青岛世茂52+ | DYML大奕明亮
阅读:4431 2021-03-10


640.webp (1).jpg

▲52+夜景 Night Views ©吴鉴泉


Project Overview



Shimao 52+ Minimall is located in the High-tech District, Qingdao, surrounding by a high density residence and close to a vast natural wetland park. Customers targeted at families and technical talents, the architecture and interior design take "Home" as its main design language, adding social attributes in open space.

640.webp (2).jpg

640.webp (3).jpg

▲日景 Day Views ©吴鉴泉


设计概念 - “集社”
Design Concept - Mercado


However, these markets are fading quickly along with the rapid growth of the urban area which brings multitude of changes to the housing and retail industries, particularly in China. Trendy malls quickly replace traditional farmers’ market as the new shopping destination. While the quality of the merchandise and space of the malls have increase significantly, they are also deprived of localized social space and activities, and clearly lacking of the sense of community. Therefore, our goal for 52+ is to reestablish and reinforce the community attitudes in retail space which blur the lines between market and social identities.

640.webp (4).jpg

概念草图 Concept Sketch


From a macro perspective, we initially suggested a ‘Town Center’ concept which allow our retail center to grow and connect to the surrounding retail parcels, gradually forming a center for the whole development in the future. Based on a traditional idea of a Mercado, a place of merchants and social gatherings, we derived at the blueprints for our design of the 52+, which is an extension of the living and social space which caters to the different needs of the community of all age groups 24 hours a day, 7 days a week. 


With this basic idea of community in mind, we started laying out the plans and mapping the paths with potential nodes and spaces which encourage social interactions and experience. 

640.webp (5).jpg

城镇中心规划 Town Center Planning

640.webp (6).jpg

▲夜景鸟瞰 Night Aerial View ©吴鉴泉

Massing Analysis


建筑形体生成逻辑 Massing Analysis



1. The GFA above ground is 37,000sqm. It spreads over a 67% site coverage in order to stay under a 24m height limit per client's requirement.
2. Instead of a massive introverted box, the design strategy creates a series of smaller boxes at the lower level for better permeability and pedestrian scale.
3. The boxes are staggered to soften the boundary and create niches for an intimate dialogue with the neighborhood streets.
4. The big box tops off the smaller boxes for a holistic appearance viewed from afar. The box cantilevers and provides shades for the space below.
5. The major corner of the box is rounded off to be less imposing on the intersection. Skylight carves into the volume for ample daylights, while a lighthouse engages the atrium connecting the indoor space to the roof garden.
6. + sign inspired louvers are added at the outer layer of the skylight to reflect heat off the surface and allow indirect daylights into the space.

Facade Design

For a bold statement, we draped the top volume of the building with a continuous and interweaving + symbol inspired by the retail brand itself. The three dimensional aluminum panels add another layer of texture and scale to the building, creating two very strong and different impressions at day and night.

640.webp (7).jpg

640.webp (8).jpg

640.webp (9).jpg
640.webp (10).jpg
640.webp (11).jpg

▲立面细节 Facade Detail ©吴鉴泉


Architecture Language
Architecturally, 52+ design is simple yet robust in character. A composition of boxes in tangerine and champagne breaks the mass into intimate human scale, and blends with the greeneries to bring warmth to the urban surroundings. We hope to achieve a unique yet welcoming and approachable building.


640.webp (12).jpg

▲西南角人视 SW Corner View ©吴鉴泉

640.webp (13).jpg

西立面夜景  West Elevation Night View ©吴鉴泉



During the design process, we have studied and analyzed the site, and worked closely with the developer to establish the priorities and values. 

52+ is turning a new page in community retail center. We abandoned the cumbersome attributes and focus only on the essentials such as space, scale and efficiency in order to achieve a retail center that fits for a community.

640.webp (14).jpg

西立面日景 West Elevation Day View ©吴鉴泉

640.webp (15).jpg

640.webp (16).jpg

南立面局部 South Elevation Views ©吴鉴泉


Spatial Organization



In terms of layout, 52+ adopts a clear and simple T-circulation which connects 5 entryways to the surrounding landscaped plazas and residential gateways.

640.webp (17).jpg

总平面图 Master Plan

640.webp (18).jpg

640.webp (19).jpg

夜景鸟瞰 Night Aerial Views ©吴鉴泉



The interior space is open and well lit with skylights. Decorative stairways are introduced to provide intermediate platforms for events and hang outs while strolling between floors.

640.webp (20).jpg

▲室内休息台阶 Interior Terrace ©吴鉴泉

为满足周边社区居民日常生活需求, 在业态和服务布局上,以餐饮、服务和娱乐为主,通过引进日常和高新区缺少的业态和品牌,形成具有吸引力的业态影响。
In order to meet the daily consumption needs of the surrounding residents, 52+ mainly focused on restaurant, services and entertainment, forms an attractive commercial impact by attracting lacking formats and brands in the area. 

640.webp (21).jpg

▲主入口 Main Entrance ©吴鉴泉

Sustainability Design

Local climate characteristics of Qingdao allow us to achieve stacking effect within the lofty atrium and operable skylight structures above, forming natural ventilation and air infiltration. In the skylight, we set up sunshade louvers to control the indoor temperature, which plays a positive role in energy saving for the long-term operation.

640.webp (22).jpg

 ▲节能设计 Passive Solar Energy Design

52+ will anchor one corner of the main axis of the development and establish retail dialogues with adjacent town plaza and retail village which are to be developed in the later stage. As the initial development of the overall retail master plan, 52+ will set the tone for the future Town Center. 
640 (1).gif

640.webp (23).jpg

立面图 Elevations

640.webp (24).jpg

剖面图  Sections

建筑设计:DYML 大奕明亮
主创设计师:Josh Goh
室内设计:3MIX 森摩
景观设计:ASPECT Studios
Project Name: Qingdao Shimao 52+ Minimall
Client: Shimao Commercial
Project Location: NO. 657 Baoyuan Road, Qingdao, Shandong Province
Project Type: Community Retail Center
Completion Time: June 30th, 2020
Project Area: 65,000 sqm
Design Scope: Architecture design
Design Firm: Atelier DYML 
Creative Lead: Josh Goh
Design Team: Liang Hua, Mingzhi He, Dali Xu, Meng Lu
Interior Design: 3MIX 
Landscape Design: ASPECT Studios
Contractor: Tianyuan Group
Photographer: Jianquan Wu

ARCHINA 所有平台上发布的项目、招聘、资讯等内容,部分由第三方提供或系统自动收录。资料版权属于第三方,若信息不实或涉及版权问题,需要版权方和第三方沟通,ARCHINA 将配合对接,并在确认无误后删除涉及版权问题的信息,相应的法律责任均由资料提供方承担。


请 [登录] 后评论