筑可持续性和建筑本身之间交互作用, 形成了一个非常强烈的建筑圆环, 将你自然的通过入口引进并引领你开始一个流畅的、蜿蜒曲折的流线旅程,通过螺旋型的动线向上运动,热流承载你最终穿越总部大楼的内部空间到达建筑屋顶花园,你将可以俯瞰宁波市壮观的全景。建筑的各楼层形式转移变化,以获得更多的日光,并提供一飞冲天向上运动的概念。


The ‘thermal’ takes on a pure circular form in plan and spirals upwards. These geometric ingredients gave us a very strong form that integrated functionality, sustainability and architecture. A ‘Loop’ is formed which ‘sucks’ you in through the entrance and takes you on a fluid, sinuous journey through the spaces of the HQ Building coming to a climax at roof level where the ‘Thermal’ movement delivers you at the roof gardens to spectacular panoramic views across the 

notion of a soaring upward movement. 


太平鸟总部_夜景2.jpg

太平鸟总部夜景

太平鸟总部_室内.jpg太平鸟总部_室内阶梯.jpg

太平鸟总部室内阶梯


办公室平面设计通过创建“环的阈值”来过滤从外部(相对私密的办公空间)到内(建筑交流社区)的空间转换,并融合了极具中国古典建筑空间围合的特征,提出了对中国式隐园的视觉与空间变化的现代诠释。


The office plans through design studies created ‘ringed thresholds’ that filter the space from outside (private) to inside (community) converging on views and access to a modern day interpretation of the Chinese hidden garden that was so prominent in ancient Chinese architecture. 


DanielStatham_Peacebird_宁波.太平鸟总部_mod_Axonometric.jpg

太平鸟总部设计图纸


建筑圆环中心花园作为建筑的“绿肺”,赋予了建筑灵动的生命感。它随着视线的逐渐移动变化逐渐出现,为办公空间提供了景观的同时也为员工提供可一个短暂休息放松和为创造力充电的场所。


This garden acts as a ‘lung’. It is the space that is revealed progressively to the eye on approach and where offices have views and people can relax when they need to recharge their creativity. 


圆环中心花园同时还像皇冠一样带在建筑下部空间之上, 营造了一个集展会、会议及时尚秀的多功能空间。同时也是一个多层次、多功能的屋顶。 中心花园由此变得更加通透,它的设计采用与办公空间相同的整体设计,通过流线运动穿梭在建筑两层之间。这同时也为入口接待大堂和办公空间提供了优美的视觉感受。同时,也可作为像花园一样的圆形室外阶梯剧场,为时装秀、室外论坛或员工电影院等功能提供场地。


The Garden also ‘crowns’ the spaces below in the underworld of the project where exhibition, conferences and fashion shows can be accommodated. It is like a multi layered, multi-functional roof. The garden becomes more though, it takes the same holistic approach as the office spaces and movement by creating a sinuous movement through two floor levels. This allows it to respond to the views from reception and the office spaces above. A kind of landscaped amphitheater that in the summer months can be used for company events from fashion shows to lectures or ‘Cinema’ at night for the staff. 


太平鸟总部_中庭.jpg

太平鸟总部中庭


景观设计与建筑交互作用延伸至外部场地,在此建筑的几何形状运动与内部空间能量产生共鸣。建筑圆环的外部几何元素雕刻了景观设计,为植被、水景及道路交通提供了梯度和优美的纹理。这样的场地建筑设计处理巧妙的美化并隐藏了人行步道、车辆,以及自行车。


The landscape resonates through the building to the external site where the geometry echoes the movement and energy created from the spaces within. The tangential geometry from the loop sculpts the landscape and provides gradients and textured surfaces of plants, water and access roads. This architectural treatment covers the site allowing shade and camouflage for the pedestrian, vehicular and bicycle users. 


概念设计的最后一笔利用“总部建筑的表皮构架与内部结构”来表现出建筑强大的活力与精神,并暗示出“太平鸟”建筑独特的身份特质。建筑的形式是纯粹的,但利用精妙的细节创建一个温柔的“环波”,这个表皮帮助办公空间遮蔽和阻挡了夏季高角度直射的阳光,形成内部舒适的光环境;同时完全开敞的玻璃内墙提供给办公空间内部人员广阔的外部视觉景观。这种微妙的方式使得建筑表皮隐喻地表达出某种与纺织品或面料相关的特质,它被设计制造并“穿”上建筑主体,赋予建筑灵动的生命。建筑表面随视觉运动变化的光影涟漪仿佛是给建筑穿上了一件优雅独特的外衣。


It is the final piece of the concept that ‘frames’ the view of the HQ Building giving it a ‘spirit, energy and expression of the identity of PeaceBird’. The form seems pure but in the subtlety of its detail creates a gentle ‘looped ripple’ that helps screen and shade office spaces from the direct sunlight allowing full height glazing to open up expansive views. This delicate approach has a metaphoric connection with textiles/fabrics that come alive when they designed, manufactured and worn. The movement and ‘ripple’ gives it shape and celebrates the individual that graces the garment.

 

太平鸟总部1.jpg太平鸟总部_外立面细节.jpg

太平鸟总部外立面细节


由此这个概念设计是为总部大楼“量身定制”的,它融合了21世纪新时期具有中国文化的建筑使用者对新的生活与工作的方式的渴望;同时也使“太平鸟”公司成为定义这一重要时期的见证。


Therefore, the Concept is ‘tailored’ and ‘expresses’ the needs of this project, it aspires to connect with the way people will live and work in this space and celebrate a new era in 21st century Chinese Culture which PeaceBird as a Company is part of and is defining in this moment of time. 


“时尚存在于天空中、街道上。它和观念、生活方式,以及各种变化都有关系。” 

——可可·香奈儿


Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening. 

——Coco Chanel


太平鸟总部_时尚秀.jpg

太平鸟总部时尚秀



项目名称:  太平鸟总部

项目类型:办公建筑

项目地点: 中国宁波

设计单位:DANIEL STATHAM STUDIO

项目详细地址:鄞州区高新区新晖南路255号

项目完成年份:2020年10月

建筑面积(平方米): 75,000

摄影师:曾天培


ARCHINA 所有平台上发布的项目、招聘、资讯等内容,部分由第三方提供或系统自动收录。资料版权属于第三方,若信息不实或涉及版权问题,需要版权方和第三方沟通,ARCHINA 将配合对接,并在确认无误后删除涉及版权问题的信息,相应的法律责任均由资料提供方承担。


评论


请 [登录] 后评论

关于项目